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Sean O'Toole, PropertyRadar Presentation - NorCalREIA June 11, 2014
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Sean O’Toole, June 11, 2014
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PropertyRadar CEO Sean O'Toole presented at David Granzella's NorCalREIA on how to DOMINATE YOUR MARKET. Real Estate Investors learned how to research target markets and competitors, create unlimited lists and leads such as free and clear, absentee owner, then how to contact and market those leads, research the deal, and manage that workflow all in PropertyRadar.
Transcript of Sean O'Toole, PropertyRadar Presentation - NorCalREIA June 11, 2014
Sean O’Toole, June 11, 2014
IS NOW
Dominate Your Market
Find OpportunitiesReduce Risk
Increase Productivity.
Tonight’s Agenda1. Market Update for Investors2. Investing 101– Find The Money– Get the Lead– Own Your Market– Qualify the Deal– Manage the Process
Home Sales – April 2014
Y.O.Y Home Sales – April 2013-2014
Median Prices Apr-13 Apr-14 YoY %All 330,000 376,500 14.1%Distressed 240,000 265,000 10.4%Non-Distressed 399,000 411,500 3.1%
What’s really happening with prices?
Median Sale Prices vs. Sales Volume
1.2 Million Homeowners are Underwater
Foreclosures
Cash Sales
Flips
Purchases by LLC or LP
Sales by LLC or LP
Where’s The Money?
Sacramento County
718 Investor Flips$190,691,409 MillionLast 180 Days
Where’s the Money?
Elk Grove
54,329 PropertiesMedian $312,800
Citrus Heights
27,790 PropertiesMedian $244,000
Market Transfers – Past 12 Months
Elk Grove
2,627 Market Transfers4.84% of All Properties
$827,519,537 in Transactions
Citrus Heights
1,165 Market Transfers4.19% of All Properties
$261,142,445 in Transactions
How Many Flips?
Elk Grove
81 SFR/Condo Flips180 Days
Citrus Heights
57 SFR/Condo Flips180 Days
Elk Grove Flips
81 SFR/Condo Flips$24,655,000 MillionLast 180 Days
Citrus Heights Flips
57 SFR/CondoFlips$13,955,500 MillionLast 180 Days
Who’s The Competition
Who’s flipping in Elk Grove?
Who’s Flipping in Citrus Height?
Know Your Market
Elk Grove Absentee Owners
241 SFR/CondoAbsentee Owners
Elk Grove Turnover
Elk Grove Lot Size
Elk Grove Free & Clear
4,974 SFR/CondoFree & Clear Owners
What Have We Learned?
Equity - Underwater
Choose Your Location
Choose Your Property Type
Enter Min. 100% Equity
Get Your Leads - 588 Free & Clear
Narrow Your Search – Absentee Owners
Get Your Leads258 Free & Clear, Absentee Owners
Save Your List – Never Outdated
Contact Your Leads
Direct Mail
Connect on Social Media
Connect on Social Media
Evaluate the Opportunity
Fine Tune Your Comps
Check Title, Transaction History
Add Files, Notes
Share the Load –Teams
Be in Control – Get Email & Text Alerts
All in One Place
Find Your Niche - Millions of Possibilities
• Over 100 Search criteria to get you focused– By Area, Type, Size, Age, Equity, Owner Status,
Lenders, ROI, and much more!
Stick to the basics…
– Find The Money– Get the Lead– Own Your Market– Qualify the Deal– Manage the Process
We’re Here to Help
• Video Tutorials• Webinars• Blog• Forum• FAQs• Glossary• Customer Happiness Team
www.PropertyRadar.com
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