SDL Campaign Management & Rich Media
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SDL Proprietary and Confidential SDL Proprietary and Confidential Convert Video Views into Sales Leads Building Rich Media Experiences with SDL Media Manager Wouter Maagdenberg founder & product manager SDL Media Manager
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Transcript of SDL Campaign Management & Rich Media
SDL Proprietary and ConfidentialSDL Proprietary and Confidential
Convert Video Views into Sales LeadsBuilding Rich Media Experiences with SDL Media Manager
Wouter Maagdenbergfounder & product manager SDL Media Manager
1. Who we areAbout SDL, our vision and what we do
2. SDL Media ManagerMedia Asset Manager, how to become successful with media & cases
3. How it worksAbout Assets, Programs, Playlists and time based Custom Events
4. Rich Media in ActionMulti-channel campaigns, targeting & the customer journey
5. Let’s get ViralHow to enable sharing, know what’s going on, and manage?
Agenda
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SDL believes everyone should be able to engage with the information they require in the way they want
SDL’s Vision
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• We enable global businesses to engage with their customers• In the language, the media and at the moment they choose
• We help businesses manage their brands and drive global revenues • Providing enterprise-ready innovative solutions for managing the end-to-end
customer experience
Our Mission
Key Trends Impacting Global Business
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Global Customer Experience Management
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SDL GIM Platform
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SDL Media Manager
•Digital Asset ManagementSupports the Creation of Initial Assets
The term “Digital Asset Management" (DAM) refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files. DAM finds its roots in the print industry.
• Media Asset Management Supports the multi-channel Usage of Assets
The term “Media Asset Management" (MAM) is a sub-category of "DAM“, focusing on publication and distribution of audio, video and other media content in the digital era. SDL Media Manager considers itself to be a MAM-system.
The Media Asset Lifecycle
6-Step Model
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1. Manage
2. Localize
3. Distribute
4. Socialize
5. Enrich
6. Optimize
1. MANAGECentralize media assets, manage metadata and cross-media transcode them to make them available across your channels.
6 Steps to Success: What can SDL Media Manager do for you?
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2. LOCALIZE Add content translation: subtitles & dubbing. One video asset for all your languages.
3. DISTRIBUTECross media distribution management; Web, Mobile, Social Media, Digital Signage.
4. SOCIALIZEUse your system to spread & manage your media and message across social media. embeds, tell-a-friend, rate content
6 Steps to Success: What can SDL Media Manager do for you?
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6. OPTIMIZEStudy the conversion statistics and act on the reports. Making the customer journey an optimum rich-media experience.
5. ENRICH‘Convert viewers into buyers’. Add in-screen apps on top of the content to collect contact information, direct the audience to your website, run promotions, etc.
“Using SDL Media Manager gives us the interaction with our customers and prospects in an innovative way that leads to measurable leads for our sales”.
MitsubishiFrom video to sales leads
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MitsubishiMitsubishi Motors Europe have a strong foothold on the European car market. Due to a global decrease in car sales and decrease in marketing budget they needed to be more creative and innovative in their marketing.
ChallengesDifferentiate the message per consumer group
Turn video campaigns into a contact- & salestool
Track leads at corporate, national and dealer level
Save on marketing spending
Results MitsubishiPan European roll-out of 3-in-1 VMS
60% savings on multilingual video costs
Increasing leads & test drive requests
Company wide statistics & conversion rates“Using SDL Media Manager gives us the interaction with our customers in an innovative way that leads to measurable leads for our sales.”
• In December 2011 KLM launched the KLM.com ‘’Experience’’ platform
• An innovative online platform to engage visitors through using video, image and audio
• Offer customers a “Journey of Inspiration“ of the products and services that KLM has to offer.
• Each part of the interactive platform can also directly through social media and shared with friends.
KLM.com EXPERIENCE Platform
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• Using technologies such as HTML5
• Easily expand the use of videos and interactive elements
• Translated into 18 languages and made suitable for different browsers & devices.
• Consumers always get the same inspiring experience independent of location, language or device
KLM Highlights
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How it works
How it works
•Reusing Assets – Compile ‘Assets’ to ‘Publication(s)’.– ‘Publication(s)’ are sets of Assets– ‘Publication(s)’ are called ‘Programs’, ‘Playlists’ and ‘Scheduled Playlists (EPGs)’.– ‘Assets’ exist in source- & target files. Target files are based on ‘Media profiles’– ‘Media profiles’ are compliant with browsers, plug-ins and devices.– SDL Media Manager detects what ‘target file’ to use on what screen/device etc.
Media Asset Management: From Assets to Programs & Playlists
•Using Video as your Communications Canvas1. Outlet: See it as your ‘Photo frame’, which you publish on a website, on a
phone or on a screen.2. Content: Manage the content shown in the ‘photo frame’ from a distance and
dynamically.3. Applications: Run In-screen and player apps on top of your content, even time
code related.
Convert views into leads…
Custom Events: Time based In-screen & Player Applications
Rich Media in Action
Multi-Channel Communication
Video with Call-to-Action Targeted banners
& recommendations
Likes & Shares
Direct Mail
Coupons & vouchers Point of Sale
SMS Personalized Landing pages
Rich Mediai.e. video
Social
Media
Big Data
Geographic & Demographic data
CRM,POS,Loyalty
Web & Email
Direct Mail
ERP data,
Call Centre
Email opened / viewedLink clickedVideo started playingVideo watched for 26 secondsButton in video clicked
Form registration sendCustomer nameCustomer SOCIO & GEO infoCustomer email address
Used coupon code on websiteTwitter handleFollower of our Twitter feed
Facebook handleLikes our FacebookComments on FB campaignPreference also mobile/SMSPersonalization preferencesProduct recommendations
Response Data
Big Data & The Customer Journey
Multimediavideo data
Social
Media
Geographic & Demographic data
CRM dataWeb & Email
analytics data
ERP data
Social
Media
Product 1 Product 2 Product 3
The Customer Journey
Social
Media Social
Media
Product 1 Product 2 Product 3
Assess
Prefer
Commit
The Customer Journey & Persona based Communications
Social
Media
Assess
Prefer
Commit
Socia
l MediaProduct 1 Product 2 Product 3
Persona Based Communications with Rich Media
Assess
Socia
l MediaProduct 1 Product 2 Product 3
Product 3a Product 3b
Personalized Multi-Channel Communications
Assess
Socia
l MediaOffer 1 Offer 2 Product 3 Product 3a Product 3b
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Let’s get Viral
SOCIALIZE & ENGAGE: Send-to-Friend, Posts & Likes
Building Bridges across Borders
DIGITAL SIGNAGE
SOCIAL MEDIA
MOBILE
.tv.com
SOCIALIZE & CONVERT: Time based Custom Events
DIGITAL SIGNAGE SOCIAL MEDIAMOBILE
SOCIAL MEDIA PLAYER
IN-SCREEN APPS
Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks,
images and logos are the property of their respective owners.
This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or
distributed except as authorised by SDL.
