Scouting the Census#scoutingthecensus

(Service Project for CAC Units/Members)

Who can help? All CAC scouting units/members

What is “Scouting the Census”?A service project where the CAC scouting community can help boost the census participation rates in the Greater Austin Area

When is the service project?July 31st through August 14th

Where can we participate?In your communities and especially virtually through posting to social media

How to participate?Creatively spread the word of the census through signage locally, word of mouth, social groups, and especially through social media platforms (i.e. Tik Tok, Youtube, Instagram, Facebook) using #scoutingthecensus

Why?- Following the scout oath & law of helping others, “Scouting the Census” allows CAC to have an impact in local communities - A service project for all ages in scouting that abides by current social distancing rules- To help those in disadvantaged communities and those who are unaware of the Census be counted

Scouting the Census#scoutingthecensus

(Service Project for CAC Units/Members)

Participation Instructions1. Find ways to promote people to complete the census (especially virtually),

creativity is welcomed

2. Track how much time & how many posts you do using #scoutingthecensus

3. Share your posts and like, comment, and share others’ posts

4. Spread the word in you communities

5. Send your total service hours to your commissioner by August 14th, 2020

On August 14th, commissioners will tally up the total service hours by unit/district/council and the Census

Bureau will let us know the impact we made

Self-Response Rates in 15 Counties in Central Texas and What Can you

Do to Boost Self-Response Rates

GOAL• 12 Districts to help boost the 2020 Census Self-

Response Rates in 15 Counties throughout Central Texas by August_, 2020?

Map Color State County 2010 Response

Internet SSR_June25 Distance from 2010

SSR_July3

31-40 Texas Mason 47% 12% 37% -10%

41-50 Texas Blanco 51% 36% 45% -6%

41-50 Texas DeWitt 58% 25% 50% -8%

41-50 Texas Fayette 57% 27% 50% -7%

41-50 Texas Gonzales 54% 19% 43% -12%

41-50 Texas Lee 55% 28% 50% -5%

41-50 Texas Llano 49% 26% 43% -6%

51-56 Texas Bastrop 62% 42% 52% -10%

51-56 Texas Burnet 57% 43% 54% -2%

51-56 Texas Caldwell 63% 40% 51% -11%

51-56 Texas Gillespie 60% 41% 55% -5%

51-56 Texas Hays 68% 51% 55% -13%

51-56 Texas Lavaca 57% 26% 52% -5%

57-62 Texas Travis 66% 56% 60% -6%

63-68 Texas Williamson 70% 61% 65% -4%

2020 Self-Response Rates per County (6/25) - Tracking Sheet

2020 Participation Methods

2020 Census invitation packets with a census questionnaire were delivered to each housing unit (at their door or in the mail). You can self-respond online, by phone, by mail using the census ID provided in your packet.

Possible Strategies/Tools• Social media outreach and in-

person outreach (if safe)• Local trusted voices such as faith

leaders, parenting network, teachers, business owners, etc.

• In rural areas with low internet connection use:o Poster with census messageo Call/text/tag 10 people -chaino Census Car Paradeo Yard signso Hand out flyers at grocery

stores, food banks etc.• In urban areas use

o Social media, TikTok videoo All the above + imagination

2020 Participation Barriers Motivators Strategies

Barriers

• Hard-to-reach• Low internet

connectivity• Fear or lack of trust in

government• Knowledge about the

impact of the census on the community

• Never heard of it

Motivators

• Public access to services they can relate to such as o Fire stationso Roadso School lunch for the kidso Access to Medicaido Housing Assistanceo Public libraryo Jobso Representation

Travis County (June 25)

The shaded orange on the map show the census tracts with the low to lowest self-response rates.

• Profile of the hard-to-count population:o College studentso Hispanic and Black communitieso Immigrantso Children under 5o Low income communities

• Possible activities:• TikTok Campaign • Car parade• Call/text/tag 10 people chain

Population data: American Community Survey 5-Year Estimate https://data.census.gov/

Williamson County (June 25)

• The shaded orange on the map show the census tracts with the low to lowest self-response rates.

