Search Engine Marketing (SEM) · SEARCH ENGINE MARKETING Search Engine Marketing 101 web: • toll...

Search Engine Marketing (SEM)

Why it ma)ers:

•  Consumers are searching for your customer’s products or services online

•  Search is the #1 way people look for local business -‐ 81% of US adults 18+ are online

-‐ 91% of them search online

•  SEM is the #1 way to get leads quickly (campaigns are normally live within one week)

•  Customers only pays when someone expressed interest in their product or service and clicks on their text-‐ad

•  73% -‐ of internet users stated that the informaLon they found via search was trustworthy and accurate

Search Engine Marketing 101 SEARCH ENGINE MARKETING

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•  77% -‐ Percentage of smartphone users that call or visit a business aNer looking for local info on their phones

•  71% -‐ Percentage of smartphone users search because they saw an ad

•  33% -‐ Percentage of smartphone users that use their phone while watching TV

•  70% -‐ Percentage of smartphone users that use their phone while shopping in-‐store

What else is important? Being where your customers are! With search ads, you can find your customers on all the devices they use to

search for informa:on.

Search Engine Marketing 11 SEARCH ENGINE MARKETING


SEM Drives Leads

•  Being found doesn’t always mean paying the the most

•  SEM is about frequency and being top-‐of-‐mind when the consumer needs your services

•  SEM soluLons are created on a customized bases for each of our clients.

•  Ensure that people that are looking for your products and service find you.

SEARCH ENGINE MARKETING



Pay Per Click Adver@sing – How does it work ?

•  AdverLsers pay the publishers (Google, Yahoo, Bing) only when an ad is clicked

• With PPC, adverLsers bid on keyword phrases relevant to their business, market, and geography

•  NOT the same as search engine opLmizaLon (SEO). SEO aims to provide be]er organic search results, PPC is an internet adverLsing model used to direct traffic directly to a clients website

•  AdWords (google), Bing Ads (Bing, MicrosoN), Yahoo Gemini (Yahoo mobile and NaLve Ads)



•  Unlike a lot of our compeLtors, we manage campaigns manually with AdWords cerLfied campaign managers

•  A lot of our compeLtors use automated pla_orms essenLally “guessing” on bids and keywords

•  Google, Yahoo & Bing Placement

•  Team of experts with years of experience in search adverLsing with proven track record of ROI and search engine success.

•  Desktop & mobile ad placement

•  Detailed reporLng and call-‐tracking

Why AMG?


Search Engine Marketing (SEM) · SEARCH ENGINE MARKETING Search Engine Marketing 101 web: • toll...

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