1 op 2 consumenten vindt informatie op etiket niet goed leesbaar
Search Engine Marketing - Wie zoekt die vindt... ...of niet?
-
Upload
wsi-e-services -
Category
Business
-
view
1.278 -
download
0
description
Transcript of Search Engine Marketing - Wie zoekt die vindt... ...of niet?
![Page 1: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/1.jpg)
Wie zoekt die vindt......of niet?
![Page 2: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/2.jpg)
GOLDEN NUGGETS
![Page 3: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/3.jpg)
WHY ARE WE HERE TODAY?
“Buying a Website without Search Engine Optimization or Pay Per Click is like
spending your entire budget on a commercial without buying any airtime to
show it to the world.”
Aniz RudaJPMorgan Chase
![Page 4: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/4.jpg)
WHAT IS SEARCH ENGINE MARKETING
![Page 5: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/5.jpg)
YOUR CUSTOMERS ARE SEARCHING
![Page 6: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/6.jpg)
THE SEARCH ENGINE(S)
![Page 7: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/7.jpg)
A BIG NUMBER!
1.000.000.000.000
![Page 8: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/8.jpg)
WHY GOOGLE?
![Page 9: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/9.jpg)
HOW SEARCH ENGINES WORK
![Page 10: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/10.jpg)
WHAT A SEARCH ENGINE SHOULD SEE
![Page 11: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/11.jpg)
A PROPERLY INDEXED PAGE
![Page 12: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/12.jpg)
A POORLY INDEXED PAGE
![Page 13: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/13.jpg)
WHERE LIES THE DIFFERENCE
![Page 14: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/14.jpg)
PUSH vs. PULL
![Page 15: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/15.jpg)
TRADITIONAL MEDIA
![Page 16: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/16.jpg)
SEARCH ENGINE MARKETING
“It is easy to judge your marketing. How many people are looking for you?”
David Ogilvy
![Page 17: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/17.jpg)
MAXIMIZE YOUR MARKETING BUDGET
![Page 18: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/18.jpg)
RETURN ON INVESTMENT
![Page 19: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/19.jpg)
MEASURE, MEASURE AND… MEASURE!
![Page 20: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/20.jpg)
B2C SEARCH ENGINE MARKETING
![Page 21: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/21.jpg)
B2C BUYING HABITS
50%Fifty Perce
nt!
80%Eight
y Perce
nt!
![Page 22: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/22.jpg)
SEARCH IN ONLINE SHOPPING
![Page 23: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/23.jpg)
HOW SOON RESEARCH STARTS
![Page 24: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/24.jpg)
B2C BUYING CYCLE
• Consumer:Informational Gathering
• Keywords:ComputerLaptop computerTV
LEARN
• Consumer:Comparing products, prices & features
• Keywords:IBM NotebookSony LaptopPlasma TV
SHOP • Consumer:Ready to buy
• Keywords:IBM Series Thinkpad Sony Vaio Ultraportable Samsung S61ssw
BUY
![Page 25: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/25.jpg)
B2B SEARCH ENGINE MARKETING
![Page 26: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/26.jpg)
B2B BUYING HABITS
![Page 27: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/27.jpg)
B2B INTENT IN SEARCH
Intent for search %
To learn more about a product/service 46
Compare products/services against each other
24.7
Read reviews about product/service 9.6
Navigate to a particular site 6.5
To purchase a product/service 8.8
80%
![Page 28: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/28.jpg)
THE IMPORTANCE OF SEM
![Page 29: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/29.jpg)
WHAT IS SEARCH ENGINE MARKETING
SEARCH ENGINE MARKETING
LANDING PAGES
SEOPPC
![Page 30: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/30.jpg)
RANKING?
![Page 31: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/31.jpg)
MISCONCEPTION…?!
![Page 32: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/32.jpg)
GOOGLE UNIVERSAL SEARCH
All kind of results; differ per searcher
![Page 33: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/33.jpg)
TARGETED TRAFFIC
“The biggest waste in marketing is spending money on activities that reach the wrong audience”
Eran Livneh, MarketingProfs.com
![Page 34: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/34.jpg)
CONVERT THEM….
