Search Engine Optimizaton (SEO)

Click here to load reader

  • date post

    24-Jan-2018
  • Category

    Marketing

  • view

    132
  • download

    0

Embed Size (px)

Transcript of Search Engine Optimizaton (SEO)

  • SEARCH ENGINE OPTIMIZATION

    (SEO)By IMA-APPWEB

    Indias Best Creative Digital & Design Agency offering

    Online Advertising, Marketing and Branding services.

  • ABOUT USIma AppWeb is a leading agency in the field of Information Technology and Communication Art. It has created a hold in a market with its cost effective and strong products of Inbound Marketing Strategy and Techniques.

    IMA-AppWeb prides itself on recognizing and developing top talent to take its people and company to the next level. Founded in 2004, IMA-AppWeb offers Branding/Designing, Information Technology (IT), Sourcing and Procurement and Business Process Management (BPM) related services and solutions across a variety of industries.

    Using a unique delivery model, including globalization flexibility, these services provide value by improving client business processes, reducing operating costs, improving product quality and extending global capabilities.

    With a focus on innovation and flexibility, IMA-AppWeb nurtures each relationship to become a partner of choice for its clients. IMAAppWebdesigns, engineers and markets innovation, deliver high quality product side-by-side provides strategic management, administrative systems, and consultancy to a diverse array of worldwide subsidiaries and affiliates.

  • UNDERSTANING SEO

    SEO stands for search engine optimization. It is the

    process of getting traffic from the free, organic,

    editorial or natural search results on search

    engines.

    All major search engines such as Google, Bing and

    Yahoo have primary search results, where web pages

    and other content such as videos or local listings are

    shown and ranked based on what the search engine

    considers most relevant to users. Payment isnt

    involved, as it is with paid search ads.

  • MOST WIDELY ACCEPTED SEARCH ENGINE

  • ORGANIC SEARCH ENGINE

    OPTIMIZATION FOR LONG TERM

    RESULTS

    The term organic search refers to the natural search engine results that appear for any given query. These are separate from the paid search or sponsored search engine results that also appear after each search is processed through the search engine.

    Organic search engine results are the most relevant search engine results for that query as selected by the search engine. It goes without saying that search results that appear organically are viewed as more relevant and trustworthy than the websites that are paying top dollar to be included alongside those organic search results.

    When you buy a keyword or phrase in order to appear in the search results for that topic, your listing will appear in the sponsored or paid search results and are labeled as such.

  • ORGANIC SEO FOR MORE CREDIBILITY

    When you optimize your web content to appear in organic search engine results, you are telling potential readers that your SEO content provides valuable information about their search topic, not that you paid a search engine to appear there regardless of the quality of information connected to that link.

    Organic SEO needs time to built up but, once properly created is ever lasting and ensure regular traffic and ranking on the Search Engine.

    It is not search engine specific and is applicable on all search engines through which the reader would intend to search your products or services.

  • INORGANIC SEO FOR IMMEDIATE RESULTS

    Google ADWORD

    Inorganic SEO means when you understand the keywords

    by which the user would try to search the product/services

    your organization offers, and pay for the words/website to

    come at high ranking on the search engine.

    It is search engine specific tool which means you will have

    to pay separately for every search engine for ranking.

    It is ideal for starters who wants immediate visibility of their

    products.

  • HOW SEO WORKS?

  • TRANSITION FROM INORGANIC TO ORGANIC

    SEO

    At IMA APPWEB we excel in identifying the key tools

    to promote your website to the right audiences whom

    you want to target your products to.

    We suggest our clients to start with ADWORDS and

    equally invest in the Organic structuring of your

    website.

    As the traffics catches up, one can invest lesser on

    the paid traffic and organic can take the lead towards

    more credibility and recognition to your work.

  • SOME CASE STUDIES

    Adventure park in Delhi

    Mall of Adventure

    Aagman India

    Swissserene

    Sleep cure solutions

  • WHY US ?

    80% of consumers find your website by first writing a query into a

    box on a search engine (Google, Yahoo, Bing)

    90% choose a site listed on the first page

    85% of all traffic on the internet is referred to by search engines

    The top three organic positions receive 59% percent of user clicks.

    Cost-effective advertising

    Clear and measurable ROI

    Operates under this assumption:

    More (relevant) traffic + Good Conversions Rate = More Sales/Leads

  • THANK YOUWith Regards

    Ima-appweb

    Y-53, Okhla Industrial Area, Phase 2

    New Delhi 110020

    +91-9871192979, +91-9717043263