Scott Mclaughlin Career Mud Map 2009
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Establishing National Accounts Business Performance Strategy Direct Marketing Strategy (Mail, email, web, in-store) National Retail Account Management Channel Strategy Market Demand Modelling Product & range Forecasting Communications Strategy Channel Strategy Wholesale network development Forecasting Retail Site Selection & Local Area Marketing National Wholesale Management Field sales strategy Consumer Segmentation Competitive Brand Positioning Field sales strategy Advertising & Sponsorship effectiveness New Product Development New Product Testing Product Launch Strategy & Tracking TV R di & P i t C ti New Product Launch Strategy Cross Media Selling TV , Radio & Print Sales & Prod’n Cooperative Advertising Sales Scott McLaughlin Career Mud Map 2009
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An overview of my career to date
Transcript of Scott Mclaughlin Career Mud Map 2009
Establishing National Accounts
Business Performance Strategy
Direct Marketing Strategy (Mail, email, web, in-store)
National Retail Account Management
Channel Strategy
Market Demand Modelling
Product & range Forecasting
Communications Strategy
Channel Strategy
Wholesale network development
Forecasting
Retail Site Selection & Local Area Marketing
National Wholesale Management
Field sales strategy
Consumer Segmentation
Competitive Brand Positioning
Field sales strategyAdvertising &
Sponsorship effectivenessNew Product DevelopmentNew Product Testing
Product Launch Strategy & Tracking
TV R di & P i t C ti
New Product Launch Strategy
Cross Media SellingTV , Radio & Print Sales & Prod’n
Cooperative Advertising Sales
Scott McLaughlinCareer Mud Map 2009
