Scoala De Design
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Sebi Tauciuc
Şcoala de design
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Intro
Salut. Eu îs Sebi
Despre mine, pe scurt: Iaşi, România: Facultatea de Informatică Helsinki, Finlanda: Sovelto, Nokia Research Center Malmö, Suedia: Master in Interaction Design*
Vor fi intrebări de ce?
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Ce caut la RoCHI?Interaction Design != CHI
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CHI şi IxD
Să presupunem: CHI (Interacţiune Om-Calculator): evaluare şi
analiză, eficienţă, formalitate, găsirea de probleme
IxD (Design de Interacţiune): design, oameni, afectiv, social, găsirea de soluţii
Cele două domenii au totuşi multe în comun...
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K. Paluch:
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Dan Saffer:
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Am trecut testul?
Ce caut la RoCHI…
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Şcoala de DesignDe ce?Cum?
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Şcoala de Design
De ce?De ce “școala de design”?De ce o școală de design?
Cum?
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De ce „școala de design”? De ce “design”? De ce “școala”?
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De ce „școala de design”? De ce “design”? De ce “școala”?
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Ce-i aia „design”?
Wikipedia: Cuvântul "design" e deseori considerat ambiguu [...]
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Design – o multitudine de discipline
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Design – o multitudine de discipline
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De ce „școala de design”? De ce “design”?
Pentru ambiguitateAmbiguitatea invită la discuţieÎntrebări, nu răspunsuri
Pentru colaborareSpecialişti în diverse discipline de design
pot învăţa unii de la alţii Pentru lucrurile în comun
De ce “școala”?
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De ce „școala de design”? De ce “design”?
Pentru ambiguitate Pentru colaborare Pentru lucrurile în comun
De ce “școala”? Pentru ambiguitate
Ambiguitatea invită la discuţie…
Pentru că trebuie la orice nivel
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Şcoala de Design
De ce?De ce “școala de design”?De ce o școală de design?
Cum?
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De ce o școală de design?
Pentru că nu avem (destule)
Pentru bani Pentru societate
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De ce o școală de design?
Pentru că nu avem
Pentru bani Pentru societate
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Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.
(Design, până la urmă, e despre a crea lucruri mai bune pentru oameni. De-a lungul drumului, poate genera de asemenea şi profituri mai mari.)
Bruce Nussbaum, Business Week
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Salary.com (U.S.):
0
20000
40000
60000
80000
100000
120000
140000
160000
WebDesigner
WebSoftwaredeveloper
Web UIDesigner
Senior WebDeveloper
InterfaceDesign
Director
MinMax
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SOFTWIN
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SOFTWIN
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Ce face diferența?Designul…de Experiență
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La asta stăm bine. ...Nu-i așa?
Outsourcing
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Să presupunem:
Innovate
firmă din Germania, cu o idee şi mulţi bani
DesignSidefirmă consultanţă design, din U.S.
DevelopRofirmă development Romania
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Innovate
DesignSide
DevelopRo
Idee + cerinţe + €€€
Design spec + €€
Design spec
Produs final
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Unde-i problema?În comunicare! Specificaţia de design este dată ‘peste
gard’ E-mail – mediu sărac de comunicare Nu există comunicare directă între
design şi development
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Specificaţie design
Wikipedia: Eficiența mediilor de comunicare
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1. Soluţia corectă 2. Soluţia gândită 3. Soluţia transmisă
4. Soluţia înţeleasă
? ?
? ?
? ??
?
??? ??
?
??
?
E-m
ail
E-m
ail
5. Decizii design 6. Implementare
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Innovate
DesignSide
DevelopRo
Idee + cerinţe + €€€
Design spec + €€
Design spec
Produs final
600.000€
300.000€
Valoare produs:0?
1mil.€?10mil.€?
Și ce dacă?
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Valoare produs:0?
10mil.€?500mil.€?
Alternativa: totul inhouse-Fără probleme de comunicare-Fără bani irosiți pe consultanță-Fără soluții de proastă calitate
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De ce o școală de design?
