AUTHENTIC SEAFOODa tasteful insight in to Malaysian seafood culture

LOCATION

RESTORAN MAKANAN LAUT BAGAN (⽠瓜拉雪兰莪-港尾海鲜楼）

Apparently one of the most FAMOUS restaurants in the area

Located near a beautiful Chinese TEMPLE, next to an earthy river side with a killer sunset

The ambiance of the place is to bring people together and to indulge in the essence of

seafood

The target audience is evident, locals, Chinese specifically, but seafood enthusiast as well

astourists

To create a sense of authentic locality, in a rural area, where it would be quite hard to do

so

UNIQUE SEAFOOD RESTAURANT

The unique seafood branch has expanded greatly and now franchised and expanded throughout Malaysia

Each specific location has its own interior decor and touch to it.

The restaurant branches are very large to capacitate a large amount of

costumers.

Because of it’s location in the city, a larger market would go to it other than

the typical Chinese consumer.

Comparative Analysis

Branches competition

customerspricing

size of business

location details

Franchising & expansion

Unique'Seafood'Restaurant'

Bagan Seafood

Restaurant

-  Tight management style

-  More comfortable environment (private rooms with ktv facilities)

-  More choices of seafood (than more 100 type of imported seafood)

-  Loose management style

-  Close to the nature environment

-  Lesser choices of seafood (the business in notwidely expanded)

Competition

InnovationCustomer Service

Understanding Your Core Market

Education

In economics, competition is the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing

mix: price, product, distribution, and promotion.

Strategy

promotionsadvertising

reasonable prices

customer rewards customer service

A plan of action designed to achieve a long-term or overall aim.

What have we learned?

What does owning a business mean?

How important are the initial stages before opening a business?

What can we take away from this project?

REFERENCESAnderson, J., & Martínez-Garmendia, J. (2003). The international seafood trade. Boca Raton [Fla.]: CRC Press.

Cheong, S. (2012, July 19). The sauce of pride. The Star, p. 20.

Dacho, H., Galid, R., & Wong, A. (2009). MARKETING AND EXPORT OF MARINE-BASED FOOD PRODUCTS (1st ed., p. 1). Sabah: Department of Fisheries, Sabah. Retrieved from: http://www.fishdept.sabah.gov.my/sites/default/files/uploads/file-upload/69/marketing-and-export-marine-based-food-products.pdf

Granata, L., Flick, G., & Martin, R. (2012). The seafood industry. Chichester: Wiley-Blackwell.

Lee, C. (2014, November 23). Personal interview.

Low, C. (2013, January 9). Unique Seafood serves fresh seafood dishes. The Star, p. 96.

Ng, C. (2014, November 22). Personal interview.