Searay - 470 Webinar
Transcript of Searay - 470 Webinar
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Webinar Topics
• 470 Sundancer Review• Head to Head Comparisons• Enhanced Marketing Campaign• Sales Incentive• Retail Incentive
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470 Sundancer
Specifications
LOA 47’ 3”
Beam 14’
Fuel 350 gallons
Water 100 gallons
Waste 42 gallons
Engine Offerings
Standard Power T-VD QSC 550 HO (T-526hp)
Optional Power T-Zeus QSB 480 HO (T-459hp)
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Original 470DA Layout
New, Enhanced 470DA Layout
470 Sundancer – Original vs New
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New, Enhanced 470DA Layout
470 Sundancer
Forward StateroomMinimal change from previousCenterline berthFull en-suite head
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New, Enhanced 470DA Layout
470 SundancerCompact Luxurious GalleyUnder-counter refrigerator/freezerMinimized MDP aft most cabinet
Bright and Airy SalonConvertible sleeper sofaConvertible ottoman/coffee table
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New, Enhanced 470DA Layout
470 Sundancer
Full Beam, Midship StateroomStandard queen size berthFull En-suite head withshower enclosureOptional split bunk design
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Original 470DA Layout
New, Enhanced 470DA Layout
470 Sundancer – Original vs New
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New, Enhanced 470DA Layout
470 Sundancer
Sunroom EnclosureSkyFlow atrium design eliminates cabin entry doorSingle large sunroofClimate controlled helmInterior grade materials in sunroomOpposing sofas
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New, Enhanced 470DA Layout
470 Sundancer
Triple pane entry door for maximum opening and unityEliminates CanvasSingle elevation change for easy transitionContinuous seating from Starboard sofa to L shaped cockpit seating
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New, Enhanced 470DA Layout
470 Sundancer
Retractable sunshadeOptional cockpit table
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470 Sundancer - Performance Estimates
• Validation in process. Numbers shown are estimates and subject to change• Projections based on prototype specifications / options• Performance projections include effect of bottom paint
Performance Metrics1
Current 470DA New 470DATest Results Projected Performance
T-Zeus QSB 480 T-Zeus QSB 480
Installed Horsepower 2 x 459hp 2 x 459hpPropulsion System Zeus Zeus
Dry Weight1 (lbs.) 32,675 33,700Top Speed (mph) 37.7 36.5 - 37.5
Cruise Speed (mph) 31.85 30 - 31
Draft, Max / Dry (in) 48” 48”
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• Socialized Sundancer– Expansive sunroom with huge sunroof
and opposing seating– Continuous flow between sunroom and
cockpit (triple pane door)– A retractable cockpit Sureshade provides
a flexible shade solution
• Dynamic Exterior Styling– Extended hullside windows– Exterior jewelry (i.e. stainless vents)
470 Sundancer – Key Selling Points
• Increased “liveability”– SkyFlow atrium design brings light & air
deep into the boat– Full beam second stateroom with a
private head– Richer materials and finishes throughout
both staterooms
• Superior Performance– V-Drive (with joystick control) or Zeus– Exceptional ergonomics at the helm
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470 Sundancer
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470DA vs. the competition
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Model Name LOA BeamFuel (gal)
Water (gal)
Waste(gal)
# Strms
# Heads Sunroom Propulsion
Sea Ray 470DA (New) 47’3” 14’ 350 100 42 2 2 Std V-Drive & Zeus
Sea Ray 470DA (Current) 47’3” 14’ 350 100 42 2 2 N/A Zeus
Sea Ray 450DA 45’5” 13’2” 300 70 42 1 1 N/A Zeus
Cruisers 45 Cantius 45’ 14’6” 362 100 48 2 2 Std IPS
Cruisers 48 Cantius 48’ 6” 14’6” 350 80 50 2 2 Std IPS
Regal 46 Sport Coupe 46’ 14’ 328 101 48 2 1 Opt IPS
Formula 45 Yacht 45’ 13’11” 350 100 75 2 2 N/A IPS
Princess V48 49’11” 13’6” 350 96 N/A 2 2 Both IPS
Beneteau Gran Turismo 49 51’2” 14’1” 344 170 N/A 2/3 2 Std IPS
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470 Sundancer vs. Regal 46 Sport Coupe
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470 Sundancer vs. Regal 46 Sport Coupe
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470 Sundancer vs. Regal 46 Sport Coupe
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470 Sundancer vs. Regal 46 Sport Coupe
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470 Sundancer vs. Regal 46 Sport Coupe
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470 Sundancer vs. Regal 46 Sport Coupe
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470 Sundancer vs. Regal 46 Sport Coupe
