Search Engine Optimization. CONTENTS What is SEO? Why Do Businesses Need SEO? (SEO is Need of the...

Search Engine Optimization

CONTENTS

What is SEO?

Why Do Businesses Need SEO? (SEO is Need of the Hour)

Biggest Advantages of SEO

Major Search Engines

SEO and Google

On-site SEO & Off-site SEO Techniques

Reporting and Performance Monitoring

Significant Role of Social Media in SEO

Quick Overview of Search Engine Marketing Techniques (Google Adwords )

Some Common SEO Do’s & Don’ts

SEO Best Practices

WHAT IS SEO?

SEO is an acronym for “Search Engine Optimization”

Search engine optimization (SEO) is the process of affecting the visibility of a

website or a web page in a search engine's "natural" or un-paid ("organic")

search results.

SEO is a continual process that needs to be implemented on a consistent

basis in order to reap the real search engine credit

SEARCH ENGINE RESULTS PAGE (SERP)

WHY DO BUSINESSES NEED SEO?

Over 80% of internet users are using search engines to find the information At least 75% of users don’t bother looking past page oneGoogle owns 65-70% of the search engine market share 70% of the links search users click on organic search results 70-80% of users ignore the paid ads, focusing on the organic results 75% of users never scroll past the first page of search resultsSearch is the #1 driver of traffic to content sites, beating social media by more than 300%

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rateResearch shows that 93% of online purchases begin with an Internet search

BIGGEST ADVANTAGES OF SEO

Higher Return on Investment (ROI)

Positioning in the Marketplace

Enhance your Brand Presence

Targeted Traffic

Generate More Leads

Increase Sales

Beat Your Competition

MAJOR SEARCH ENGINES

Number one, fastest Search Engine in the World (Google works with Nano

Technology and returns results within 10-9 Nano Seconds)

Everyone of us use Google in our day to day life

Google has become a part of our everyday life

Every one wants their website to be ranked at #1 position in Google

Google has the largest search engine market share worldwide with 89%

followed by Bing, Baidu, Yahoo and Ask Jeeves with 4.2%, 3.5%, 2.4% and

0.6% respectively

Google has created a monopoly in the search engine market

Google has defined standards for SEO

SEO & GOOGLE

SEARCH ENGINE GLOBAL MARKET SHARE

ON-SITE & OFF-SITE SEO TECHNIQUES

SEO broadly classified into two categories - On-site SEO and Off-site SEO

On-site Optimization - It involves tasks carried out on the website being optimized to ensure that the website can be readily indexed by Search Engines. This includes website usability (design conventions, information architecture, load speeds, etc…

Off-site Optimization - It involves tasks carried out outside the website being optimized, in particular the building of in-bound links from relevant third-party websites and portals, submissions to third-party web resources and content syndication via Web 2.0 channels, social media promotions, etc...

SEO PROCESS DIAGRAM

REPORTING & PERFORMANCE MONITORING

Google’s search results have come a long way since its inception. Once upon a time, when the algorithm was simpler, everyone saw basically the same set

of search results for a given keyword and it was easy to track rankings.

Monitoring the Search Engine Ranking positions and Traffic Metrics is very important for SEO success

Changes in the search engine landscape are frequent and numerous, and any number of them can have an influence (positive or negative) on your month-to-month positions

Monitor your search engine positions on a frequent basis Track your website traffic / visits on a daily basis Use Web Analytics tools (Google Analytics) to track the user behaviour Use Google Webmaster Tools to track the search engine behaviour

http://www.google.com/webmasters/

https://support.google.com/webmasters/answer/35769

ROLE OF SOCIAL MEDIA IN SEO

SEARCH is rapidly moving towards SOCIAL nowadaysSocial Media has a direct impact on the search engine friendliness of your websiteSocial Media Optimization (SMO) is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, LinkedIn, YouTube and Google+ to rank pages in the search engine result pages


Here are six reasons Social Media needs to be an important part of your website marketing and SEO strategy :

Link building was always about social proofing

Social Media allows you to "crowd source" your link building (Collaborative

Tagging)

Being Social is the fastest way to multiply your presence online

Social signals is a real thing

Social links bring real traffic to your website

Google hates link building

SEARCH ENGINE MARKETING (GOOGLE ADWORDS)

Search Engine Marketing (SEM) is a form of Internet Marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

SEM also uses Search Engine Optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.

