Search engines-seo-and-sem-1197595365253361-5
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SITI ZALEHA NURUL FAATIHAH AMIR AIZAT NUR ADREENA AMIRA SEM
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Transcript of Search engines-seo-and-sem-1197595365253361-5
SITI ZALEHA
NURUL FAATIHAH
AMIR AIZAT
NUR ADREENA
AMIRA
SEM
What is SEM ?
Search engine marketing is the practice of marketing or advertising your web site through search engines, like Google, Yahoo or MSN.
Psm• Pay per click(PPC)- You bid the amount you are willing to pay per click. The more you bid, the higher your ad will appear in the search engine results.
• Pay for Inclusion(PFI)-These directories may be general in nature or related to a specific topic. You can get free listings in some online directories, like DMOZ but most directories now charge for a listing. Verizon's Super Pages is an example of a PFI directory.
What is SEO ?
•Search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field.
Example of SEO
TYPES OF SEO
NATURAL / ORGANIC
• This pages listing results from a search engines query which are displays in a sequence according to relevant of match between the key word phrase typed into a search engine.
PAID SEARCH MARKETING
• A relevant text ad with a link to a company page is display on the SERPs when the user of a search engine types in a specific phrase
• Fee is charge for every click of each links
SERP: Search Engine Results Page.
The In
tern
et
Inte
rnet
Surfing Places to
The Internet
Relevant Results!
How do search engines work?Really
RESULTS
SPIDER OR ROBOTS
• A software processes, technically known as robots, employed by search engines to index web pages of registered sites on a regular basis. They follow links between pages and record the reference URL of a page of future analysis.
1. New web site is posted, linked to, or has its content altered
2. SE’s spiders crawl the page
Skims text, image descriptions, meta data, page titles, and URL
Follow links, count links in and out
The Old Way
The Store Front
Location! Location!
Searching
The New Way
The Store Front
Location! Location!
Searching
Outbound E-mail Marketing
•Where e-mail are campaigns are use as a form of direct marketing to encourage trial and purchase.
DEFINITION
In-bound E-mail Marketing
•Where e-mail from customers, such as service enquiries, are manage
Opt-in•And individual agrees to receive e-mail communications
TYPE OF EM
House List•A list of prospect and customer names, e-mail addresses and profile information owned by an organization
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