SEO(Search Engine Optimization)

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Search Engine Optimization (SEO) is a method to increase the visibility of a website (or) a web page in the search results.

INCREASE YOUR VISIBILITY WITH SEO

SEO increases the ranking of a website (or) webpage in the search results by incorporating search engine friendly elements like relevant keywords into it.

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INTRODUCED IN THE YEAR 1997

 SEO may include optimizing * Image search* Local search* Video search* Academic search* News search, and * Industry specific vertical searches.

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PROCESS OF SEO• Researching and Analyzing the words commonly used by visitors to

search for what they want.

• Using crawlers and identifying keywords.

• Implementing the keywords on your website and also changing the website code as per the data found by crawlers.

• Creating high quality content which is copyrighted.

• Increasing website’s navigation speed and site performance.

• Doing proper marketing and building links.

• Tracking down the results and rankings.

WHITE HAT SEO White Hat SEO utilizes those techniques and methods to improve the search engine rankings of a website (or) webpage, that adhere to the rules of search engines.

The techniques include:• High Quality Content Development• Website HTML Optimization and

Restructuring.• An In-depth Research Using White Hat SEO results in gradual, steady but lasting growth in rankings.

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Black Hat SEO uses techniques which go against the rules of search engines. They exploit weaknesses in the search engine algorithms to obtain high rankings in search results.

Black SEO techniques include:• Keyword Stuffing• Link Spam• Hidden Text and Links

This results in quick, unpredictable growth in rankings but it doesn’t last for long.

BLACK HAT SEO

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GRAY HAT SEO

This is the latest SEO technique followed by many companies. Gray Hat SEO is a mix of both White and Black Hat SEO.

This techniques don't quitecross the line into Black Hat SEO, but are well outside of what would be considered White Hat search engine optimization.

This type of Optimization is famous for its “Affordable Pricing”

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ON PAGE & OFF PAGE OPTIMIZATIONOn Page SEO means changing settings of the website so that it is optimized for search engines. It includes:• Using Optimized Titles• Having Proper URL Structures• Image Optimization• High Quality Content• User Friendly Navigation, etc.

Off Page SEO means concentrating on activities outside the boundaries of webpage. It includes:• Link Building• Social Media, etc. Off Page SEO helps you understand, how people perceive your website.

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USES TO BUSINESS• SEO increases a website’s visibility online.• It increases the chances of potential customers visiting

the website.• As many people prefer checking reviews before

purchasing any product, it helps in increasing your market share.

• SEO increases your company’s credibility as it increases your visibility.

• Increases your Return on Investment (ROI).• Gives you data related to the customer like; customer

preferences, the language they use, the region they live, their online timings etc.

• Increases website traffic.• In long run, it helps in positioning of the brand.

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9https://findbestseo.com/awards/10-best-seo-companies

BEST SEO COMPANIES OF 2015• SEO Inc.• eBridge Marketing Solutions.• Fathom• Higher Visibility• Page Traffic• Location 3• WebiMax• Fruition• Think Big Sites• Geary LSF Group

SEARCH ENGINES USING BEST OPTIMIZATION TECHNIQUES

• Google

• Bing

• Yahoo

• Baidu (Chinese Search Engine)

CONCLUSION

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SEO is a smart way of increasing your visibility online by saving time and cost of Marketing. But before going for

SEO, one must understand how it works and the affects it can have on the business. Besides this there are certain

things like service/product quality, customer relationship, pre-sale services etc., which are the bases of any business.

One must keep in mind that businesses can run successfully without SEO, but they cant run without these things.