PPC involves a completely different strategy than the Organic Search Engine Optimization

Google Adwords PPC Advertising is one of the most sure-success ventures in recent times

Easy traffic without much effort is what PPC offers advertisers

SEARCH ENGINE MARKETING (GOOGLE ADWORDS)

SOME COMMON SEO DO’S & DON’TS

DO’s DO take care in the choice and placement of relevant keywords DO validate your code DO submit your site to directories DO establish relevant links from authoritative sites DO create up-to-date content-rich pages that provide useful informationDON’Ts DON’T use remote search engine submission programs DON’T “keyword stuff” your meta tags DON’T participate in free-for-all link exchange programs or link farms DON’T use doorway pages DON'T use Flash DON’T use hidden links or text of any kind

SOME COMMON SEO DO’S & DON’TS

Avoid the following techniques: Automatically generated content Participating in link schemes Cloaking Sneaky redirects Hidden text or links Doorway pages Scraped content Participating in affiliate programs without adding sufficient value Loading pages with irrelevant keywords Creating pages with malicious behavior, such as phishing or installing

viruses, trojans, or other badware Abusing rich snippets markup Sending automated queries to Google

SEO BEST PRACTICES

Create Original and Unique content (Content is KING)

Engage users with your keyword-rich, informative Content

Use good titles and descriptions adhering to the search engine standards

Demonstrate your expertise

Score 100% when it comes to on-page SEO

Never violate Google Webmaster Guidelines

Keep your website fresh and up to date

Forget about Link Building

Promote regularly on Social Media

Stay in sync with latest trends

http://www.iltsource.com/

Webtek Solutions’S ONLINE MARKETING SERVICES

Search Engine Optimization (SEO)

Search Engine Marketing (SEM) / Google Adwords PPC Advertising

Social Media Marketing (SMM) / Social Media Optimization (SMO)

WHAT WE’VE DONE

Client Name GT Bicycles

Website URL www.gtbicycles.com

Industry Mountain Bikes Manufacturers & Road Bikes Suppliers (B2B)

Description Leading makers of mountain BMX & road bikes. Supplier to

Team Saturn.

What We Did On-Page & Off-Page SEO

What We Achieved

Keyword: GT

Ranking: Google # 1, Yahoo # 1

Keyword: Bicycles

Ranking: Google # 6, Yahoo # 2**No form for guarantee will be provided in the event of any changes in the search engine listings of website due

to the fluid nature of search engine algorithmic and protocol changes that occur very frequently.

http://www.isphone.com.au/

WHAT WE’VE DONE

Client Name Independent Living Technologies

Website URL www.iltsource.com

Industry eCommerce (B2C)

DescriptionILTSource is dedicated to providing an invaluable resource for people with

disabilities by offering competitively priced quality assisted living technology

and products.


What We Achieved

Keyword: Digital Voice Amplifier


Keyword: Amplified Telephones

Ranking: Google # 1, Yahoo # 1****No form for guarantee will be provided in the event of any changes in the search engine listings

http://www.newyorkcitylasiksurgery.com/

WHAT WE’VE DONE

Client Name ISPhone Australasia

URI www.isphone.com.au

Industry Telecommunication & VoIP Service Provider (B2B)

DescriptionISPhone Australasia is the Australian affiliate of ISPhone, Inc., providing

complete VoIP solutions, managing VoIP networks, and transforming data

systems into cost-effective, cutting-edge telecommunications tools.


What We Achieved

Keyword: Wholesale VoIP Provider


Keyword: Business Grade VoIP


WHAT WE’VE DONE

Client Name Lasik Surgery

Website URL www.newyorkcitylasiksurgery.com

Industry LASIK Information Provider in New York (B2B)

Description Get detailed information on Lasik Eye Surgery in New York. Find the

comprehensive Lasik Surgery in New York City.


