SCOUTS CANADA - CLEAR ACROSS CANADA

CLIMATE CHANGE CHALLENGE

CARBON CO-PILOTJordan McDade

IDLE-FREE GuyHockey DadRon Zima

National CLEAN AIR Partner

SCOUTS GET TWO LOGO SPOTS


ü Scouts gets live mentions and THANK YOUS at all events ü Scouts gets two spots on IDLE FREE Pace Car ü Scouts gets to position IDLE FREE App ‘presented by Scouts Canada’

ü Scouts gets exposure with our partners CLEAR ACROSS CANADA ü Scouts likely to get free media (see latest news attached)


SCOUTS CANADA PROVIDES National endorsement (TBD) -Joint media release -Joint photo op Promotion / communication of DRIVE / APP CLEAR ACROSS CANADA fit with CLIMATE CHANGE CHALLENGE


Climate Change Challege

Andrew Zima

& Friends

IDLE-FREE DRIVE TO CLEAR THE AIR

ON IDLE-MYTHS.

ü Canadians save $Millions fuel / emissions

ü Reduce greenhouse gas ü  Improve air quality

Vancouver May 1, to Halifax June 4,

NATIONAL CLEAN AIR DAY

GETS MENTIONS AT PUBLIC EVENTS

CLEAR ACROSS CANADA.

LOTS OF FUN, LOTS OF MEDIA!

INSPIRES IDLE-FREE TROOPS / TOWNS.

THOUSANDS OF DRIVERS CAN SEE REAL SAVINGS ADDING UP.

SCOUTS APPLY MATH, CO2 EMISSIONS (SCIENCE), HEALTH IMPACTS.

TROOPS/FAMILIES COMPETE TO SEE WHO CAN SAVE THE MOST. FOR OUR KIDS.

Get IDLE FREE App FREE May 1st IDLEFREE.org

See HERALD WHEELS feature!

See GLOBAL TV!

See AUTO & TRUCKING ATLANTIC!

Media Buzz BUILDING.

SOCIAL NETWORK NATIONAL TARGETS

ü CHANNELS: Facebook, Twitter, Instagram ü 50,000 to 100,000 fans via IDLE-FREE Mobile App ü 12 Flash Mobs and B-events = 5,000 participants ü 5,000 pieces of kids artwork, ‘WHY I LIKE CLEAN AIR.” ü Facebook: 50,000 LIKES = $10Million FUEL, 12,500 to 25,000 tons CO2 ü Twitter: 10,000 followers, 10,000 tweets, 10,000 re-tweets ü Instagram: 5,000 followers, 10,000 likes

We’ll be seen in SCHOOLS CLEAR ACROSS CANADA.

WHERE’S IDLE FREE Guy? May 1st IDLEFREE.org

Our kids will LIKE this! TRACK our IDLE FREE Pace Car and SAVINGS

as we head for YOUR town.

COOL! LIVE Google Map.

GET INVOLVED. LET’S CLEAR THE AIR. BOOK YOUR FREE VISIT (DETAILS AHEAD).

HOST A TOWN / OR SCHOOL VISIT, TIME IS LIMITED. Have students draw ‘WHY I LOVE CLEAN AIR.’ We’ll share artwork CLEAR ACROSS CANADA, inspiring Canadians coast-to-coast. Go to IDLEFREE.org May 1, get the IDLE-FREE App. FREE! Start tracking your own IDLE-FREE savings with friends on Facebook.

HOST A VISIT. (60 minutes). School. Daycare. Community Centre.

EVENT TIMELINE:

•  IDLE-FREE Pace Car arrives. •  IDLE-FREE Guy stories: ’Canadian IDLER to IDLE-FREE Guy’,

‘how we discovered Rachel (poster girl) in 2007.’ •  Assemble for ‘mini flash-mob’, FUN photos, video clip

(photo releases by schools required) posted to IDLEFREE.org. •  Wrap up, thank you. Celebrate kids artwork if complete.

00:00 00:05

00:15

00:45

LET US TAKE YOUR PIC. SUBMIT KIDS ARTWORK.

PHOTOS / KIDS ARTWORK

WILL INSPIRE MOMS & DADS EVERYWHERE.

IDLE-myths Canadians can SAVE 3 $BILLION annually. When we’re parked.

1. IDLING is good 2. RE-starts are bad

3. Need long warm-ups

Jordan McDade VIDEO 22 yr old Dartmouth, N.S.

Dalhousie Engineering Grad

"Our kids are depending on us to take care of their future.

Doing this one SIMPLE thing

can add up to so much.”

IDLE-FREE GUY Creator, Canada’s Leading

IDLE-FREE Campaign

Ron Zima

Canada’s Leading IDLE-FREE Campaign.

It began at an elementary school in 2006.

The Children’s Clean Air Network and ‘IDLE-FREE for our kids’.

Loved by moms, kids, schools, doctors, media, car guys and bus guys.

Our IDLE-FREE Bus carried the men’s hockey teams 2010 Vancouver Olympics. See the leading Slideshare

We discovered Rachel, our poster girl in 2007 at one

of our IDLE-FREE schools.

She was five. SEE ‘Rachel’s Story’

Mission To reduce greenhouse gas and improve air quality by reducing vehicle emissions.

Vision Excess vehicle emissions will become as socially unacceptable as second hand smoke.

Purpose To empower kids to transform driver behavior. Kids need a voice on climate change and poor air quality.

Strategy To partner with business, schools and media to inspire through simple and consistent messaging.

Together, we’ll engage, inspire, and empower change in a positive manner.

We can save $MILLIONS in IDLE-time CLEAR ACROSS CANADA

‘IDLE-FREE for our kids’ when we’re parked.

TAKE REAL ACTION

CLIMATE CHANGE:

Dec. 2013

Kiribati

See the article

Children’s asthma:

400% increase in 25 years.

‘It’s an epidemic.’

Cinncinnati Children’s interview

GET IDLE FREE Pace Car at your location on our MAP. TIMES ARE LIMITED.

Kristina Shannon [email protected] 902-440-6560

OUR IDLE-FREE DRIVE BEGINS MAY 1st!

IDLEFREE.org

SCOUTS CANADA - CLEAR ACROSS CANADA

Environment

Transcript of SCOUTS CANADA - CLEAR ACROSS CANADA