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Search Engine Optimization (SEO)

Training Course

How to Rank Your Website on Page #1 of Google

https://www.equinetacademy.com/seo-training-course-singapore/

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Course Overview

Search Engine Optimisation or SEO is the process of optimising a website to rank on top of the search engine result pages for highly targeted keywords (search queries that potential customers key in to find your products and services). Organic search traffic is also ranked one of the most effective digital marketing channels when it comes to converting qualified prospects into paying customers. Marketing Land This intensive 2-day Search Engine optimization (SEO) Training course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses.

To better facilitate the learning, each participant will be provided with a demo website for practical sessions on keyword research, on-page optimization, and link building. Participants will also have the opportunity to work on their own website should they choose to. In order to reinforce the concepts learned, participants will participate in live exercises, group discussions, role-playing, Q&A sessions, and undertake quizzes after each module. By the end if the course, participants will take away actionable SEO strategies that will enable them to manage their own SEO campaigns, be able to spot any tell-tale signs of a third-party SEO vendor should hiring one be necessary, and oversee SEO campaigns as an SEO head. Unfamiliar with any SEO terms mentioned here? Check out our A-Z SEO Glossary of Terms & Definitions.

https://www.equinetacademy.com/seo-training-course-singapore/https://marketingland.com/infographic-effective-digital-marketing-channel-80701https://www.equinetacademy.com/5-things-check-hiring-seo-agency/?utm_source=seocourselandingpage&utm_medium=contentmarketing&utm_content=5-things-check-hiring-seo-agencyhttps://www.equinetacademy.com/seo-glossary/

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Course Highlights

In this SEO workshop, participants will learn:

What to include on any webpage to hit the 1st page of Google (complete with infographics)

How to beat the competition when it comes to keyword research

How to earn high quality editorial backlinks with a few simple techniques (completely white-hat)

Important on-page and off-page ranking factors every marketer needs to know to stay on top of Google

How to create keyword ranking reports, track and measure return on investment on SEO activities, and make strategic improvements (SEO analytics)

And much more

Key Features

Up-to-date course modules

Hands-on, instructor-led (with in-class time for individual hands-on practice)

Actionable strategies you can Implement after attending the course

Access to an individual demo website for practical implementation

Structured curriculum

Real world examples & case studies

Developed by experts with extensive experience in the Asia region

After-training support

Lifetime access to course materials will be provided

Weve partnered industry-leading SEO SaaS companies to provide you with premium access to a suite of SEO tools during the course:

Objectives

By the end of the class, participants will:

Be able to conduct extensive and effective keyword research.

Understand and able to implement white-hat on-page optimization techniques.

Know how to identify link building opportunities ad be able to implement them to existing Search Engine Optimization campaigns.

Know how to use various SEO tools to conduct competitive SEO analysis.

Be able to create ROI-focused SEO campaigns.

Be able to optimize a website locally and internationally.

Be well-versed in the concepts of SEO, the correct methodology and processes required in place

Be able to oversee and manage Search Engine Optimization campaigns in-house or through an agency.

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Target Audience

Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how

search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimize content

and webpages to increase search rankings.

Prerequisite

Basic computer knowledge. Each participant will be provided with a windows laptop for the duration of the course. Participants

may however opt to bring their own laptops.

A live website will not be required as students will be provided with demo websites to hands-on with both on-page and off-page

SEO techniques on dummy webpages to increase search rankings. Participants will also be given the opportunity to apply the

knowledge learnt to their own websites during class.

Certification

Certification of completion will be issued upon completing 75% of the course. .

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Course Outline

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https://www.equinetacademy.com/seo-training-course-singapore/

Course Outline Chapter 1: Introduction

Instructor-led | Mode of delivery (Presentation, Quiz)

For a beginners introduction to SEO, check out our free

guide: Step-by-Step Beginner SEO Tutorial

The first section of the course provides participants with

an overview of the course and what to expect from the 2-

day session. The fundamentals of search marketing will be

covered includes:

Why every business needs SEO and how SEO can

boost ROI

How SEO can benefit your business: 3 main areas

The fundamentals of how search engines function

What is PageRank and its place in todays SEO

White-hat vs. blackhat SEO

Googles most significant and latest algorithm

changes

How to rank #1 on Google

The 4-step SEO process

Chapter 2: Keyword Research

Instructor-led | Mode of delivery (Presentation,

Demonstration, Case studies, Small group discussions,

Role-playing, Practical, Quiz)

Free guide: How to Conduct Keyword Research Like a Pro

What is keyword research and why is it important

How to identify buyer personas

4 types of keywords to target and prioritize

How to conduct user intent based keyword

research

Recommended keyword research tools to expand

your keyword list

Advanced keyword research techniques

Chapter 3: On-Site Optimization

Instructor-led | Mode of delivery (Presentation,

Demonstration, Case studies, Small group discussions,

Role-playing, Practical, Q&A, Quiz)

Free guide: SEO Keyword Optimization Guide

What is on-page optimization and why is it

important

On-page SEO cheat sheet

Title tags: Best practices

Domain and URL: Best practices

Meta description: Best practices

Image optimization: Best practices

How to rank on Youtube and video optimization

Content creation: Best practices

Site architecture: Best practices

Design and UX: Best practices

Mobile optimization and common mistakes to

avoid

Accessibility for search engine spiders

Chapter 4: Link Building

Instructor-led | Mode of delivery (Presentation,

Demonstration, Case studies, Small group discussions,

Role-playing, Practical, Q&A)

Free Guide: How to Build Links to Your Website (A 4-Step

Link Building Methodology)

Why use links?

Anatomy of a quality backlink

3 major off-page SEO ranking factors

Social media signals

What to do if you receive a search engine penalty

from Google

How to fix a search engine penalty

7 effective link building strategies

How to do effective email outreach

5-step link building process (with template)

Hands-on Link Building

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Chapter 5: Local and International SEO,

Reporting, and Campaign Management

Principl