Search Engine Optimization (SEO) for Senior Living ......- Supports SEO for Caring’s entire...
Transcript of Search Engine Optimization (SEO) for Senior Living ......- Supports SEO for Caring’s entire...
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Search Engine Optimization (SEO) for Senior Living & Senior Care
Presented: September 30, 2020
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2020Welcome to Our Webinar
This presentation will be shared within a few business days.
Please ask questions –we’ll have Q&A at the end.
Type your question here…
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2020Caring.com: #1 Senior Care Resource Online
Comprehensive Directories for Senior Living and Senior Care — 80,000+ Listings
Founded in 2007, with a Social Mission
Highly Trained, Highly Skilled Team of Family Advisors & Senior Care Experts
Relevant Eldercare Information and Support —Across Portfolio of Websites
#1 for Senior Care Reviews: 250,000+ Published — Thousands Added Monthly
www.caring.com
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2020Today’s Presenter: Avril Langevine
• Senior Digital Marketing Analyst, Caring.com- Joined Caring’s team in August 2019
- Supports SEO for Caring’s entire portfolio
• Internet marketing strategist with 10+ years experience in online content, SEO, and PPC- Managed SEO and paid search campaigns for various
organizations
- Expertise in digital and inbound marketing, as well as content development and audience targeting
• USC Annenberg School for Communication and Journalism, Masters in Communication Mgt. - Focused on marketing, consulting, change management, and
building virtual learning communities
AVRIL LANGEVINE
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2020What We’ll Cover Today
• What is Search Engine Optimization?• Why SEO?• SEO Strategy Overview• Top 5 SEO Tips for Senior Living &
Senior Care• Q&A and Key Takeaways
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2020
What is Search Engine Optimization (SEO)?
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2020Search Engine Result Page (SERP) Anatomy
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2020Organic Ranking Factors
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2020
Why SEO?
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2020Impact of Caring’s Investment
SEMRush Estimated Organic Traffic to Caring.com
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2020
SEO Strategy
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2020Search Intent
InformationalWhat is Assisted Living?
InvestigationalCost of Assisted Living vs Home Care
TransactionalAssisted Living in Warren County, VA
Navigational/BrandedShenandoah Senior Living
Services Offered
Service Location(s)
Transactional Keyword Phrases
to Target
Free Keyword Research Tools:
● Google Keyword Planner● Wordtracker Keyword
Research Tool● Moz Keyword Explorer
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2020SEO Strategy - 3 Parts
Optimization of the website itself and the
breadth of relevant unique content.
Linking and Business Listings strategy to build
authority.
On-Site
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Off-Site Technical
Site health, page speed, and indexation. This determines what can show up in Search.
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2020SEO Strategy - 5 Tips
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Onsite – Remember: Content is King!
Onsite – Tighten Up Your Title Tags
Onsite – Make It User (& Crawler) Friendly
Offsite – Leverage Local Listings
Technical – Use Google Search Console to Track Performance
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2020
Tip #1: Content is King
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2020Unique Content
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2020
Tip #2: Tighten Up Your Title Tags
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2020Title Tags• Customize the title tag for each page
• Incorporate target keywords, left to right
• Maximize the space
• Include a CTA to entice clicks
• Recommended length: 600 pixels; < 60 characters
• Test SERP appearance using Moz Title Tag Checker
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2020
Tip #3: Make it User-Friendly
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202020
Organic Sessions
Bounce RatePages/Session
Inquiries
Target Landing Pages Matched to IntentPage Engagement and Easy Site NavigationConversion Optimization
$Monetization$
Key Features to Consider:
➢ Navigation Menu➢ URL Structure➢ Internal Linking➢ Inquiry Forms
User Flow & Engagement Signals
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2020
Tip #4: For Local Listings, Consistency is Key
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202022
Frequency + Consistency + Authority1. Claim Your “Google My Business” Listing2. Complete Your Detailed Caring Directory Profile
Create: [email protected] Update: [email protected]
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2020
Tip #5: Keep Track of How Google Sees Your Site
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2020Set up Google Search Console
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2020Q & A
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2020Key Takeaways
Partnering with search-
dominant sites like Caring is an
effective and affordable strategy
Online reviews are a strong signal, help you stand out, and drive
clicks by prospective customers
Ensure your online profiles and
websites are consistent for
NAP, and are rich with highly-
relevant content
Search engines do best-match
results specific to the user query —
prioritizing highest quality
content and websites
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2020Thank You!
We Welcome Your Feedback and Suggestions
More Resources on Our Blog:http://partners.caring.com
@SrCareReviews(650) 762-8190 company/caring-com