Setting the Curve

Safe Corner Riding Lights

Current ProblemDecreased visibility when driving at night

Measures taken by automotive industry

Lexus, Audi, BMW, & Opel

1.Stock Lights2.Brighter Lights3.Adaptive Front Lighting

12

3

Illuminated Area

Meet the Team

Toby Lloyd Engineer

Zach McKibbin Engineer

Advisors

Billie Fritz Engineer

Luke Richter

Business

Joseph Mello

Jonathan York

Motorcycle Problem

“Approximately 60% of motorcycle fatalities occur at night.” -National Highway Traffic Safety Association

“I have to be very careful because I can’t see around corners at night.”

-Mike Crawley, Motorcycle Enthusiast

Current Methods Taken by Motorcyclists

Take it slower around corners

Follow a car for added illumination

Existing Ideas and Innovations

Rotates one light

Honda Honda

Radar

Turns with handlebar Sectioned Reflector

Koito Seisakusho Co. Kawasaki

Motorcycle Application

1. Helmet Marker

2. Tracking Camera

3. Processor

4. Guidable Light

4

1

3

2

4

1992

1994

1996

1998

2000

2002

2004

2006

2008

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Motorcycle Sales US

Marketing Approach

Currently Operating in US New Rider Demographics Specific Bikes

◦ Cruiser Bikes◦ Touring Bikes◦ Adventure Bikes

Honda Gold Wing

Touring Bike sales increased 15% in 2007

Major Milestones

Provisional Patent

Functioning Prototype

Trial Test Run

Questions

Minimize Hazardous Night Riding Adjust your speed to

the range of your headlights.

Keep your eyes moving.

Protect your eyes from glare.

Keep windshields and headlight lenses clean.

Use your lights wisely.

90% of a driver's reaction depends on vision.

Products that Promote Rider Safety 2010 Gold Wing

Metallic Black$22,899.00

Add airbag $5,000.00

Add ABS$3,700.00

Headlight Modulator $69.95

Deer Avoidance System$66.80

Turn Signal Cancellation$97.75

Tire PressureMonitoring System$245.95

Competition Brighter Light Additional Auxiliary Light

Headlight Bulb $64.49 Additional Auxiliary Light $1,229.95

Legal Requirements

Photometric requirements◦ Must not blind other drivers◦ Must project certain illuminations for various speeds

Auxiliary Lights◦ Maximum of 2

SAE DOT Certification◦ Automotive Manufacturers Equipment Compliance

Agency◦ $350.00 and $100.00 for each additional model

Factors to Consider Safety

Legality

Reliability

Weather

Installation

Interference

System Overview Three part electro-mechanical system

Helmet Marker

•Reflects infrared light to camera

•Attached to front of rider’s helmet

Camera

•Detects infrared light reflected by helmet marker

•Sends image to microcontroller

Microprocessor

•Translates image from camera into servo position signal

Moveable Lights

•Servos move lights to position indicated by microcontroller

1 32 4

Worldwide Motorcycle Demand to Increase Through 2013

Demand will grow 8% per year for next 5 years

Fastest growth in Africa, Middle East, and Asia

Underserved markets in Nigeria, Philippians, Vietnam

MOTORCYCLES IN USE WORLDWIDE

Source: The Freedonia Group Inc.

Implementation

Smaller Scale Trial Runs◦ Feedback and Suggestions◦ Redefine Product

Custom Shop Trial Runs◦ Feedback and Suggestions◦ Redefine Product

Licensing Agreement◦ Target Price Point $1,000

Awareness

Interest

Evaluation

Commitment

Referral

Patents

Kawasaki ◦ Sensors determine dynamic properties of the bike

Honda◦ Similar to Kawasaki but changes reflector

geometry

Sensors to determine bank angles◦ Rotate headlight to maintain leveled illumination