SCOTTISH CUP SPONSORSHIP

SCOTTISH CUP The Scottish Cup is Scottish Hockey’s premium cup competition with every men’s and women’s club in Scotland competing for cup glory.The District Cup is the leading trophy at District level of hockey while lower ranked teams have the chance of silverware in the Reserve Cup. Cup competitions all come to a conclusion at the Glasgow National Hockey Centre in a trophy-laden weekend of winner-takes-all action. Losers in the first round of the Cup competitions then enter the Plate competition to offer another route to finals day.All roads lead to the Glasgow National Hockey Centre and a weekend of cup final drama.

SCOTTISH CUP FINALS DAY FORMAT

DAY 2 Women’s Grand Final Women’s Scottish Plate Final Women’s District Cup Final Women’s District Plate Final

DAY 1 Men’s Scottish Cup Final Men’s Scottish Plate Final Men’s District Cup Final Men’s District Plate Final Men’s Reserve Cup Final

BBC Livestream

PROJECTED

Eurohockey TV

80k+ 500-1000k

Scottish Hockey social media channels for both games

COVERAGE

spectators at the Glasgow National Hockey Centre.

VIEWS

SOCIAL MEDIA STATS

WEBSITE STATS

NEWSLETTER

LIVESTREAM

MEMBERS OF SCOTTISH HOCKEY

12,000

220,000

9,000

13,000

2,000,000

9,0008,500

5,000

SCOTTISH HOCKEY’S REACH

Twitter followers (64% growth since 2016)

website users per year

newsletter recipients (35% open rate)

members (90% growth since 2014)

100 clubs spread from the Scottish Borders to Shetland

Scottish Hockey live stream viewers since 2016

Facebook page followers (97% growth since 2016)

Instagram followers (300% growth since 2016)

Facebook page likes (83% growth since 2016)

SCOTTISH HOCKEY FANS

50% of ticket sales classified as Affluent Achievers 19% of ticket sales classified as Rising Prosperity 17% of ticket sales classified as Comfortable Communities10% of ticket sales classified as Financially Stretched2% of ticket sales classified as Urban Adversity 2% of ticket sales to Non-Private Households

Scottish Hockey fans10% live in the countryside13% live in a large luxury house15% have Lavish Lifestyles30% have Executive Wealth11% are City Sophisticates8% are Career Climbers6% are Mature Money

54% of Scottish Hockey’s membership is aged U18.

54% of Scottish Hockey fans are female, 45% are male.

PACKAGESBESPOKE PACKAGES CAN BE BUILT AND CAN INCLUDE:• Competition naming rights• Live stream branding / advertising• Pitch side advertising• Media board branding• Event programme advertising• Onsite activation - player / spectator give away,

product placement etc.• PA announcements• Player of the match sponsorship• Hamish the Hockey Hippo t-shirt branding• Exhibition space• Press release and PR opportunities• Scottish Hockey social media promotion• Invite to Scottish Hockey VIP/B2B events• Complimentary tickets