Search engine optimization blug presentation

Search Engine Optimization

Show me the money.



Search Engine Optimization (SEO):

•Continuous process

•Improve your web pages

•Be attractive for human visitors

•No science

Scope


Roadmap


Keyword strategy



Determine Keyword long list


Use Google and SEO tools to find keyword options

SEO tools:


Keyword long list


Check the strength of each keyword


Determine the Keyword Effectiveness Index.

Shortened keyword long list


Check how your competitors optimize


Shortened keyword long list


Determine Keyword short list

Guideline:•1 main keyword•2 – 4 sub keywords


Keyword short list


Optimize for Search Engines.


Use your keywords in the picture Alt text.


Use your keywords inside the documents on your page.


Back end:


Search engines expect the most important Meta tags to come first.


Search engines expect clear navigation.


Optimize for human visitors

Guidelines:

•Informative content, unique and up-to-date

•Readability

•Clear navigation

•Consistency in layout


Supply several ways to your products:


Give your visitors action possibilities: •Contact•Download•Buy product


Website submission


Which pages link to your pages?



Find valuable link partnersBoth parties agree in linking


Participate on the Internet

Possibility to supply a link to your website and attract visitors

Use social media



Integrate social media in your web pages

Advertising

•No need

•Pay per Click

•SEO long term

•SEO high ROI


Measure = knowing


Check your visitors

Measure with Google Analytics, amount of visitors, the page they enter, the page they leave, etc.



Check Conversion

•More downloads

•More sells


SEO costs

•People: knowledge + time

•Tools

•Advertising

It is worth the investment!

Keep in Mind

•Endless possibilities

•Continuous process

•Measure to know

•Conversion


Support me during the Mont Ventoux fight against cancer charity climb 16-09-2011

•Mont Ventoux is a mountain in France, part of Tour the France

•My goal is to climb this mountain 4 times; climb 8000 height meters, which equals the height of The Mount Everest

Are you willing to sponsor me for each climb? Feel free to leave your business card and I will contact you in a few weeks to discuss the details.

Search engine optimization blug presentation

Technology

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