#IDSD@MariSmith @DennisYu

#IDSD@MariSmith @DennisYu Jacob Sapochnick

#IDSD@MariSmith @DennisYu

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#IDSD@MariSmith @DennisYu

ENGAGEMENT RATE

FANS

TIM

E D

ECAY

FANS x ENGAGEMENT RATE x TIME DECAY = BRAND POWER

#IDSD@MariSmith @DennisYu

#IDSD@MariSmith @DennisYu

#IDSD@MariSmith @DennisYu Ted Rubin & Sashi Bellamkonda

#IDSD@MariSmith @DennisYu Heather Dopson

#IDSD@MariSmith @DennisYu

#IDSD@MariSmith @DennisYu

#IDSD@MariSmith @DennisYu

#IDSD@MariSmith @DennisYu

#IDSD@MariSmith @DennisYu

#IDSD@MariSmith @DennisYu

#IDSD@MariSmith @DennisYu

#IDSD@MariSmith @DennisYu Keith Wilcox

#IDSD@MariSmith @DennisYu

#IDSD@MariSmith @DennisYu

- Put in more time- Spend more money- Be ignorant

The Solutions

#IDSD@MariSmith @DennisYu

#IDSD@MariSmith @DennisYu Circle’s of Influence

#IDSD@MariSmith @DennisYu

#IDSD@MariSmith @DennisYu

#IDSD@MariSmith @DennisYu

#IDSD@MariSmith @DennisYu Everyone has a different journey

#IDSD@MariSmith @DennisYu

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#IDSD@MariSmith @DennisYu

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#IDSD@MariSmith @DennisYu Aarun Rumbaugh - UNTERN

#IDSD@MariSmith @DennisYu For the Data Geeks

• Graph Search•Hacking Ads Manager•Personalization Process•Audit and Proposal Process•Internal training Materials

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