![Page 35: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/35.jpg)
…TO CUSTOMERS
![Page 36: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/36.jpg)
IT ALL STARTS WITH
![Page 37: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/37.jpg)
WHERE MOST OF YOUR EFFORTS GO
KEYWORDSRESEARCH
![Page 38: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/38.jpg)
KEYWORDS
![Page 39: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/39.jpg)
HOW LONG IS YOUR TAIL?
![Page 40: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/40.jpg)
ANATOMY OF A GOOGLE PAGE
![Page 41: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/41.jpg)
THE GOLDEN TRAINGLE
Organic Ranking Visibility
1. 100%2. 100%3. 100%4. 85%
5. 60%
6. 50%7. 50%8. 30%
9. 30%10. 20%
PPC SearchVisibility
1. 50%2. 40%3. 30%4. 20%5. 10%6. 10%
![Page 42: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/42.jpg)
WHERE DO WE CLICK?
74.3%
13.5%
12.2%
![Page 43: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/43.jpg)
HOW MANY CLICKS TO EXPECT
Organic Position
%
1 27.1
2 11.7
3 8.7
4 5.1
5 4.0
6 4.1
7 4.1
8 3.2
9 2.8
10 3.6
PPC Position
%
1 7.4
2 3.4
3 1.1
4 .3
5 2.6
6 .9
7 1.7
8 .4
9 .1
10 .4
![Page 44: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/44.jpg)
WHAT DRIVES THEM TO CLICK
![Page 45: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/45.jpg)
SEARCH ENGINE OPTIMIZATION
![Page 46: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/46.jpg)
THINK MONOGAMY
![Page 47: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/47.jpg)
BLACK IS THE WRONG COLOR
![Page 48: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/48.jpg)
PUT YOUR WHITE HAT ON
![Page 49: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/49.jpg)
THE SEO LANDSCAPE
LowValue
HighValue
Keyword stuffing
Link tradingAutomated content generation
Automatedblog spam
IP cloaking
Press releaseoptimization
On pageoptimization
Parasite hosting
Injected links
Paid directorylink building
Do followblog comments
Wikipedia linksSearch enginesubmission
Spam reportingcompetitors
DMOZ, Yahoosubmission
Metakeywords
XML Sitemapcreation
Vertical searchtargeting
Keyword research
Rewriting dynamic URLs
Embedded widgets& badges
Viral contentLinkbaitPageRank sculpting
Internal linkarchitecture
![Page 50: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/50.jpg)
CONTENT IS KING
DESCRIPTION
HEADERS BULLETS
KEYWORD EMPHASIS
URL
OUTGOING LINKS
TITLE
BODY TEXT
![Page 51: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/51.jpg)
WHAT TO PUT ON THE KEYWORDS TAG?
![Page 52: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/52.jpg)
FRESH CONTENT IS THE QUEEN AND PRINCE
![Page 53: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/53.jpg)
OPTIMIZED UNIQUE CONTENT
Title
URL
Meta Tags
Headings
Links with keywords
Unique content
![Page 54: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/54.jpg)
7 ESSENTIAL PAGES + 1
1. Home
2. About Us
3. FAQs
4. Products or Services5. Customer Stories
6. Information Articles
7. News Stories
+ Sales Pages
![Page 55: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/55.jpg)
YOUR OFFERING PAGE IS A PYRAMID
![Page 56: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/56.jpg)
MAP YOUR LINKS
![Page 57: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/57.jpg)
OPTIMIZED PAGE DRIVES LONG-TAIL
12
3
![Page 58: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/58.jpg)
WHO ARE YOUR FRIENDS?
![Page 59: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/59.jpg)
SEARCH GOES SOCIAL
![Page 60: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/60.jpg)
RANKING ALGORYTHM
![Page 61: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/61.jpg)
(NO) SUBMISSION TO SEARCH ENGINES
![Page 62: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/62.jpg)
SEO IS A PROCESS
![Page 63: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/63.jpg)
START WEB DESIGN WITH SEO
“If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site.”
