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Transcript of Search Dynamics 2014 - Understanding Key Attributes of Effective Content by Manoj Aravindakshan,...
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Understanding Key Attributes of Effective Content
- Manoj AravindakshanDirector, On Target
April 11, 2023 www.ontargetmarketing.in 1
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A Quick Word About Us On Target helps businesses, especially SMEs and start-ups, with online marketing consultancy; specific focus on SEO/SEM.
Considerable experience and success in the niche education and training space.
April 11, 2023 www.ontargetmarketing.in 2
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A Quick Word About Me
April 11, 2023 www.ontargetmarketing.in 3
Born in God’s Own Country!
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A Quick Word About Me
April 11, 2023 www.ontargetmarketing.in 4
Grew up in Maximum City
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April 11, 2023 www.ontargetmarketing.in 5
A Quick Word About Me
This is what they call the city I live in now!
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April 11, 2023 www.ontargetmarketing.in 6
The state of SEO
Moving Goal Posts! (at least it seems like it)
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April 11, 2023 www.ontargetmarketing.in 7
The state of SEO
… and sometimes it seems like this!
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April 11, 2023 www.ontargetmarketing.in 8
..Yet, The Great Paradox
The more things change, the more it seems the same
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April 11, 2023 www.ontargetmarketing.in 9
Three Pillars of SEO stand the test of time
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April 11, 2023 www.ontargetmarketing.in 10
Three Pillars of SEO stand the test of time
Accessibility
Content
P opularity
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April 11, 2023 www.ontargetmarketing.in 11
ContentLet’s take some aspects as a given –
> Well-written
> Readable
> Uses keywords appropriately
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April 11, 2023 www.ontargetmarketing.in 12
Qualitative Attributes That Matter
FRESH
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April 11, 2023 www.ontargetmarketing.in 13
Qualitative Attributes That Matter
ORIGINAL
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April 11, 2023 www.ontargetmarketing.in 14
Qualitative Attributes That Matter
V/S
COMPREHENSIVE
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Qualitative Attributes That Matter
V/S
AUTHORITATIVE
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April 11, 2023 www.ontargetmarketing.in 16
Qualitative Attributes That Matter
MUMBAI DELHI CHENNAI KOLKATTA
LOCAL
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What’s the takeaway? • How many of these five boxes can you
tick? • The more of them you tick, greater the
probability of your site attracting search traffic.
• Remember the acronym
FOCAL
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April 11, 2023 www.ontargetmarketing.in 18
Thank you!
Questions?