Scope of research - Research Methodology - Manu Melwin Joy
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Transcript of Scope of research - Research Methodology - Manu Melwin Joy
Scope of researchResearch Methodology
Prepared By
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Manu Melwin JoyAssistant Professor
Ilahia School of Management Studies
Kerala, India.Phone – 9744551114
Mail – [email protected]
Environmental Level1. Technological innovations.2. Competitors Analysis.3. Industry fears.4. New Market entry.5. New product development
Organizational Level1. HRM.2. Finance.3. Production.4. Organizational Effectiveness
and Success.
Marketing Level1. Product.2. Price.3. Place.4. Promotion.5. Sales. 6. Customer.
Scope of research
Environmental level• Technological innovations:
Research is conducted to know & adapt new technological innovations, developments in machinery, method, etc. used . For e.g., to know level of use of information technology e.g. Networking, Tally, SAP, etc. in the organization.
Environmental level• Economical, Socio-Cultural,
Natural, Political - Legal Environments : Research is also done to know the characteristics, complexity, dynamism of socio-Cultural, economical, political- legal, which ultimately gives the idea of the potential, feasibility, viability etc. of the market.
Environmental level• Competitors Analysis:
Companies conducts research for studying the strategic patterns of competitors, their strengths & weaknesses for making better strategies for competing effectively in order to survive & thrive in the market.
Environmental level• Industry fears: Research is
conducted sometimes to know the survival & growth opportunities of an industry. it may be due to the extinction of raw material/sources of raw material . E.g. Finishing stock of Petroliam, coal may cause the extinction for automobile & power industry thus research for alternative sources/solutions is conducted. For the above e.g. the solutions are electric car(automobile), CNG gas generated Automobile, Battery driven Automobiles.
Environmental level• New Market entry:
Before making any entry into any new market , companies conduct research/pilot survey to know market potential, commercial feasibility, growth rate for the acceptance level of the consumers.
Environmental level• New product
development: Research is mainly conducted to know needs, wants, desires, tastes, preference, problems, demography, psychography etc. of consumers. On the basis of which Organizations may develop new products & Services.
Organizational level• HRM: it is related to
Efficiency, productivity, Effectiveness, performance, Satisfaction level of Employees, structure, culture etc. of the organization.
Organizational level• Finance: It may be related to any
operation like financial analysis, Capital structure, Ratio analysis etc. Research is done to evaluate the performance or viability of the existing systems /procedures /approaches for the same, in order to improve the existing one or develop new methods for the same. Ultimately the motive remains for reducing loss & increase profitability.
Organizational level• Production: Here, research is
related to know and improve the efficiency, productivity, effectiveness level of workers , process planning, materials planning, layout, purchasing etc. which ultimately have objectives of cost minimization & Profit maximization.
Organizational level• Organizational Effectiveness and
Success: It is related to effectiveness, efficiency, rationality, viability of general management, administration, systems, procedures, operations, policies, rules ,Regulations etc. prevailing currently in the organization. Any research which can contribute to enhance the effectiveness of the organization or towards the success of the organization
Marketing level
• Product: Research is
conducted to improve
quality, features, design,
packaging, labeling, and
differentiation etc. of the
products or services.
Marketing level
• Price: Research is conducted
for the cost minimization,
determining Pricing
methods(strategies), develop
new pricing strategies etc. for
the product in order to
attract & retain the
customers.
Marketing level
• Place: Research is also
conducted for evaluating &
improving the performance,
satisfaction, effectiveness of
the distribution channels
(Retailers, Dealers, agents
etc.)
Marketing level
• Promotion: Research is also
conducted to determine &
develop appropriate & new
approaches/methods for
Advertising, Sales promotion
as per the target market.
Marketing level
• Sales : Research is conducted
to know the sales
performance(sales audit),
effectiveness & efficiency of
the sales force, Determination
of Sales Quota, defining Sales
Territory, developing innovative
& effective sales training &
motivating techniques
Marketing level
• Customer: current trend of
shopping & Consumption
patterns of consumers Scope.