SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.
-
Upload
reynard-jennings -
Category
Documents
-
view
216 -
download
0
Transcript of SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.
![Page 1: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/1.jpg)
SEARCH ENGINE OPTIMIZATION
(SEO)
Pamela Drake
ENG 2720 Writing with New Media
![Page 2: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/2.jpg)
Course contentsPROJECT OVERVIEW
• Identify Search Engine Optimization techniques and the advantages
• Compare and analyze websites for style and content
• Create and participate in website optimization
![Page 3: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/3.jpg)
MY BLOG SEO SUCCESS RANKING
My goal was to create a website and participate in its optimization.
• I created a WordPress blog account
• I participated in optimization by adding Keywords, content, linking, and social media
My Ranking (for participation) 10
![Page 4: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/4.jpg)
WHAT IS SEO?
Techniques used to increase a websites visibility by improving a its ranking.
The higher your website ranks, the more visible it will be on search engines.
"Top 15 Most Popular Search Engines | December 2015." Top 15 Most Popular Search Engines | December 2015. Web. 13 Dec. 2015. <http://www.ebizmba.com/articles/search-engines>.
![Page 5: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/5.jpg)
WHY IS SEO IMPORTANT?
The challenge of having a great website is bringing people to it.
Whether the website is for business or recreation, more traffic means more
interaction
![Page 6: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/6.jpg)
WHAT IS WEBSITE TRAFFIC?
"People who are coming past your website who have potential to engage in your business"
(Website Traffic Strategy).
![Page 7: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/7.jpg)
SEO FACTORS
SEO Performance
Social MediaC
onte
nt
Link
ing
Keywords
![Page 8: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/8.jpg)
Website Comparison
City Tech
&
Brooklyn College
![Page 9: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/9.jpg)
CITY TECH
![Page 10: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/10.jpg)
BROOKLYN COLLEGE
![Page 11: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/11.jpg)
SIDE-BY-SIDE COMPARISON If your link popularity is high, and many people are linking to your site, then it must contain content.
<http://www.seomarketingworld.com/seo-faq/link-popularity.php>.
The more content you have to more chance you have of using variations of your target keywords.
<http://www.wordstream.com/blog/ws/2010/05/05/word-count-for-seo>.
Allow uses to navigate a website and establish information hierarchy for given websites
<https://www.orbitmedia.com/blog/internal-linking/>.
City Tech Brooklyn College
![Page 12: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/12.jpg)
City Tech Brooklyn College
6.4 6.6
OVERALL SCORE
![Page 13: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/13.jpg)
Pamela Drake’sWordPress Blog
A Trillion Thoughts
![Page 14: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/14.jpg)
BEFORE
![Page 15: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/15.jpg)
AFTER
![Page 16: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/16.jpg)
ABOUT ME
![Page 17: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/17.jpg)
My Blog Page
![Page 18: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/18.jpg)
My Twitter Feed
![Page 19: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/19.jpg)
CONCLUSION
SEO can take weeks, or even months to achieve and while a first-page position is not guaranteed, SEO can put your website in a better position.
• Easy to read• Easy to navigate• Easy to find• Consistent layout• Quick to download
![Page 20: SEARCH ENGINE OPTIMIZATION (SEO) Pamela Drake ENG 2720 Writing with New Media.](https://reader035.fdocuments.net/reader035/viewer/2022062519/5697c00f1a28abf838cca63d/html5/thumbnails/20.jpg)
REFERENCES
"Nibbler - Test Your Website." Nibbler. Web. 13 Dec. 2015. <http://nibbler.silktide.com/en_US>.
"Digital Marketing Tutorial 2014 - Free Tutorial on Internet and Online Marketing Strategy." YouTube. YouTube. Web. 13 Dec. 2015. <
"Top 15 Most Popular Search Engines | December 2015." Top 15 Most Popular Search Engines | December 2015. Web. 13 Dec. 2015. <http://www.ebizmba.com/articles/search-engines>.
"Internal Linking: 9 Best Practices for SEO and Internal Links." Orbit Media Studios Internal Linking 9 Best Practices for SEO and Internal Links Comments. 7 Aug. 2013. Web. 14 Dec. 2015. <https://www.orbitmedia.com/blog/internal-linking/>.
"Link Popularity | Link Building Strategy." Link Popularity. Web. 14 Dec. 2015. <http://www.seomarketingworld.com/seo-faq/link-popularity.php>.
"WordStream Mailbag: How Much Web Content Do I Need to Rank High in Google?" Word Count for SEO: How Much Content Is Enough? Web. 14 Dec. 2015. <http://www.wordstream.com/blog/ws/2010/05/05/word-count-for-seo>.