SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain 

the information soughtthe information sought.

• SEO is a process of trying to get higher ranking from the Search Engine.g

• Focused exclusively on attracting the natural or organic listing.

The process of structuring a web page so that it is found, read,and indexed by search engines in the most effective mannery gpossible.

The process of modifying a website to increase its ranking inThe process of modifying a website to increase its ranking inorganic / crawler-based listings of search engines.

hi i d b h i k hi h i hThis process improved webpage so their rank higher in searchengines for our target keyword.

Successful search helps this site gain top positioning in the searchengines results pages of search engines such as Google,Yahoo andMSN for relevant words and phrasesMSN for relevant words and phrases.

Two terms of SEOTwo terms of SEO  On Page Off page

Always start with keyword selection, research and testingTitle tagM  D i i  

Directory SubmissionSearch Engine SubmissionForum Postings

Meta Description tagKeyword tagCanonical tag

gBloggingSocial BookmarkingArticle SubmissionH1 tags

Image OptimizationKeyword density

Article SubmissionPress Release PromotionBlogging

Keyword proximitySite mapsRobot tag Expect results in 6‐12 months

-must have keywords in title to be ranked no. 1- should have the exact keyword you use for the page- every single web page must have its own title tag - you can use up to 60-65 characters.

Example :

<title>Computer|Traning|Courses|Classes|Institute|Mumbai-Softprocomp.com</title>

- displayed below the title in search results- use dynamic, promotional language

use keywords- use keywords.Example:<meta name= "description" content=“Softpro is a Computer Training p p p ginstitute in mumbai which provide various courses at cheap rate." />

- no longer carry weight with major SEs- a myth that meta keywords alone affect rankings

t "k d " t t “S ft i C t t i i<meta name="keywords" content=“Softpro is a Computer training institute in mumbai. " />

Image Relevance

Alt Tag

Image Size

File name

Title Tag and image linking

Example :‐ <img src="baby‐crying.jpg" title="Baby Crying" />

Duplicate content can often be a problem for SEOs that deal with large websites that have many different URLs. Implementing canonical tags on pages with duplicate content p g g p g pcan impact your sites organic performance positively and eliminate any potential confusion from search engines indexing your website wrongyour website wrong. http://www.softprocomp.com

http://www.softprocomp.com/http://www.softprocomp.com/index.html

Example:

<link rel="canonical" href="http://www.softprocomp.com/>

Header tags are an important on‐page SEO factor because they’re used to communicate to the search engines what your website is about

<h1>H1, H2 and H3 Header Tags for SEO</h1>

website is about.

Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains. For

l if k d h i i d hexample: if a keyword appears three times in a 100 word text the keyword density would be 3%. From the point of view of search engines, a high keyword density is a good indicator of search g , g y y gengine spam. If a keyword appears too often in a website, search engines will downgrade the website and it will then appear lower down in search resultsdown in search results.

Keyword proximity refers to the closeness between two or more keywords.I l th l th k d th b ttIn general, the closer the keywords are, the better.For example:

How Keyword Density Affects Search Engine RankingsHow Keyword Density Affects Rankings In Search Engine

Using the example above, if someone searched for "search engine rankings," b t i i" a web page containingthe first sentence is more likely to rank higher than the second.The reason is because the keywords are placed closer together. This is assuming that everything else is equal, of course.

This Meta tag is used to tell the search engine whether h b i d dyou want the web page indexed or not.

index(default) Index the page

noindex Don't index the page

nofollow Don't index any pages hyper‐linked to this page

none Same as "noindex nofollow"none Same as noindex, nofollow

<meta name="robots" content="noindex, nofollow" />

The sitemap xml file in an XML file that is saved to a website’sThe sitemap.xml file in an XML file that is saved to a website s server. It contains a list of all the subpages belonging to the website. These files help search engines to learn more about the structure of

b ia website. This speeds up the crawl process and reduces the likelihood that the crawler will overlook subpages. In addition, the file can provide additional information about certain content, e.g.:p , gInformation about images or videos that can be found on a website or the duration of a video and its subject.General information about the website e g when it was lastGeneral information about the website, e.g. when it was last updated.

SEO - what is NOT recommended

Flash and shockwave spiders do not pick up these filesFlash and shockwave - spiders do not pick up these filesImage only sites - spiders do not pick up imagesImage maps - spiders cannot read image maps.

D t th h iti lDo not use them on your home page or critical pages. Frames - only one page can be titled (titling is critical in

search rankings)If the spider cannot read the complete page (because of- If the spider cannot read the complete page (because of

the frames), it will not be indexed properly. - Some spiders may not even read a frames web site

Mi lli J S i t HTML ( lid t d )Misspellings, JavaScript or HTML errors (validate your code)

PDF files - Although some search engines can index them, the pages must be interpreted into HTML and can lose much ofpages must be interpreted into HTML and can lose much of their content. - place PDFs lower down in your site

Drop down menus – spiders cannot read them therefore make sure you have a SiteMap

Content is the kingCo te t s t e gThis is to generate more traffic from the search engine, because if there’re more content than there will be more keywords. More keywords indexed in the search engine, surely more traffic to the website.

Good URL• http://www.softprocomp.com/tallychamp.html

Bad URL• http://www.kuis.edu.my/v2/index.php?option=com_content&task=blogsection&id=12&Itemid=72

Get Listed in the Right Directories to Boost Your Exposure OnlineDi b i i f t th f ddi b itDirectory submission refers to the process of adding your website to a web directory. The directory submission process involves submitting your website URL along with other details of your website to the most appropriate category.

Forum posting is a very important issue for seo optimization. If you can do it right, the visitor will find many search engines as well.I

h i f ill di Th f i lwas on here posting forum will discuss. The forum is a place to discuss. Where people discuss on various topics. A question, the answer to all the readers.All through the discussion forums on this gsite, your web site via the link, you will find a lot of traffic

Social bookmarking is a method for web users to store, organize, search, and manage bookmarks of web pages on the Internet with the , g p ghelp of tags or keywords on sites such as Digg or Del.icio.us. This helps you in accessing bookmarks from any computer with online access These bookmarks can either be public or private If publicaccess. These bookmarks can either be public or private. If public, your favorite bookmarks visible for others to view and follow as well, hence the social networking aspect

A press release is essentially a communicative tool that lets users p yknow about your company and website. While press releases communicate with users, they also communicate with search engines. This means that they should be written for SEO as they will help theThis means that they should be written for SEO, as they will help the site to be optimised, viewed and ranked by search engines.

Article submission allows the users to submit their articles to the i l di i d h li li k i h h barticle directories and have live links in the author resource box.

Here article directories get free content for their website and webmasters get their free back links.g

Search engine submission is the most practical part of SEO following Website Audit, SEO analysis and SEO advice implementation. This is why SEO has long been associated primarily with the search engine submission services offered by SEO companies. Submission had been considered a must do, but it was a p ,time-consuming and boring task until search engine submission software was invented.

The art of blogging has been around for decades, but many businesses are just starting to realize the true impact blogs canbusinesses are just starting to realize the true impact blogs can have on their search engine marketing and SEO campaigns. The result: Business-related blogs are popping up everywhere, proving t b k t bl d fit bl SEO t lto be a very marketable and profitable SEO tool.Blogs can have the following affects on your Search Engine Optimization campaign:• Help your company find its niche• Increase the traffic coming to your site• Sending your depth of content and page rank soaringSending your depth of content and page rank soaring• Make you a fast friend of the search engine