Our documentary will be broadcast on radio stations such as Capital FM and Real Radio. These were chosen as they are popular radio stations with listeners that suit our age range. Although we chose not to use radio stations such as Radio 1, as this is owned by the BBC (Which is a rival broadcasting station to Channel 4 - which is the channel our documentary will be broadcast onto), and so it would not be suitable to advertise on.

We will broadcast our advert during the morning rush hour (6:00-10:00), as it relates to the theme of breakfast, and also, because it is ‘rush hour’, there will be a variety of many listeners. Our target audience would also varied from parents to children and to senior citizens. For example, a parent could be dropping off their kids to schools, therefore the parent and the children would be exposed to our documentary.

Broadcast Channel

“Breakfast. One of the stapes of Britain, but what makes it so special?

*2 Vox pops of people saying their favourite type of breakfast*

“We’re on a quest to find out why people love breakfast and why it’s so important for our diet.”

*2 Vox pops of people saying their favourite type of breakfast*

“The wonders of breakfast. Set the alarm. Friday 14th February 8pm only on 4…Rise and shine”