• Possible activities:

• Media promotion

• Car parade

• Call/text/tag 10 people chain

Bastrop (June 25)

• The shaded orange on the map show the census tracts with the low to lowest self-response rates.

• Possible activities:

• Tik Tok Campaign

• Car parade

• Call/text/tag 10 people chain

86,976

Blanco (June 25)

• The shaded orange on the map show the census tracts with the low to lowest self-response rates.

• Possible activities:

• Car parade

• Call/text/tag 10 people chain

11,279

Burnet (June 25)

• The shaded orange on the map show the census tracts with the low to lowest self-response rates.

• Possible activities?:

• Car parade

• Call/text/tag 10 people chain

45,750

Caldwell County (June 25)

• The shaded orange on the map show the census tracts with the low to lowest self-response rates.

• Possible activities:

• Car parade

• Call/text/tag 10 people chain

41,401

Dewitt County (June 25)

• The shaded orange on the map show the census tracts with the low to lowest self-response rates.

• Possible activities:

• Car parade

• Call/text/tag 10 people chain

20,435

Fayette County (June 25)

• The shaded orange on the map show the census tracts with the low to lowest self-response rates.

• Profile of the hard-to-count population:

• Possible activities:

• Car parade

• Call/text/tag 10 people chain

25,066

Gillepsie County (June 25)

• The shaded orange on the map show the census tracts with the low to lowest self-response rates.

• Possible activities:

• Car parade

• Call/text/tag 10 people chain

26,208

Gonzales County (June 25)

• The shaded orange on the map show the census tracts with the low to lowest self-response rates.

• Profile of the hard-to-count population:

• Possible activities:

• Car parade

• Call/text/tag 10 people chain

20,667

Hays County (June 25)

• The shaded orange on the map show the census tracts with the low to lowest self-response rates.

• Possible activities:

• Car parade

• Call/text/tag 10 people chain

204,150

Lavaca County (June 25)

• The shaded orange on the map show the census tracts with the low to lowest self-response rates.

• Profile of the hard-to-count population:

• Possible activities:

• Tik Tok Campaign

• Car parade

• Call/text/tag 10 people chain

19,941

Lee County (June 25)

• The shaded orange on the map show the census tracts with the low to lowest self-response rates.

• Possible activities:

• Car parade

• Call/text/tag 10 people chain

16,952

Llano County (June 25)

• The shaded orange on the map show the census tracts with the low to lowest self-response rates.

• Possible activities:

• Car parade

• Call/text/tag 10 people chain

20,640

Mason County (June 25)

• The shaded orange on the map show the census tracts with the low to lowest self-response rates.

• Possible activities:

• Tik Tok Campaign

• Car parade

• Call/text/tag 10 people chain

4,161

Examples of Virtual Outreach Efforts

• Hold a Census townhall event online

• Create and post TikTok video online

• Tag people in your network and ask if they have already completed their census.

• Ask them to tag 10 more people.

• Post and share one of our PSA videos on your social media platform.

Examples of Virtual Outreach Efforts

• Tell everyone who has not responded by the end of July that a census volunteer

will knock on their door between August 11 and October 31.

o Census volunteer will help them completing the census.

o Ask them to cooperate.

o They can always self-respond online, by phone, or by mail by October 31.

Examples of Safe In-Person Outreach (when appropriate)

• Hold a Parade

o Invite community leaders, local celebrities, sports figures, and fire trucks to

drive through low-responding neighborhoods in an informal parade.

o Grab attention with loud music, honking horns, and megaphones to urge the

neighborhood to respond.

o Consider inviting a church marching band or school drumline to join—while

social distancing—in the parade.

• Ask your faith leader to remind everyone to complete their census.

Examples of Safe In-Person Outreach (when

appropriate)

• Promote census participation in drive-through food banks, COVID-19 testing

sites, unemployment centers, and other locations that provide services to the

public.

• Drop off materials at apartment complexes and other locations to encourage

response.

• Canvass low-responding neighborhoods with census flyers.

• Participate in faith-based gatherings to hand out census materials.