Yoast SEO search engine optimization of individual blog posts
Search Engine Optimisation & Yoast SEO in 2016
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Search Engine Optimisation & Yoast SEO in 2016 Marcin Kilarski WebInnovation.ie Twitter: @marcinkilarski WordPress Slack: @marcin
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Transcript of Search Engine Optimisation & Yoast SEO in 2016
Search Engine Optimisation& Yoast SEO in 2016
Marcin KilarskiWebInnovation.ie
Twitter: @marcinkilarski WordPress Slack: @marcin
#1 on Google
Basics
google.com/webmasters/tools/mobile-friendly
Mobile-friendliness
gtmetrix.com
Page-load time
“A 1 second delay in page response can result in a 7% reduction in conversions.”
“When auto-parts retailer AutoAnything cut loading times in half, it experienced a 13% increase in sales.”
Backlinks
Search Engine Results Pages
Your Page
Low Quality Backlinks
High Quality Backlinks
Content
Uniquely Valuable
Long-form article
Easy to read
Proof Words
Related Terms
User Signals
Click-through rate
Pogo-sticking
Time on Site
Yoast SEO Plugin
★ Sentence length★ Paragraph length★ Use of subheadings★ Use of passive voice★ Use of transition words★ Flesch Reading Ease score
New checks in Yoast 3.3
Thank You
Marcin KilarskiWebInnovation.ie
Twitter: @marcinkilarski WordPress Slack: @marcin