>>Google Webmaster Guidelines
![Page 64: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/64.jpg)
WHAT IS THE SEO PROCESS
Information Architecture• Business Analysis | Business Goals | Website Goals
Initial Optimization project• Site evaluation | Competitive Intelligence | Keyword research | Initial Site
optimization | Website structure | Submission to search engines
SEO Monitoring and Maintenance• Ongoing site monitoring | Site analytics | Link Building| News release
optimization | Google Sitemaps | Content Optimization
Ongoing Monitoring• Continuous optimization | Reporting
![Page 65: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/65.jpg)
SEARCH ENGINE ADVERTISING
![Page 66: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/66.jpg)
PPC IS IMMEDIATE
![Page 67: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/67.jpg)
WHAT IS PAY-PER-CLICK (PPC)
![Page 68: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/68.jpg)
HOW DOES PPC WORK
![Page 69: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/69.jpg)
BENEFITS OF PPC
![Page 70: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/70.jpg)
BUILD YOUR CAMPAIGN CORRECTLY
CAMPAIGN
AD GROUP 1
KEYWORDS
PPC AD PPC AD
AD GROUP 2
KEYWORDS
PPC AD PPC AD
AD GROUP 2
KEYWORDS
PPC AD PPC AD
![Page 71: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/71.jpg)
WHAT WILL MAKE THEM CLICK
Headline contains your KEYWORDS 2nd line: contains a BENEFIT 3rd line: contains a FEATURE 4th line: Display URL has a KEYWORD (i.e. www.domain.ext/keyword)
![Page 72: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/72.jpg)
KEYWORDS ALL OVER
![Page 73: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/73.jpg)
KEYWORDS ALL OVER
![Page 74: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/74.jpg)
SPLIT TEST YOUR ADS
![Page 75: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/75.jpg)
DON’T WASTE MONEY
![Page 76: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/76.jpg)
WHAT IS THE PPC PROCESS
Information Architecture• Business Analysis | Business Goals | Marketing Goals
Campaign(s) Setup• Keywords research | Competitive Intelligence | Ad Groups setup | Ads
copy | Bidding structure
Campaign(s) Monitoring & Optimization • Ongoing campaign(s) monitoring | Keywords optimization| Ads copy
optimization | A/B testing | Budget optimization
Ongoing Reporting• Reporting | Feedback to other Search Engine Marketing tactics
![Page 77: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/77.jpg)
PPC IS SALES, SEO IS MARKETING
![Page 78: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/78.jpg)
SEO AND PPC
Hello. I’m PPC.And I’m SEO.
![Page 79: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/79.jpg)
KEYWORDS SYNERGY
![Page 80: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/80.jpg)
WHERE YOUR TAIL SHOULD GO
LEVERAGE
SEO
UNLEASH
PPC
![Page 81: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/81.jpg)
LAND CONVERTING VISITORS
![Page 82: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/82.jpg)
LANDING PAGES
![Page 83: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/83.jpg)
LAND CONVERTING VISITORS
![Page 84: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/84.jpg)
LANDING PAGE ANATOMY
Your headline
Your Image
Body Text
Call to Action
Trust Signs
![Page 85: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/85.jpg)
CAUTION IS REQUIRED
“No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google.”
»Google Webmaster Guidelineshttp://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291
![Page 86: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/86.jpg)
OPTIMIZE THE MARKETING BUDGET
![Page 87: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/87.jpg)
YOUR MOST IMPORTANT PAGE
![Page 88: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/88.jpg)
WSI – WE SIMPLY THE INTERNET
More than 200,000 results in Google for “Created and Maintained by WSI”
More than 32,000 customers worldwide
1500 offices87 Countries8+ Production & Solution
Centers345 Certified Google Experts35 Certified Analytics Experts28 Certified Conversion
Specialists381 SEO Content Developers182 Certified Landing Page
Developers
![Page 89: Search Engine Marketing - Wie zoekt die vindt... ...of niet?](https://reader033.fdocuments.net/reader033/viewer/2022052904/557d69c5d8b42a7c638b484b/html5/thumbnails/89.jpg)
BEST OF BREED COLLABORATION