Scrum Day UA 2017 - re-vers-ify

by Gunther VerheyenScrum. Connector, writer, speaker, humaniser.

re.vers.ifyre.imagining your organisation

Scrum Day UA11 March 2017Kiev, Ukraine

2Gunther Verheyen – Ullizee-Inc, 2017 - @Ullizee

Are you using Scrum? 1’

YESNoYes, but

“The future state of Scrum will no longer be called ‘Scrum’. What we now call Scrum will have become the norm, and

organizations have re-invented themselves around it.”

Source: Gunther Verheyen, “Scrum – A Pocket Guide (A Smart Travel Companion)”, 2013

https://guntherverheyen.com/2016/11/14/a-simple-framework-for-complex-product-delivery-in-100-pages/


Do you remember WHY your organisation started with Scrum?

Starting with why? 2’


„ agile (adjective) /ˈæʤəl/

1. Quick and well-coordinated in movement; Nimble, able to act quickly yet gracefully; Lively, able to think and understand quickly.

2. The mindset expressed through the values and principles of the Agile Manifesto.

Some ‘just’ want to be Agile


• Agility is an organizational state of constant flux, evolution, innovation, adaptation and re-invention.

• Agility reflects an enterprise’s capability to continuously adapt, to explore and change direction, to take advantage of opportunities; to be quick and nimble.

Agility is why most organisations need Scrum

React Explore (options) Lead

(Gunther Verheyen, Agility, actually, 2016)

https://guntherverheyen.com/2016/12/05/agility-actually/


Agility through Scrum

The Customer’s Experience


If Scrum itself is so difficult, in order to transform, will scaling do the job, or

shall we un-grow a bit first?

Simple, not easy


A brief history of organisational design (the growth trap)

Skills

Leadership

Governance

Functions

Business IT

Executives

Skills

Leadership


The result? The “Big Bang” syndrome.

THE MEDUSA EFFECT

Do NOT touch that system!


What’s your organisation’s plan to survive the future? 2’

Big Fat Emperor

A 1000 Paper Cuts

Some Emperor’s Breakfast

The Snake Within

We used to be organised for results.

We then re-organised for functions.

There is a way forward.


„ reversify (verb) /(ˈ)rē+ˈvər-sə-ˌfī/

1. To formulate anew in verse; To turn (a text) into verse again; To rework (a piece of verse) into a different form.2. To re-emerge an organisation drawing on

people’s imagination.

To re.vers.ify is a verb


An act of• Simplicity• Rhythm• Focus

For companies wanting to:• Converge all things ‘Agile’• Uplift their Scrum• Emerge, grow, and un-grow

structures• Innovate (again)

What if you would act for the positive?

re.vers.ifyre.imagining your organisation

(by growing a Scrum Studio)

Re.imagining your Scrum to

re.vers.ify your organisation


Product=

one software system,

service or application

Common challenges with Scrum

ProductOwner

1

23

4


• Select a meaningful initiative (project/product/service)

• For the selected initiative:– Use Product Backlog as your plan– Reset your accountabilities:

• Product Owner• Scrum Master• Development Team(s)

– Facilitate with tools, infrastructure and a (team) space

• Create release candidates every 1-4 weeks– Through a controlled and automated deployment pipeline

Re.imagine your Scrum


Product=

a software system,

service or application

Growing Scrum (1): add products

1.Products


Product=

A consumer product or

service

Growing (2): expand ‘product’

1.Products

2. Disciplines


1. Product Management and product delivery are organized separately but connected through the Product Owner.

Delivering products with Scrum

Product

Sales

Marketing

Delivery

Strategy

Financials

…

Scrum

Owner


2. Product Management and product delivery are integrated in a Product hub. Product Owner is the product-CEO.

Re.imagining Scrum

Product

Sales

Marketing

Delivery

Strategy

Financials

…

Owner

Scrum


Product Owners

synchronize priorities.

Investment decisions are

taken empirically.

Aligning ProductsVa

lue

/ Bud

get

Deliv

ered

/ Fo

reca

sted


Think nervous system

Product Hubs

(distribution of)

Leadership

Purpose


The common approach

• Overtime• Low quality• More resources• Harder deadlines• The interventionist manager• More plans• Rush, not reflect

• Committed, focused, engaged people

• Increased team effectiveness through collaboration, autonomy & self-organization

• Skills, practices & standards• Infrastructure, tooling &

automation• Removal of Impediments• Elimination of low value

Managing to make it happen

The unusual suspects


Adding a feedback loop for empirical management

Measure

Facilitate• Skills, Knowledge,

Understanding Product managers Managers Developers

• Practices, Tools, Standards

‘Scrum’

‘Agility’


Value

InnovationAdaptability

Managing for Agility

Key Agility Areas

Release CadenceRelease Stabilization

(‘Done-ness’)Lead/Cycle Time

Dead Code IndexFeature Usage IndexFeature Turnover RateProduct Turnover Rate

Financial ReturnsEmployee EngagementCustomer Satisfaction

SAMPLE

SAMPLE

SAMPLE


Predictive Management

• Long-term detailed plans• Assign and control work• Maximize capacity• Keep all on schedule• Meeting and report driven• Step in to fix all problems• Provide external motivators

($, career)

• Purpose, goals, vision• Foster the environment• Remove Impediments• Attend Sprint Reviews• Share incremental feedback• Manage for value• Autonomy, mastery,

purpose

Shifts happen

Empirical Management

Agility…• can’t be planned• can’t be dictated• has no end-state• can’t be copied

Grow your own model.Source: Gunther Verheyen, “Scrum – A Pocket Guide (A Smart Travel Companion)”, 2013

https://guntherverheyen.com/2016/11/14/a-simple-framework-for-complex-product-delivery-in-100-pages/


About

Gunther VerheyenIndependent Scrum Caretaker• eXtreme Programming and Scrum since 2003• Professional Scrum Trainer• Shepherded Professional Scrum at Scrum.org• Co-created Agility Path, Nexus and Scaled

Professional Scrum framework at Scrum.org• Author of “Scrum – A Pocket Guide” (“Scrum

Wegwijzer”, “Scrum Taschenbuch”)Mail [email protected]

Twitter @UllizeeBlog http://guntherverheyen.com

mailto:[email protected]

http://twitter.com/

http://guntherverheyen.com/

Scrum Day UA 2017 - re-vers-ify

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