Scotland's hotel performance - Hot.E 2013
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Spotlight on Scotland @2013 STR Global www.strglobal.com www.strglobal.com
Spotlight on Scotland Performance of Scotland’s key destinations Naureen Ahmed
Manager, Marketing and Analysis
HOTEL INVESTMENT CONFERENCE EUROPE – HOT.E
September 24th 2013
Spotlight on Sctoland @ 2013 STR Global
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Spotlight on Scotland @2013 STR Global www.strglobal.com
Agenda
Global Overview
Where is Europe today?
Focus on Scotland
Comparison to UK Markets
Forecast
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Spotlight on Scotland @2013 STR Global www.strglobal.com
Our coverage
As of August 2013
32,385 hotels
3,810,279 rooms
672 hotels
106,076 rooms
640 hotels
116,025 rooms
486 hotels
127,280 rooms
8,068 hotels
1,108,215 rooms
4,688 hotels
961,896 rooms
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Spotlight on Scotland @2013 STR Global www.strglobal.com
Global performance
As of August 2013
Europe €
YE11 YE12 YTD 13
5.4% 4.4% 0.5%
Asia Pacific $
YE11 YE12 YTD 13
3.8% -0.3% -3.8 %
North America $
YE11 YE12 YTD 13
8.0% 6.4% 5.7%
Middle East & Africa $
YE11 YE12 YTD 13
-2.1% 5.4% 5.5%
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Spotlight on Scotland @2013 STR Global www.strglobal.com
European Regions Occ/ADR/RevPAR
Aug YTD 2013 & YTD 2012 in €
YTD 2012 Occ ADR RevPAR
Total 65.6 103.89 68.15
Eastern 58.6 88.30 51.73
Northern 70.0 99.61 69.74
Southern 62.1 103.50 64.24
Western 65.4 113.92 74.53
YTD 2013 Occ ADR RevPAR
Total 67.2 101.97 68.49
Eastern 60.6 84.47 51.22
Northern 72.5 94.16 68.24
Southern 63.1 106.22 67.03
Western 66.1 113.68 75.18
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Spotlight on Scotland @2013 STR Global www.strglobal.com www.strglobal.com
Focus on Scotland
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Spotlight on Scotland @2013 STR Global www.strglobal.com
Scotland Supply / Demand / RevPAR
£20
£25
£30
£35
£40
£45
£50
£55
£60
£65
£70
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Supply Demand RevPAR
12 month moving average Jan 2003 – Aug 2013 in GBP
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Spotlight on Scotland @2013 STR Global www.strglobal.com
Scotland Recent Monthly Performance
Occ and ADR Percent change in GBP
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
Occ ADR
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Spotlight on Scotland @2013 STR Global www.strglobal.com
All Scottish markets in recovery
Occ and ADR in GBP
40%
50%
60%
70%
80%
90%
100%
£40
£45
£50
£55
£60
£65
£70
£75
£80
£85
£90
ADR Occ
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Spotlight on Scotland @2013 STR Global www.strglobal.com
Scotland Classes
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
£0
£20
£40
£60
£80
£100
£120
£140
£160
£180
Luxury Upper Upscale Upscale Upper Midscale Midscale/Economy
Occ 12 Occ 13 ADR 12 ADR 13
YTD Aug 2012 and 2013 Occ and ADR in GBP
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Spotlight on Scotland @2013 STR Global www.strglobal.com
Existing Room Supply & Pipeline
As of July 2013
1% 8%
15%
11%
5% 17%
43%
Luxury Upper Upscale
Upscale Upper Midscale
Midscale Economy
Independent
Supply
14%
6% 7%
13%
14%
25%
21%
Luxury Upper Upscale
Upscale Upper Midscale
Midscale Economy
Unaffiliated
Pipeline
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Spotlight on Scotland @2013 STR Global www.strglobal.com www.strglobal.com
UK markets
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Spotlight on Scotland @2013 STR Global www.strglobal.com
Selected UK Markets
0 5,000 10,000 15,000 20,000 25,000 30,000
Stirling+
St Andrews+
Dundee+
Inverness
Belfast
Aberdeen
Cardiff
Liverpool
Glasgow
Birmingham
Edinburgh
Manchester
Greater London
Room Count
+110,000
Aug 2013 Room Count
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Spotlight on Scotland @2013 STR Global www.strglobal.com
Scottish Markets
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
Supply Demand
YTD Aug 2013 Supply and Demand %Chg
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Spotlight on Scotland @2013 STR Global www.strglobal.com
Selected UK cities
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
Occ ADR
YTD Aug 2013 %Chg Occupancy and ADR
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Spotlight on Scotland @2013 STR Global www.strglobal.com
Selected UK cities
40%
45%
50%
55%
60%
65%
70%
75%
80%
85%
£0
£20
£40
£60
£80
£100
£120
£140
£160
ADR Occ
YTD Aug 2013 Occ and ADR in GBP
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Spotlight on Scotland @2013 STR Global www.strglobal.com
Selected Hotel Market Forecasts
London – 3.4%
Regional UK – 2.0%
Edinburgh – 2.8%
Glasgow – 7.5%
Manchester – 4.8%
Birmingham – 1.2%
RevPAR Growth rates for year end 2014
Source: International Congress and Convention Association - ICCA
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Spotlight on Scotland @2013 STR Global www.strglobal.com
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Contact
Naureen Ahmed
+44 (0)207 922 1965 [email protected]
STR Global, Ltd is the exclusive owner of all rights in this presentation and its content. Reproduction of all or a portion of this
presentation for any purpose without prior approval of STR Global is strictly prohibited.
This presentation is based on information compiled by STR Global Ltd. No strategic or marketing recommendations
or advice are intended or implied.