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Scottish Charity Engagement Monitor

What is the Scottish Charity Engagement Monitor?

Finding out what your key audiences think of you is essential for charities, especially in the current economic climate. The Scottish public is a key audience for any charity that fundraises and works in Scotland, and the Scottish Charity Engagement Monitor (SCEM) is a cost-effective way to find out their

views of your organisation. Think of it as a way to hold a mirror up to your charity, and find out how you really look in the eyes of

the world. Once you know where you stand, you are in a much better position to make improvements and to spend money in the right way. SCEM is the first research product made specifically for Scottish charities. By signing up, you get

invaluable information and analysis resulting from our twice yearly survey of a cross-section of the Scottish public.

How does it work? We conduct an online survey of 1,000 nationally representative members of the Scottish people, in

which we ask tracking, general and bespoke questions about the key issues for the sector. Charities pay an annual subscription to take part, and receive the results of the research. All charities taking part are also able to submit their own questions on their campaigns, corporate partnerships, and specific

issues. SCEM takes place twice a year, so you can track changes in awareness and opinion over time. SCEM gives insight which helps your fundraising, campaigning and communications, and our

syndicated model means that we can provide personalised, benchmarked research at a fraction of the usual cost.

What are the benefits of subscribing to the Scottish Charity Engagement Monitor?

Discover which issues are top of the agenda for Scots.

Compare yourself with other charities and benchmark your performance.

Learn about how Scottish people interact with charities.

Track the effectiveness of your campaigns over time. Find out which fundraising methods annoy and delight the Scottish public.

What topics does it cover? All charities taking part are able to submit their own questions on

their campaigns, corporate partnerships, and specific issues. Detailed reports of the results and analysis, and in house presentation of the key findings, are included in the price. Topics we cover include:

What percentage of the general public in Scotland are

aware of your charity How many people have seen your logo, heard about your

campaigns, and are concerned about the issues you work with

What the Scottish public think about campaigning,

volunteering, and fundraising

How much does it cost?

SCEM costs £3,250 plus VAT for a year (two waves of research). What the subscription includes:

- Reports on each of the 2 waves of research in PowerPoint format, with accompanying analysis and commentary in Word, and access to data tables.

- Individual reports for the bespoke questions available. - In-house presentations. - Access to all your research via the client area of our

website. - Any extra analysis of the data requested.

Who currently subscribes to the research?

Current subscribers to our Scottish Charity Engagement Monitor

include:

The Scottish Charity Engagement

Monitor is one of the most effective

means of measuring the

performance of your charity.

Whether you are interested in

benchmarking, brand awareness or

giving patterns in Scotland the

level of information contained in

the monitor is second to none.

Working for a campaigning

organisation I find The Scottish

Charity Engagement Monitor

invaluable for tracking public

awareness issues and our visibility.

Participation in the monitor for me

is a real no-brainer.

Stuart Glen

Fundraising Director

Advocates for Animals

Sample result

One of the most useful questions for benchmarking asks the Scottish public which charities they have

heard of. The slide below shows spontaneous awareness – i.e. the first charities which come to mind.

We also ask the Scottish public specifically whether they have heard of your charity.

Base: 1,002 adults 16+, ScotlandSource: SCEM October09, nfpSynergy

11%

11%

12%

14%

15%

15%

16%

17%

19%

19%

26%

28%

29%

40%

49%

0% 10% 20% 30% 40% 50%

NSPCC

World Wildlife Fund/ WWF

Greenpeace

Shelter

Scottish SPCA

Marie Curie

PDSA

Save The Children

Macmillan - Total mentions

Red Cross (Unspec)

British Heart Foundation/ BHF

Barnardo's

RSPCA

Cancer Research (Unspec)

Oxfam

Oct-09

There are many different charities, voluntary organisations and pressure groups today, concerned with many different issues. Please can you name the first charity or voluntary organisation that comes to mind? And which other charities, voluntary organisations and pressure groups can you think of?Total spontaneous Awareness

Total spontaneous awareness – Top 15

This is just one slide from the monitor – each full report consists of more than 100 slides, plus extra

analysis or bespoke questions.

How to find out more

For more details, email Jonathan Baker at jonathan.baker@nfpsynergy.net, or call 020 7426

8865. We can send you some sample results from the research, or give you more details on the specific ways our research could help your charity.

Our expertise in research: We have nine years experience of running our Charity Awareness Monitor, which covers the whole of

the UK, and to which 49 charities subscribe. SCEM is a similar service for the Scottish sector, has been running since 2007 and is the first research product made specifically for Scottish charities. In addition to SCEM, we also run an annual survey of the devolved Scottish parliament. We ask MSPs

what they think of charities, which causes they support, which charity campaigns they’ve heard of and have taken action on, and what charities can do to improve their lobbying of parliament. You can see a summary of our Scottish research on our website at

http://www.nfpsynergy.net/scottishresearch (pdf file)

About nfpSynergy nfpSynergy is a research consultancy dedicated to the not for profit sector. Our aim is to provide ideas, insights and information that help not for profit organisations thrive. Our clients include charities, housing associations and public bodies who use our research to inform their strategies and planning. From our origins in syndicated tracking research on public attitudes for non-profit clients, nfpSynergy has now grown its portfolio of bespoke research to become one of the leaders in non-profit sector market research

Our size and our story nfpSynergy was created in 2002 as a division of the Future Foundation. Two years later the founder Joe Saxton led a management buy-out. In 2009 we had an annual turnover of £1.6 million and around 20 staff members including a variable number of interns. We own our own premises in Spitalfields.

Tracking research We run several tracking surveys that monitor the attitudes and opinions of key stakeholder groups relating to the not for profit sector. The research is done for a syndicate of participating charities who share costs and data. The aim of our tracking studies is to provide lower cost, more frequent and more detailed research than any organisation could achieve by acting on its own. The tracking research includes:

Charity Awareness Monitor (CAM) - the general public Charity Parliamentary Monitor (CPM) - MPs and Lords Youth Engagement Monitor (YEM) – young people

In addition, we have developed syndicated tracking studies on journalists, local authorities, health professionals, the general public in Scotland and the Republic of Ireland.

Projects and consultancy Each year we carry out around 50 projects for non-profit clients that include surveying over 100,000 people from

the general public, supporters and staff. We also carry out over 50 focus groups a year on average and interview over 100 people in more depth either face to face or over the phone. We are a full member of the Market Research Society, on the COI list of approved qualitative and desk research agencies and on the British Council’s fundraising agency roster. Our projects and consultancy work covers a vast range: from helping the British Council to develop an income-generation strategy to investigating apprenticeships in the NHS to researching the barriers and opportunities for young people in seeking help. In particular we specialise in stakeholder audits and in supporters and client/user satisfaction studies. We also have a particularly strong record of work in the health and young people sectors.

Our clients include There are over 75 organisations we have worked with in the last two years alone. These include: the Audit Commission, The Big Lottery Fund, Ofsted, the Scout Association, Cancer Research UK, Macmillan Cancer Support, NSPCC, Save the Children, Oxfam, Moorfields Eye Hospital, Skills for Health, the British Council, Drinkaware, National Housing Federation, UNICEF-UK and WWF-UK.

Our research standards and data protection: As full members of the Market Research Society, we comply with their code of conduct at all times, ensuring that research is carried out in a professional and ethical manner.