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470 Sundancer vs. Regal 46 Sport Coupe
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470 Sundancer vs. Regal 46 Sport Coupe
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470 Sundancer vs. Regal 46 Sport Coupe
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470 Sundancer vs. Regal 46 Sport Coupe
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Model Name LOA BeamFuel (gal)
Water (gal)
Waste(gal)
# Strms
# Heads Sunroom Propulsion
Sea Ray 470DA (New) 47’3” 14’ 350 100 42 2 2 Std Zeus
Regal 46 Sport Coupe 46’ 14’ 328 101 48 2 1 Opt IPS
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470 Sundancer vs. Cruisers 45 Cantius
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470 Sundancer vs. Cruisers 45 Cantius
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470 Sundancer vs. Cruisers 45 Cantius
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The 470DA helm layout provides proper ergonomics while seated or standingOn the 45 Cantius, the position of the throttles and joystick are a far reach forward from a seated position
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470 Sundancer vs. Cruisers 45 Cantius
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470 Sundancer - Performance Estimates
The 470DA with base Zeus engines hits 37.7 mph top speedBased on Boattest.com, the Cantius with base IPS 500 only hits top end speed of 31.7 mph. To get similar performance as the SR 470DA (37 mph), the option up to IPS 600 (retail upcharge of $46k) must be selected
Performance Metrics1
Current 470DA New 470DATest Results Projected Performance
T-Zeus QSB 480 T-Zeus QSB 480
Installed Horsepower 2 x 459hp 2 x 459hpPropulsion System Zeus Zeus
Dry Weight1 (lbs.) 32,675 33,700Top Speed (mph) 37.7 36.5 - 37.5
Cruise Speed (mph) 31.85 30 - 31
Draft, Max / Dry (in) 48” 48”
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470 Sundancer vs. Tiara 44 Coupe
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470 DA VS 44 Coupe Specs
Sea Ray 470• Sleeps 6 People • Overall Length 47’ 3” / 14.40 m• Beam 14’ 0” / 4.27 m• Dry Weight 34,300 lbs. / 15,558 kg• Water capacity 100 gallons• Fuel Capacity: 350 gallons
Tiara 44 Coupe
• Sleeps 4 people• Overall length 45’6”• Beam: 15’• Dry Weight 30,000 lbs.• Water capacity: 118 gallons• Fuel capacity: 350 gallons
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Performance
Sea Ray 470 SundancerTop Speed: 37.7 MPH
Cruise speed: 32.3 MPH
Fuel Burn at cruise: 29.7 GPH
Fuel burn at top speed: 41.7 GPH
Plane time: 7.7 Seconds
Tiara 44 CoupeTop Speed: 36.7 MPH
Cruise Speed: 31.7
Fuel Burn at cruise: 40.15 GPH
Fuel Burn at top speed: 44 GPH
Plane time: 11 seconds
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Sea Ray Brand Strength
• The 470 Sundancer is the #1 selling sport yacht in the world 40-49ft- 4 years running
• Sea Ray’s parent company is the largest marine manufacturer in the world; Brunswick, traded on the NYSE under the ticker “BC”
• The company has a $640,000,000 cash position which is leveraged in both sales and customer support.
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Sea Ray 2015 Warranty
Sport Yachts & Yachts 3+10
3 Year Bow to Stern Complete Coverage
5 year Blister Warranty
10 Year Structural Hull Warranty, Transferable to the second retail owner
Zeus Warranty;
Two Year Warranty
This limited warranty provides coverage for 24 months for the base drive warranty.
Extended major components 48 mos internal engine
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Tiara & Volvo Penta Warranty
Tiara Yacht’s limited warranty coverage applies only to: 2 Year bow to stern coverage
5 Year Blister Warranty
5 Year structural Hull Warranty
Volvo IPS warranty
2 year engine and drive warranty
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Enhanced Marketing Campaign
• Far reaching digital placement including banner ads• Targeted email• Targeted Facebook• Sea Ray Living fully detailed feature story• Targeted video ads with over 25,000 views last month!
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Enhanced Marketing Campaign
•Start your own campaign•6000!!! Potential Buyers•Use our resources•marketing.searay.com•galleries.searay.com
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WIFY
$5000
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Great Boat
Intensive Marketing Plan
$5000 Bonus
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WIFT
$50,000
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WIFT
$100,000CAUTION!
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WIFT
$100,000FIRST 5 ONLY
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