Search Engine Optimization - PaperStreet Web Design
19
Search Engine Optimization
-
Upload
paperstreet-web-design -
Category
Business
-
view
370 -
download
2
description
Alex DiSebastian, Web Director of PaperStreet Web Design, explores the world of SEO showing the importance of Search Engine Optimization in the Business world today. Learn more by visiting http://www.paperstreet.com/
Transcript of Search Engine Optimization - PaperStreet Web Design
Search Engine Optimization
What is SEO?
Search engine optimization (SEO) is the process of
improving the visibility of a website or a web page in search
engines, via search results.
How SEO can Help You?
Search EnginesHow does Google determine a highly ranked
site?
First, why Google? Let’s look at market share:
70%
20%
10%
Google Yahoo!/Bing AOL/MSN
Google’s Algorithm – Part 1Relevancy
Relevancy
•Google first decides whether your site is relevant based on its text.
•You need text on your site targeting specific keyword phrases.
Google’s Algorithm – Part 2Authority
Authority
•Once Google determines your web site pages are relevant, you need to increase your authority.
•You need citations from other web sites, thereby recommending you as a destination for your products and services.
What Can I change to Improve my SEO today?
Basic On-Page Elements that we can control• Title Tag – Should match to
keyword phrases
• Headlines – Should match to keyword phrases
•Content – The more the better
•Properly Validated Website
•Fast Loading
•Organized Web Site
•Internal Linking Structure
Basic Off-Page Factors
•Links, Links and more Links
•Quality Links are valued more.
•Quantity is not the goal.
When should you SEO?
Why should you SEO?Ranking high will lead to more traffic.
Here are somecase studies:
Example of a Positive SEO Campaign:
PaperStreet.com• 15,000 Site Visitors a
month (5,000 for main site and 10,000 for the blog)
• 73% of traffic from search engines, 15% from direct and 12% from referrals
• Multiple inquiries a day asa result.
0
10
20
30
40
50
60
70
80
SearchEngines
Direct Referrals
Example of a Positive SEO Campaign:
Law Firm “A”• 4,000+ Site Visitors a
month
• 88% of traffic from search engines, 6% from direct and 6% from referrals
• 4+ calls a day and 2+ web inquiries a day (approx. 120 calls per month)
0102030405060708090
SearchEngines
Direct Referrals
Example of a Positive SEO Campaign:
Law Firm “B”
• 3,500+ Site Visitors a month
• 60% of traffic from search engines, 26% from direct and 14% from referrals
• 9+ inquiries a day
0
10
20
30
40
50
60
SearchEngines
Direct Referrals
