Search Engine Marketing For Law Firms
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SEARCH ENGINE MARKETING FOR
LAW FIRMS
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“ Squeeze out every click from the search engines before you
move on to anything else.”
-Hillary Bressler- CEO/Founder of .Com Marketing
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Search Engine Optimization (SEO)1. Paid Pay Per Click (PPC)2. Organic Search Engine Optimization ( SEO)
Social Media Optimization (SMO)3. Social Posts Social Media Optimization (SMO)4. Video Video SEO ( VSEO)5. Directory Submissions/Maps Universal Listings
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Organic vs. Paid Search
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Keyword Phrase Location
Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
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Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
Header Tag - <h2>Polk County Criminal Defense Attorney</h2>
Keyword Phrase Location
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Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
Header Tag - <h2>Polk County Criminal Defense Attorney</h2>
URL / File Name or Path –http://www.criminaldefenseattorneytampa.com/County/Polk.aspx
Keyword Phrase Location
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Keyword Phrase Location
Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
Header Tag - <h2>Polk County Criminal Defense Attorney</h2>
URL / File Name or Path –http://www.criminaldefenseattorneytampa.com/County/Polk.aspx
Meta Description – If you have been arrested in Polk County, Florida, contact a criminal and DUI defense attorney to defend your case in Bartow, Florida.
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Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
Header Tag - <h2>Polk County Criminal Defense Attorney</h2>
URL / File Name or Path –http://www.criminaldefenseattorneytampa.com/County/Polk.aspx
Meta Description – If you have been arrested in Polk County, Florida, contact a criminal and DUI defense attorney to defend your case in Bartow, Florida.
Linking Text on Other Interior Pages of Site –<a href=“http://www.criminaldefenseattorneytampa.com/County/Polk.aspx”>Polk County Criminal Defense Attorney</a>
Keyword Phrase Location
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Keyword Phrase Location
Title Tag - <title>Polk County Criminal Defense Attorney | Sammis Law Firm</title>
Header Tag - <h2>Polk County Criminal Defense Attorney</h2>
URL / File Name or Path –http://www.criminaldefenseattorneytampa.com/County/Polk.aspx
Meta Description – If you have been arrested in Polk County, Florida, contact a criminal and DUI defense attorney to defend your case in Bartow, Florida.
Linking Text on Other Interior Pages of Site –<a href=“http://www.criminaldefenseattorneytampa.com/County/Polk.aspx”>Polk County Criminal Defense Attorney</a>
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• Your homepage should feature at least 300+ words of text
• The text should reinforce the title tag
• Write for people, but be cognizant of search engines
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Google Places
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Google Places
www.google.com/local/add/businessCenter
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SMO = Social Media OptimizationThe distribution of social media posting and their ability to rise to the top of any related search query.
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Dominating your brand and having control of each postingis the true SEO + SMO = Amplified Rankings
I dominate and control my “Personal brand”….that is easy, as there are only 3 Hillary Bressler’s in the USA.
SEO
SMO
SMO
SMO
SEO
SEO
SEO
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Target Corporation dominates their brand for a keyword thathas many different meanings.
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Amplified SEO:SEO + VSEO + SMO
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Search results with video thumbnails have a 41 % higher CTR than plain text results.
RankAbove 2010
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Cons of You Tube That Go Beyond SMO.
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SMO Opportunities for Rankings• The pictures in Flickr• Videos on YouTube• Events in Upcoming or Plancast• Updates in Facebook• Bookmarks in Delicious• Votes in Digg• FourSquare check-ins• The docs in Scribd• Reviews in Yelp• Subject matter in Ning• Thoughts shared in a blog or blog comment
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Keywords Are Important In Twitter
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Thank You!Discover Your Inner StrengthCo-Authored By Ken Blanchard Brian Tracy and Stephan Covey and Hillary Bressler
Presented By:Hillary BresslerCEO/Founder.Com Marketing407-774-4606 ext. [email protected]