SCORR Marketing - Scorr Core Process · 2017-11-07 · your marketing goals. Communications:...
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Continued Our proven strategic process has guided hundreds of health science brands around the world. SCORR CORE: Our Strategic Development Process Assess. Align. Integrate. Leverage. We employ a disciplined and collaborative approach that is driven by the voice of your customer to develop integrated marketing programs that deliver results. We know this industry intimately and, when you partner with us, we develop the market intelligence to understand why your clients choose you. This combination of expertise, knowledge and market research is our competitive advantage, which we use to establish your true value. SCORR CORE is comprised of four phases: Assess To start our core process, SCORR completes a comprehensive analysis of your position based on market intelligence. We begin by gathering insight from your executive leadership team and any other essential members of your organization to assess your vision, goals and current perceptions of your market position. We evaluate current, potential and lost clients’ perceptions of you, your competitors and core desires; and we ascertain how you can better position yourself to meet your clients’ needs and build brand loyalty. Align In this phase, we take the key research we gathered during our assessment and combine it with our years of industry experience to create your Strategic Marketing Action Plan (Strat MAP). The Strat MAP lays the foundation for your integrated marketing program and provides guidance on the key initiatives that will help you reach your objectives and establish your competitive advantage. Integrate To begin integration of your strategy into creative vision, we utilize the findings we discovered and developed in the Align phase to guide the creative execution of your Big Idea, which is the interpretation of your value proposition through compelling visuals and strong core messaging. We also execute all the tactics outlined in your Strat MAP to provide you a persuasive, cohesive marketing program that differentiates you from your competition. Leverage Once your materials are developed, your brand is ready to start producing real-world results. While it does, we track and measure performance and make adjustments as needed to maximize optimal opportunities and ensure you are getting the maximum return on investment. OUR PROCESS DELIVERS RESULTS SCORR CORE PROCESS SCORR CORE Process Our process includes: Assessment of current internal and external perceptions and marketing position, tools and messaging Development of a comprehensive Strategic Marketing Action Plan (Strat MAP) Creation of corporate identity (logo, tagline and business tools) Establishment of branding verbalization and visualization (Big Idea) Implementation and measurement of the tactical components
Transcript of SCORR Marketing - Scorr Core Process · 2017-11-07 · your marketing goals. Communications:...
Continued
Our proven strategic process has guided hundreds of health science brands around the world.
SCORR CORE: Our Strategic Development ProcessAssess. Align. Integrate. Leverage.We employ a disciplined and collaborative approach that is driven by the voice
of your customer to develop integrated marketing programs that deliver results.
We know this industry intimately and, when you partner with us, we develop the
market intelligence to understand why your clients choose you. This combination
of expertise, knowledge and market research is our competitive advantage, which
we use to establish your true value.
SCORR CORE is comprised of four phases:AssessTo start our core process, SCORR completes a comprehensive analysis of your
position based on market intelligence. We begin by gathering insight from your
executive leadership team and any other essential members of your organization
to assess your vision, goals and current perceptions of your market position. We
evaluate current, potential and lost clients’ perceptions of you, your competitors
and core desires; and we ascertain how you can better position yourself to meet
your clients’ needs and build brand loyalty.
AlignIn this phase, we take the key research we gathered during our assessment and
combine it with our years of industry experience to create your Strategic Marketing
Action Plan (Strat MAP). The Strat MAP lays the foundation for your integrated
marketing program and provides guidance on the key initiatives that will help you
reach your objectives and establish your competitive advantage.
IntegrateTo begin integration of your strategy into creative vision, we utilize the findings
we discovered and developed in the Align phase to guide the creative execution
of your Big Idea, which is the interpretation of your value proposition through
compelling visuals and strong core messaging. We also execute all the tactics
outlined in your Strat MAP to provide you a persuasive, cohesive marketing
program that differentiates you from your competition.
LeverageOnce your materials are developed, your brand is ready to start producing
real-world results. While it does, we track and measure performance and make
adjustments as needed to maximize optimal opportunities and ensure you are
getting the maximum return on investment.
OUR PROCESS DELIVERS RESULTS
SCORR CORE PROCESS
SCORR CORE ProcessOur process includes:
Assessment of current
internal and external
perceptions and
marketing position,
tools and messaging
Development of a
comprehensive Strategic
Marketing Action Plan
(Strat MAP)
Creation of corporate
identity (logo, tagline
and business tools)
Establishment of branding
verbalization and
visualization (Big Idea)
Implementation and
measurement of the
tactical components
The Health Science
308.237.5567 [email protected] SCORRMarketing.com
SCORR CORE PROCESS
SCORR SERVICESFrom Research to Execution, and Every Step in BetweenIntelligence SCORR conducts comprehensive market research to develop a strategic
foundation for your brand.
Awareness surveys & analysis
Brand testing
Comprehensive analysis
Focus groups
Market trends research
Perception surveys & analysis
SEO & website analysis
StrategySCORR utilizes our market intelligence to develop a strategy and a comprehensive,
integrated program that will generate the best results.
Acquisition & integration
communications
Content strategy
Internal communications
Media planning: Print, social & digital
PR/IR strategy
Strategic marketing
Trade shows
BrandingYour brand is driven by your messaging platform and visual, or what we call your
Big Idea. Your Big Idea is the ultimate expression of your value proposition and
enables you to drive your strategy home through visuals and core messaging.
Big Idea: Brand visuals &
core messaging
Identity program
Logo/tagline
Naming/naming hierarchy
DeliverablesThese are the tactical executions that align with your strategies to help you reach
your marketing goals.
Communications: Internal/external,
PR/IR, scientific writing & content
Digital/Interactive: Web design/
development, video/animation,
SEO/SEM, social media marketing
& drip campaigns
Marketing: Sales collateral, marketing
promotions & campaign development
Measurement
Media: Media relations & media buying
Trade shows & events