What We Achieved

Keyword: Best Lasik in NYC


Keyword: Best Lasik Surgeons in NYC

Ranking: Google # 6, Yahoo # 7**Search Engine Results as observed on 30.09.2013 & subject to deviation

WHAT WE’VE DONE

Client Name Super Drug Saver

Website URL www.superdrugsaver.com

Industry Online E-commerce Drug Store (B2C)

DescriptionOnline Drug Store offers discount prescription drugs. Their online pharmacy

sells wide range of generic drugs where you can buy brand-name and exact

generic equivalents of US FDA approved prescription drugs.


What We Achieved

Keyword: Buy Generic Darvocet N


Keyword: Buy Generic Obagi Online

Ranking: Google # 2 , Yahoo # 1**Search Engine Results as observed on 30.09.2013 & subject to deviation

WHAT WE’VE DONE

Client Name Berlitz Language School Singapore

Website URL www.berlitz.com.sg

Industry Educational Service Provider (B2B)

DescriptionBerlitz is an English Language School & Institute offers corporate training,

business & conversation English & for people taking up ESL to improve

communication skills in Singapore.


What We Achieved

Keyword: Language Institute


Keyword: Business English

Ranking: Google # 7 , Yahoo # 1****No form for guarantee will be provided in the event of any changes in the search engine listings

WHAT WE’VE DONE

Client Name Shanthi Gears

Website URL www.shathigears.com

Industry Leading provider of wide range of power transmission products (B2B)

DescriptionShanthi Gears is the unique gateway to a wide range of power transmission

products including Gears, Gear Boxes, Geared Motors & Gear Assemblies

both standard and custom-made.


What We Achieved

Keyword: Helical Gear Boxes


Keyword: Worm Gear Boxes


WHAT WE’VE DONE

Client Name Carborundum Universal Limited - Murugappa Group

Website URL www.cumi-murugappa.com

Industry India’s Leading Business Conglomerate (B2B)

Description

CUMI was founded in 1954 as a tripartite collaboration between the Murugappa

Group, The Carborundum Co., USA and the Universal Grinding Wheel Co. Ltd.,

U.K. The company pioneered the manufacture of Coated Abrasives and Bonded

Abrasives in India in addition to the manufacture of Super Refractories, Electro

Minerals, Industrial Ceramics and Ceramic Fibres.


What We Achieved

Keyword: Abrasives


Keyword: Industrial Ceramics

Ranking: Google # 3, Yahoo # 5**Search Engine Results as observed on 30.09.2013 & subject to deviation

WHAT WE’VE DONE

Client Name C.R.I. Pumps Pvt. Ltd.

Website URL www.cripumps.com

Industry India’s Leading Water Pumps Manufacturers (B2B)

Description C.R.I. Pumps is a multi-winged organization that produces different varieties

of pumps and motors that are engineered to perfection.


What We Achieved

Keyword: Pumps


Keyword: Agriculture Pumps


WHAT WE’VE DONE

Client Name Isha Business Pvt. Ltd. (Isha Shoppe)

Website URL www.ishashoppe.com/in/

Industry Online E-Commerce Store (B2C)

DescriptionIsha Shoppe is a unit of Isha Business Pvt. Ltd, an online shopping venture that

aims to bring a touch of Isha into the homes and environment of the

community, and ultimately enrich people's lives.


What We Achieved

Keyword: Rudraksha Products


Keyword: Linga Jyoti


****No form for guarantee will be provided in the event of any changes in the search engine listings

USEFUL SEO LEARNING RESOURCES

Google SEO Beginners Guide

Moz Beginners Guide to SEO

SEO Elite Lessons

VISIT TO KNOW US

@Webtek Solutions_it

theWebtek Solutionsway

www.Webtek Solutions.co.uk

VISIT TO KNOW US

WE’D LOVE TO HEAR FROM YOU

WE’D LOVE TO HEAR FROM YOU

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