Scottish Grocer · Scottish Grocer and Convenience Retailer is the number one ABC audited title ......
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Scottish Grocer www.scottishgrocer.co.uk Media Pack 2018
Transcript of Scottish Grocer · Scottish Grocer and Convenience Retailer is the number one ABC audited title ......
Scottish Grocerwww.scottishgrocer.co.ukMedia Pack 2018
website audience
11,905(avg. views per month)
ScottishGrocer Awards
annually603
(2017 attendees)
Monthly Magazine8016 c
social media
followerstotal: 3480
BRAND UNIVERSE24004
Print Circulation
Total Circulation
Scottish Grocer & Convenience Retailer gives comprehensive
coverage of the convenience and grocer retailing sector reaching:
Audited June 2017 issue; distributed 27 June 2017
• Convenience & Impulse (Independent &
Symbol Groups)
• Multiple Grocery
• Forecourts
• Wholesalers
• Off Licences
• Discounters
*July 1 2016 - June 30 2017
NR by the job title/function
Subscriptions
Non controlled free
Company Requests
NR by name
Individual Requests
5095
Avg. NET Circulation
8021
1673
25
39
520
669
Who Are We?
Scottish Grocer and Convenience Retailer is the number one ABC audited title circulating exclusively in Scotland for the grocery and convenience sector.
As the leading monthly title Scottish Grocer serves the supermarket, discounter, convenience and wholesale sector in Scotland. Distributed free of charge to c.8000 retailers of independent businesses (convenience, newsagents, off licenses and forecourts), symbol retailers (independent and company owned), head offices of symbol groups, supermarkets, discounters and wholesalers; direct to those with buying responsibility and influence on decision making processes.
This makes us unique in Scotland, we do not include anyone other than buyers, decision makers and owners in our ABC terms of control.
Scottish Grocer offers blanket coverage of the Scottish convenience and grocery trade helping you to deliver your marketing communications across print, online and face to face through the Scottish Grocer awards and roundtable events.
Launched in 1928, Scottish Grocer has grown with the trade over a transformational period, from big weekly shops to top up shopping by time pressed consumers – buying little and often. We can help you grow in an increasingly noisy environment; providing targeted coverage of Scotland.
National titles do not have blanket coverage of the Scottish market. Campaigns must include Scottish Grocer in conjunction with brilliant national titles, whose content and focus is on England and Wales – to guarantee UK wide coverage of every single valuable retailer.
CHOCO LEIBNIZ
NEW
Winning recipe on taste and appearance tests vs. UK top caramel biscuits*
Available now wrapped in 6’s at £1.99 PMP
TV support: Sponsorship of the New TV series ‘Under the Dome’ based on a Stephen King novel in association with Steven Spielberg
NOW£1.99
PMP
*Research carried out independently by JRA, total sample of 385 adults
CHOCO LEIBNIZ RANGE
The secret to increased sales...
‘Under the Dome’ based on a Stephen King novel in association with Steven Spielbergnovel in association with Steven Spielberg
For more information, please contact us: [email protected] or visit our website: www.bahlsen.co.uk
NOWNOW£1.99£1.99
PMPPMP
and ready to make an incremental impact on your sales
and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental
NOW bursting with
Stock up now!Stock up now!Stock up now!
