Using Search Engines to Market your Consultancy. What are Search Engines?
SEARCH ENGINES and the power they have over the information we access
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SEARCH ENGINES and the power they have over the information we acc
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SEARCH ENGINES and the power they have over the information we access. Dan Firger. Google Options. Controlling the internet: different strategies. AOL sought to control internet connections. - PowerPoint PPT Presentation
Transcript of SEARCH ENGINES and the power they have over the information we access
SEARCH ENGINES
and the power they have over the information we access
Google Options
Dan Firger
Controlling the internet: different strategies
AOL sought to control internet connections.
If everyone logs on through AOL, the company could (they thought) steer users towards AOL/Time Warner content
Microsoft tried to controlinternet browsers
(Windows 95/release of Internet Explorer)
If everyone uses Microsoft’s browser, The company can steer people towards Microsoft’s content/banner advertising
Google arrived at search as the “killer application” for
making $$ online.
History of search engines?
syndicationYahooGoogleTeoma
SEOsSearch Engine Optimizers
EX: Pepperjamsearch
EX: iClimberEX: Websearch Specialists
Google: Adwords (sponsored links)
+ Adsense (contextual links)
“Gain Adwords Knowledge. Get Google Recognition. Make more money.”
Yahoo/Yahoo SearchMarketing
“Connecting with customers searching for what you sell.”
MSN LiveSearch/AdCenter
“Your ideal audience is among the millions. We find them for you.”
Google’s market value$157 billion
Google Options
Unity cable WiMax
Google server farm
What exactly is so dangerous about a marketing conglomerate dominating our access to information?
Let’s think….
