Search engine optimization (seo)

download Search engine optimization (seo)

of 25

  • date post

    12-Jul-2015
  • Category

    Internet

  • view

    2.106
  • download

    0

Embed Size (px)

Transcript of Search engine optimization (seo)

  • NILKANTH SATISH SHET SHIRODKAR CEO at Redicals.com

    www.tatoclub.com

  • What is a Search Engine? Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user.

    Common Characteristics:Spider, Indexer, Database, AlgorithmFind matching documents and display them according to relevanceFrequent updates to documents searched and ranking algorithm

  • Anatomy of a Search Engine

  • SEO Process5 steps process:ResearchReportingOptimizationSubmission/Re-CrawlFollow Up Reporting

  • How to Optimize

  • Keyword AnalysisMeta tags:

    Alt tags: use for graphics

  • How to Optimize

    Pre-site activities

    The research and planning activities undertaken before an existing or new site or page is actually touched or built.

    Understanding your organization's online business strategyResearching your market category, customers and competitorsKeyword research and selection

    On-site activities

    The activities directly involved in the content and design of web pages.

  • How to OptimizeWriting the title, description and keyword meta tagsWriting content Body copy, titles, image tags, outbound links that reflect and enhance keywords.Building internal links Helping the search engines navigate the siteSite design and construction - Ensuring the web page utilizes design and code that can be properly crawled and indexed by the search engines.

    Off-site activities Building a portfolio of quality inbound links to your web site.

    Post site activities Analyzing and responding to site traffic and user feedback once a web site has been optimized. Effective SEO is a continuous activity.

  • How to Optimize1 - The Pre-Site PhaseUnderstanding your Organization's Online Business StrategyResearching your Market Category, Customers and CompetitorsKeyword Selection - FactorsCategory PrioritiesSearch VolumesCompetitive AdvantageCompetitionMaking your keyword choice

  • How to OptimizeThe On-Site PhaseWriting Meta TagsMeta Tag PrioritiesWriting ContentTechnical Issues Site Design and Construction

    The Off-Site PhaseKey Factors Effecting Link QualityGoogle Page RankSite and Page RelevanceLink DensityAnchor TextLink AgeOriginating Site has been Crawled and IndexedA Suggested Approach to Link Building

  • Title tagMeta description tag (or first paragraph of text if no meta des has been added)Keywords

  • On Page OptimizationOn-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content.On-page optimization stands for all of the techniques and methods used on your website that is hosted on a server.On-page optimization has an effect on your website listing in natural results .On-page factors are controlled by coding on website pages

  • On Page SEO ElementsTitle tagsMeta tagsALT tagsHeader(H1,H2) tagsURL StructureInternal LinkingContentKeyword DensitySite maps

  • Off Page SEO Optimization

    Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in search engines for target keywords related to the on-page content and keywords in off-page direct link.Off-page optimization is the most important part in search engines optimization because it gives back links to your sites and it requires a lot of work on a daily bases.It helps to maximize website performance in search engine for target keywords

  • Off Page SEO Elements Search engine submission (like Google, Yahoo, Bing)Social Bookmarking submission (like Digg, Delicious, StumbleUpon, Propeller).Article submission. Link ExchangeBlog creation & Posting .Forums & comment posting.Directory SubmissionYellow pages and classifiedRSS feeds and submission

  • Link BuildingWhat is Link Popularity?Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.Building links is one of the most important factors in getting top placements on the major search engines

    inbound links are the one of most important factors for getting a high keyword ranking, the most search engines are ranking their search result based on the link popularity from your site.Not the quantity of links, but the quality of those links is important.

  • White Hat SEO vs. Black Hat SEOBlack Hat SEOTechniques used to get higher search rankings in an unethical manner.Disapproved by search enginesSite is eventually banned, de-indexed or penalized through lower rankings.Black hat SEO techniques include keyword stuffing, doorway and cloaked pages, link farming, hidden texts and links, blog comment spam.White Hat SEOConforms to search engine designs and involves no deception.Approved by search engines.Results last a long time.White hat SEO techniques include research, analysis, re- write meta tags to be more relevant, content improvement and web redesign.

  • What is NOT RecommendedGraphical/ Flash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps. Do not use them on your home page or critical pages. Frames - only one page can be titled (titling is critical in search rankings)- If the spider cannot read the complete page (because of the frames), it will not be indexed properly. Some spiders may not even read a frames web sitePassword protected pages spiders cannot enter password protected pagesPDF files - can be problematic for spiders. Although some search engines can index them, the pages must be interpreted into HTML and can lose much of their content. place PDF lower down in your siteDynamic pages spider cannot index some content on pages using ASP, CGI or other dynamic languages. Make sure important pages are HTML, no dynamically generated content. Drop down menus spiders cannot read themPoor ContentAvoiding Sub Directories If there are too many pages in your site, it is best to place them all in a root directory of your site.

  • SEO ToolsThe 5 tools to Increase traffic

    Search Analytic Tools- establish your marketing goals and establish a baseline for where you are at right now.Keyword Research Tools- discover the keywords your customers are searching for right now. Competitive Research Tools- see what keywords your competitors are targeting. Link Analysis Tools- start building your link profile and track your progress compared to competing websites.Search Engine Ranking Checkers- determine how effective your marketing is by watching your search engine rankings improve.

  • Keyword Position Online Ping Website Tool Backlink Checker Link Tracker Backlink Maker Google PageRank Checker Reverse IP Domain Checker Server Status Checker What Is My Ip Domain Age Checker Page Speed Checker Page Size Checker Website Links Count Checker

  • Broken Link Checker Meta Tags Analyzer Alexa Rank Comparison Keyword Density Checker Visitor Hit Counter Xml Sitemap Generator Domain Authority Checker Google Cache Checker Whois Checker Mozrank Checker Page Authority Checker Google Index Checker Alexa Rank Checker Website Link Analyzer Tool

  • Heat MapA graphical representation of data using colors to indicate the level of activity, usually using darker colors to indicate low activity, and brighter colors to indicate high activity.

  • Googlehttp://www.google.com/support/webmasters/bin/answer.py?answer=35769http://www.google.com/support/webmasters/bin/answer.py?answer=40349&ctx=related

    Yahoohttp://help.yahoo.com/help/us/ysearch/basics/basics-18.htmlhttp://help.yahoo.com/help/us/ysearch/basics/basics-17.htmlhttp://help.yahoo.com/help/us/ysearch/basics/index.html

    Web Robots http://www.robotstxt.org/wc/robots.htmlhttp://help.yahoo.com/help/us/ysearch/slurp/index.htmlhttp://www.google.com/support/webmasters/bin/topic.py?topic=8843

    *********************