10% growth in value and 7% growthin volume in a decreasing Scottish market!*
*IRI – SIG integrated Snack outlets Scotland – YTD2013 – w/e 20 Jul.13
and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental
scottishgrocer& convenience retailer
September 2013
Bahlsen - SG - Ashley.indd 1 07/10/2013 15:04
July 2004
Outside SG0704 - ian 5/7/04 11:02 AM Page 1
NEW PREMIUM 4.7% SCOTTISH LAGER
ADD AN EDGE TO YOUR LAGER
LINE-UP
October 2014
Features List 2018
JANUARY• Hot Beverages• New Year New Fascia• Shopfitting• Whisky and Burns Night• Spring Confectionery• Yogurt• Dairy Based Drinks• Bottled Water• Free From• Healthy Snacking• Low and No Sugar• Nicotine
FEBRUARY• Breakfast• Milk• Forecourts• Price Marked Packs• Easter• Mints and Gums• Household• Beer and Cider• Ice Cream and Frozen Desserts• Spirits and Premium Mixers• Filters, Papers and Lighters
MARCH• Food To Go and Snacking• Wholesale• Petfood• Summer soft drinks• Dairy• Chocolate• Sugar Confectionery• Coffee• Bread and Bakery• Off Trade Top 50 in Scotland
APRIL• Scottish Grocer awards review• Biscuits and Cakes• Tea• Functional and Energy• BBQ• Best of Scottish Food and Drink• Frozen Treats• Bagged Confectionery• Young Adult Brands• Nicotine• Wine
BIRTHDAYISSUE
MAY• Big Night In• Refrigeration• Cider• Price Marked Packs• Soft Drinks• World Food and Drink• Healthier Choices• Filters, Papers and Lighters• Ready Meals• Technology• Licensing Lawyers
JUNE• Fascia & Franchise Supplement• Free From• Yogurts and Desserts• Sugar Confectionery• Household Paper• Training• Summer Drinks• Lunchtime Snacking• Chocolate• Oral Care
JULY• Forecourts• Butters and Spreads• Cheese• Functional and Energy• Petfood• Food to Go• Shopfitting• Franchise and In-store Concessions• Spirits & Premium Mixers• Coffee• Nicotine• Big Night In
AUGUST• Convenience Guide 2018 – supplement
on category, fascia and advice• Lunchbox• Pasta, Rice and Noodles• Scottish Food and Drink Fortnight• Vodka + Gin• Premium soft drinks• Confectionery• Frozen Foods
SEPTEMBER• Back to College
• Bottled Water
• Breakfast
• Hot Beverages
• Milk and Milk Drinks
• Snacking and FTG
• Chocolate
• Halloween
• Beers and Lagers
OCTOBER• Functional and Energy drinks
• Batteries
• Christmas Confectionery
• Forecourts
• Low and No Sugar
• Free From
• Technology
• Price Marked Packs
• Christmas gifting
• Winter Remedies
• Ice Cream
• Nicotine
NOVEMBER• Christmas Drinks
• Stocking up for Christmas
• Cheese
• Butters and Spreads
• Confectionery
• Biscuits and Cakes
• Bread and Bakery
• Wholesalers
• Easter preview
• Coffee
• Filters, Papers and Lighters
DECEMBER• Annual Scottish Brands Review
• Wallplanner 2019
• 2019 must stocks
• Christmas top up
• Christmas and New Year Drinks
EDITORJohn McNee | 0141 567 6032 [email protected]
REPORTERMatthew Lynas | 0141 567 6074 [email protected]
SCOTTISH GROCER RATE CARD (Print & Online)
Cost
Frequency Cost
Cost
Display
OnlineClassified & Property
Size
ExecutionSize 1 - 6 6 - 12 13+
£300 £250 £200
£510 £400 £300
£920 £710 £510
£1545 £1230 £920
1/8 Page
1/4 Page
1/2 Page
Full Page
Size
Full Site Take Over
£4300Double Page Spread £6140Front Cover & Inside Front Cover
£10500Cover Gatefold
£11760Four Page Cover Wrap
£5454Printed Poly Bag
£3000Outside Back Cover
10%Guaranteed Position
30%Advertorial
On ApplicationSpecial Creative
£2000Full Page
£1300Half Page
£795Quarter Page
£795Quarter Page Strips/Columns
£23001/2 DPS
£15001/2 Page Bookend (one)
£9001/4 Page Bookend (one)
£1220Headline Page Solus
£1000
£1750
Fortnight
Month
Side Bars
£750
£1250
Fortnight
Month
Banner
£2000
£3500
Fortnight
Month
Banner, MPU& Side Bars
£500
£1000
Fortnight
Month
MPU
Please request a spec guide for sizing and technical requirements.
Inserts - From as little as £1250 – Dependent on weight & circulation
GROUP ADVERTISING MANAGERCatherine Wheeler | 0141 567 6026
ADVERTISING EXECUTIVEEmily Sanderson | 0141 567 6038
PRODUCTION COPY CONTACT: Caroline Maciver l 0141 567 [email protected]
Scottish Grocer AwardsFor 2018 sponsorship opportunities contact Catherine Wheeler on 0141 567 6026 before July 2018.
• The Entrepreneur Award
• Best New Store Award
• Post Office Retailer of the Year
• Best Soft Drinks Outlet of the Year
• Tobacco Accessories Retailer of the Year
• Bakery Retailer of the Year
• Dairy Award
• Industry Achievement Award
• Independent Retailer of the Year
• Community Retailer of the Year
• Spirits Retailer of the Year
• Tobacco Retailer of the Year
• Innovation Award
• Food-To-Go Award
• Forecourt Retailer of the Year
• Chilled Retailer of the Year
• Symbol Store of the Year
• Health Promoting Retailer of the Year
• Family Business of the Year
• Technology & Digital Engagement Award
Bespoke categories are available.
digital media
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