Search Engine Optimization - CIIM.IN · Search Engine Optimization Search engine optimization is...

Search Engine Optimization

Search engine optimization is abbreviated

co o ly as SEO . It efe s to tech i ues that help your website in ranking higher in organic

results and also making your site more visible to

those who are looking for your product and

service. It is a function which improves the

overall performance of a website.

Always search engine ensures that the paper

appear higher in search results will be relevant,

specific and have valuable search terms and

queries.

Mostly 80% of website traffic begin with a

search query. Now you can imagine how

important SEO is for our websites.

Introduction to search engine optimization

How to research and select appropriate keywords to

target.

Overview of various important search engines

How to create effective Page Title Tags.

How to create an effective and optimized META

Description Tag.

How to create an effective and optimized META

Keywords Tag.

How to successfully integrate search keywords within

your web site.

How to optimize each page of your web site step-by-

step.

How to submit your site to important search

directories.

What You Will Learn

Course

Content

Module 1: Introduction to SEO

Module 2: Working of SEO

Module 3: Keyword Research

Module 4: Writing Content for

your website

Module 5: SEO Techniques

White Hat SEO

Black Hat SEO

Grey Hat SEO

Module 6: ON Page Optimization

Module 7: Off Page Optimization

Module 8: Competitor Analysis

Module 9: Google Algorithm

Module 10: Page Authority

Module 11: Domain authority

Module 12: SEO Tools

Module 13: Luxury Link

Building

Module 14: Mobile SEO

Module 15: Local SEO

Module 16: Dynamic Website

SEO

Module 17: Search Console

Module 18: Analytics

Module 19: Alexa

Module 20: Site Structure

Module 21: Strategy Creation

SEO stands for Search engine optimization

which includes techniques that help your

website rank higher in organic search results,

thus making your website more visible to

people who are looking for your product or

service via search engines.

Topic covered:

What is SEO

What are Search engines

Types of Search engines

Types of SEO

Techniques of SEO

What is domain

Basic knowledge of www

Introduction to SERP

1

Intro

du

ction

to S

EO

Book Today by Calling +91 9878 375 376

Or email [email protected]

Search engines have one objective – to

provide you with the most relevant results

possible in relation to your search query. In

order to deliver results it perform several

activities.

Crawling - Process of fetching all the web pages

linked to a website.

Indexing - Process of creating index for all the

fetched web pages.

Processing - When a search request comes, the

search engine processes it.

Calculating Relevancy- It is likely that more

than one page contains the search string, so the

search engine starts calculating the relevancy of

each of the pages in its index to the search

string.

Retrieving Results - The last step in search

engine activities is retrieving the best matched

results.

2

Wo

rkin

g o

f SE

O



A keyword is a single term that is used to

match with the query a person enters into a

search engine to find specific information

but some people also use phrase which

consist of three or four words

Topic Covered:

What is Keyword

Types of Keyword

Long Tail Keywords

Keywords research Techniques

Multiple Keywords research

Keyword Grouping

How to choose right keywords

Keyword research methodology

How to prepare keyword list for project

Ke

yw

ord

Re

sea

rch

3



4

Writin

g C

on

ten

t for W

eb

site

You all heard it – “Co te t is Ki g “i SEO. It s difficult to rank your website and drive traffic

if your content is not good. Your content

must have the power of engaging user. As

you ca t p edict i ad a ce hat key o ds were going to use for search, so you have to

publish more webpages and content for

increasing the chances of your ranking.

Topic covered:

How to write content

Tips for clearer writing

Writing concisely

What things should be considered while

writing

Writing text links

Alt tags and images


Or email info @ciim.in



SEO techniques are classified into three broad

categories. Here you will learn about

techniques of seo and also learn how to use

those techniques. You will also get know

which technique you will choose among these

technique and how that technique will help

you.

White Hat SEO - Techniques that search

engines recommend as part of a good

design.

Black Hat SEO - Techniques that search

engines do not approve and attempt to

minimize the effect of. These techniques

are also known as spamdexing.

Grey Hat SEO - Technique that

combination of both White hat SEO and

Black hat SEO.

SE

O T

ech

niq

ue

s

5



There are many multiple factors on your

website that can be control by you, after that

it will be easy for search engine for indexing

your content and in understanding what it is

all about

Topic covered:

What is On Page SEO

Meta tag optimization

Redirection tags

Heading tags{ H1 to H6}

SEO friendly Content writing

Anchor text

Creation and uploading of Robots.txt

file

Creation and uploading of XML sitemap

What is page rank

Essential of good website designing

404 error or page not found

6

On

Pa

ge

Op

timiza

tion



Off page SEO refers to activities outside the

boundaries of the webpage, in order to improve

the position of web site in SERP.

Topic covered:

What is off page optimization

What are backlinks and why backlinks

important

What is Page rank and how to increase page

rank

Directory submission

Article submission

Pdf submission

Video submission

Blog creation and commenting

7

Off P

ag

e O

ptim

izatio

n



Competitor analysis in marketing and strategic

management is an assessment of the strengths

and weaknesses of current and

potential competitors. This analysis provides

both an offensive and defensive strategic context

to identify opportunities and threats.

Topics covered:

Analyzing competitor websites

Identity your top competitors

Analysis competitor content

Analyzing their SEO structure

Look at their social media integration

Identify area of improvement

C

om

pe

titor A

na

lysis



8

Google algorithms are the updates which

contains rules and guidelines given by Google

time to time which we have to follow otherwise

your site will be penalized or may be block by

Google. As all these changes are not major but

all these affect search results in significant ways

If you were aware of those changes in Google

updates then you will be able to improve and

maintain your website traffic and also the

ranking of your website in search results.

