Seamless integration of collaborative creativity techniques into group process modelling

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RUB Seamless integration of collaborative creativity techniques into group process modelling 1 Alexander Nolte, Angela Carell

description

Facing a growing pressure of industrial competition, companies acquire crucial competitive advantage by installing innovative work-processes. Therefore, it is most important to support the development of creative ideas forming innovative processes under modelling. Our hy-pothesis is that under the condition of collaborative mod-elling creative thinking is constrained whereas a modelling thinking style is forced. To overcome this, we present a solution based on a seamless integration and demand-oriented switch of both styles of thinking. We use the STWT method as an example to demonstrate our solution.

Transcript of Seamless integration of collaborative creativity techniques into group process modelling

Page 1: Seamless integration of collaborative creativity techniques into group process modelling

Seamless integration of collaborative creativity techniques into groupprocess modelling

Alexander Nolte, Angela Carell

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Collaborative creativityand process design

• Installing innovative work-processes is a crucial success factor in modern businesses

• Collaborative modelling (esp. STWT) constrains creative thinking as it enforces a modelling thinking style

• A creative thinking style is required for innovative solutions

A demand-oriented switch of both styles of thinking is required

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Participatoryprocess modelling

• Method:– Walkthrough workshops (STWT) involving all

relevant process stakeholders– Simultaneous visualization

Modelling thinking style

• Advantages:– Transparency for all participants– Focused contributions according to the

process

• Problem:– Constrains thinking to known solutions

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Creative idea development

• Method:– Brainstorming in several different styles

Creative thinking style

• Advantages:– Wild ideas– Thinking outside of the box

• Problem:– Far reaching yet unstructured ideas that are

not necessarily useful for the given context

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Our proposition

• The creative process should seamlessly be integrated into the modelling process

• Goal: Breaking the rigid concentration on process-modelling without losing its advantages

• First-hand experience: Integrating brainstorming into a process modelling tool developed by our group

The facilitator can – at any time during the workshops – create brainstorming areas anywhere in the model

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Integration of brainstorming into process modelling

Tested in different participatory process design workshops

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Conclusion

• Compared to similar workshops more alternatives were developed

• More controversial discussion arose• Process model provided context and frame for the

brainstorming resulting in the development of more useful ideas

• Seamless switching between different brainstorming areas empowered flexibility

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Future work

• Further experiments to shed light onto the relationship between process development and creative thinking

• Provide methods and tools to– Support additional creativity techniques– Support the transition from a clustered brainstorming result to a

full scale process model

• Making the switch between thinking styles easier

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Thank you for your kind attention

[email protected]

www.imtm-iaw.rub.de