SCORE WordPress Workshop Outline

SCORE WordPress Website Seminar 2012

John Bolyard 206.335.6162

SCORE WordPress Workshop

Today

» Review the goals for the Workshop

» Basic overview of how to create an website outline

» All about you!



SCORE WordPress Workshop Goals

Goals for the Workshop Series

» Week One: Website1. Learn how a WordPress website works

2. Build website with functionalities and core pages from your navigation outline

3. Learn how to manage your WordPress website

» Week Two: SEO and Social Media1. Overview and understanding of SEO

2. Overview and understanding of Social Media

» Week Three: Analytics and Marketing– Overview and understanding of Google Analytics

– Basic marketing plan



Participant Pre-work

» Content– Copy/text for pages

– One blog post (if you’re going to blog)

» Images– Logo (if available)

– Photos (minimum 3 images)

– Videos (if available)

» Basic navigation outline– Outline of pages and sub-pages

– Outline of blog (if you’re going to add content)

» Logins– Gmail or Google account



Process

» Week One– Our preparation

• Basic WordPress installation on staging site for each participant

• Core plugins installed and configured

• 20 unique free themes installed

– Your preparation

• Content

• Gmail or Google account

• Basic navigation outline



How to Create a Navigation Outline

» Basic website– Header

• Horizontal “page” Navigation

– Footer

• Widgets

• Repeat page navigation

– Sidebar

• Widgets

• Vertical “post” navigation

– Content

• Static (website)

• Dynamic (blog)

• Both (hybrid)



Today

» Your business goals.

» Your customer/client demographic.

» Your goals for your website.

» Your website functions.

» Your expectations.



Tip of the Day

» Don’t let anyone register or control your “real estate”– Keep control of all your online property including

• Domain names• Social media• Hosting• Analytics

» Register everything with your name and email– This is very important



Follow-up

» I will send you:– Email with a list of the elements you need to create and bring the first day

– List of what you need to send me

– A link to this PowerPoint for your reference

– Logins to your staging WordPress site

» Please send me:– List of five (5) sites you like (with urls) and what you like about them

• Functions• Design• Navigation• Usability• Presentation

– List of competitors sites (about 5)

– Keywords you’d like to be found under in Google



Thank you!

» Questions?

» Comments?

SCORE WordPress Workshop Outline

Technology

Transcript of SCORE WordPress Workshop Outline