Topic Covered:

What are Google algorithm

How to check latest updates

How to work according to updates

What are the updates

9

Go

og

le A

lgo

rithm

s



Page authority is an SEO term used to describe

the probability that a specific page from your

site will be found on search results.

A higher page authority will increases the

chances of visibility of your page and also your

page will be placed closer to the top of the

search results.

Topic covered:

About page authority

Why it is important

Factors affecting page authority

How to increase page authority

How to check page authority

10

Pa

ge

Au

tho

rity



11

Do

ma

in A

uth

ority

Domain authority will measure the power of

domain. As it one of the main factor which

define how well your website will rank in

search engines. In this chapter you will learn

how to improve and maintain that domain

authority of your website.

Topic covered:

About domain authority

Why domain authority is important

How to increase your domain authority

Factors which affect domain authority

Domain authority checker tool



In Search Engine Optimization we have lots of

tools which help us to minimize our work and

also helps in saving your time, money and

efforts.

SEO tools will not only help you to grow your

business but also help you to lead to the

conversion level.

Here are some of the tools which used in SEO:

Keyword planner

Google Webmaster

Google Analytics

Alexa

Open Site Explore

12

SE

O T

oo

ls



Link building is one of the tactic used in search

engine optimization which involve the process

of getting external pages to link to a page on

your website.

Luxury link building involve getting link from

authoritative website rather than from a newly

build or low PR sites which make a greater

impact on SERP.

Topic covered:

What is link building

Types of link building

Creating back links

Creating contextual links

Back linking rules

How to check back links

Link spamming

Linking of dynamic websites

13

Luxu

ry Lin

k B

uild

ing



Mobile SEO is basically optimization search

engine results in Mobile. Day by day time

spend on mobile devices were constantly

increasing and if your website is not mobile

friendly then you were losing a big

opportunity.

Topic covered:

Key mobile seo concepts

Mobile seo strategies

Mobile seo tools

Mobile seo plugins

Ranking strategies for mobile seo

Optimize your site for mobile

14

Mo

bile

SE

O



Local SEO is becoming one of the essential

components to every business and brand that

wants long-term success across search

engines. Local SEO is focused on providing

results that are relevant to a searcher based

on their current location

Topic covered:

What is local SEO

How to do local SEO

Benefits of local SEO

Google places optimization

Classified submission

Citation

How you can target your local audience

NAP

15

Loca

l SE

O



Dynamic SEO is complete search engine

submission, optimization and marketing

platform, when you actively change the words

on a page in your site to attract more of your

proper audience with meaningful words

Topic covered:

What is dynamic sites

Introduction of Dynamic website seo

Website optimization

How to post article

What are plugins

How to add plugins

Difference between dynamic and static

sites

16

Dy

na

mic S

EO



17

Se

arch

Co

nso

le

The Search Console is a no-charge web

service by Google for webmasters.

It allows webmasters to check indexing

status and optimize visibility of their

websites.

In this module you will learn how it works

and how you will submit sitemap for your

site.

Topic covered:

Key search console concepts

How it is useful

Benefits of search console

Set up search console with site

Submitting sitemap

Monitoring of crawling and indexing

Improving site performance



18

Go

og

le A

na

lytics

The Analytics is service offered by Google

which tracks your website traffic. This module

will help you in enhancing your competency

and also gaining an edge on your competitors.

You will also learn how to measure and check

your online traffic of your website. As you will

also get to know some tricks and tactics which

you will use for your prospects and also in

increasing your rank.

Topic Covered:

Key analytics concepts

Advertising and Campaign

Analysis and testing

Audience Behavior

Audience Characteristics

Data Collection

Mobile App Tracking

Sales and conversion

Site Performance



19

Ale

xa

Alexa is a Web information, metrics and

analytics provider. It rank websites on the

basis of their popularity. In Alexa you can see

data for alexa top sites and also traffic data

such as ranking and bounce rate for websites

that a e t i cluded i top a ked sites.

Topic Covered:

Overview

Benefits of Alexa

How to check rank in Alexa

Importance of rank in Alexa

How Alexa ranking works

Ways to improving your Alexa Ranking



20

Stra

teg

y C

rea

tion

Creating Strategy for and implementation of

that strategy properly is utmost main element

of the SEO. Here you will learn how to create

strategy and what things you should consider

before start creating strategy.

Topic Covered:

Overview of Strategy Creation

Why strategy creation is important

What are the things you must not do while

making your strategy

How to start creating your strategy

How to write content

How to update your site according to

algorithms



Every website have some structure. The better

your site structure, the better your chance of

higher ranking in the search engines. It might

be a rigorous and streamlined structure, or it

may be a disorganized jumble of pages. If you

are intentional and careful with your site

structure, you will create a site that achieves

search excellence

Topic Covered:

Overview

Key Concepts of site structure

Role of SEO

Why site structure is Necessary

Website Linking

Positive & Negative Theory

21

Site

Stru

cture



Know Your Trainer

100% Practical knowledge with live project work

0

Reasons for Choosing CIIM

100% Practical

Knowledge

14+ years

Training

Experience

4250+

Students

Trained

Become A

Google &

Facebook

Unlimited

Timings

Free Backup

And Doubt

Session

Live

Projects

100% Job

Assured

One to One

Session

Learn Unlimited: We want Your Satisfaction

10

For More Information

or any Query

Please Contact us

+91 9878 375 376, 7347392745

[email protected]

http://www.ciim.in

Address: SCO 54-55, 3rd

floor,

Sec 34A, Chandigarh

mailto:[email protected]

http://www.ciim.in/

Search Engine Optimization - CIIM.IN · Search Engine Optimization Search engine optimization is...

Documents

Transcript of Search Engine Optimization - CIIM.IN · Search Engine Optimization Search engine optimization is...