Pentru că nu avem Pentru bani
Pentru societate
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Care e scopul educației?
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Scopul Educației
Ministere, tu ce spui?ViziuneMinisterul Educaţiei şi Cercetării, pe baza
consultării celorlalte instituţii şi ministere interesate, proiectează, fundamentează şi aplică strategia globală a învăţământului, stabileşte obiectivele sistemului de învăţamânt în ansamblul său, precum şi obiectivele educaţionale pe niveluri şi profiluri de învăţământ ( Art. 12 (1), Legea învăţământului 84/1995 cu modificările şi completările ulterioare).
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Viziune?Scopuri de termen lung?Plan?
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Să presupunem: Educația e un mod de a asigura
dezvoltarea şi prosperitatea individualului, a societății, şi chiar a umanității. (Wikipedia)
Scopul Educației
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Care e scopul designului?
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Design pentru societate
Să presupunem: Design = folosirea de metode şi procese
specifice pentru găsirea de soluții optime la diferite probleme
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Probleme? Păi din astea avem…
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Probleme? Putem avea și soluții…
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Design pentru societate: maimultverde.ro
Service design, Web design, UX Design, Graphic Design…
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Educație în design.Design pentru societate.
Dacă Educația e un mod de a asigura
dezvoltarea societății, și Design = găsirea de soluții optime la
diferite probleme
Atunci, Educație în design = să învățăm să ne
rezolvăm singuri problemele
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Şcoala de Design
De ce?Cum?
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Proces clasic de design
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Proces clasic de design Colectarea și analiza datelor Decizii de design Test
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Proces clasic de design Colectarea și analiza datelor Decizii de design Test
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Colectarea şi analiza datelor Actori și/sau beneficiari:
oStudențioProfesorioEconomieoSocietateo?
o Scopuri, nevoi?
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Colectarea şi analiza dateloro Context
o Socialo Geografico Economico Politico Culturalo ?
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Decizii de designCe fel de şcoală? Liceu? Facultate / colegiu? Masterat? şcoală de vara? ?
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Decizii de designCe fel de ‘design’? Principii de baza / interdisciplinar? Design de interfete utilizator (UID)? Design de interactiune (IxD)? Design de experienta (XD/UXD)? Design de servicii? Design pentru sustenabilitate?
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Decizii de designPrin ce instituție? Facultate de Informatică Facultate de Arte Facultate de Afaceri / Management Insituție nou-înființată ?
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Decizii de designCursuri? Schițare şi modelare , Istoria Designului,
Cercetare și Analiză în Design, Prototipuri Digitale, Teoria Designului, Design de Interfețe, Strategie în Design, Designul şi vizualizarea informației, Tipografie , Bazele designului industrial ,Bazele Programării ,Bazele comunicării în scris, Psihologie Cognitivă, Antropologie, Sustenabilitate, Fundamentele Afacerilor etc.
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Decizii de designProiecte de laborator:
- proiecte reale,relevante social? - colaborare cu Primăria, ONG-uri? - colaborare cu firme? - proiecte bune de portofoliu?
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Decizii de designSelecția studentilor Români sau internaționali? Domenii apropiate sau total diferite? Dupa experiență, note, examen sau portofoliu?
Dimensiune 10-15 oameni sau 20-30? Un singur grup sau mai multe cu focusuri
diferite?
Cazare Clasic, în cămine studențești, sau colocare, într-
un loc dedicat?
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Decizii de designProfesori
- profesori existenţi deja? - experţi dinafară? - angajaţi din firme? - foşti studenţi ai programului?
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Testarea designului Simularea serviciului înainte de
implementare (Service Design) Un an de probă?
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Şcoala de Design
De ce?Cum?
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Concluzii Avem nevoie de design, şi designeri. Avem nevoie de școli de design. Dacă e să le facem, hai să le facem cum
trebuie.
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Vă mulțumesc!
Răspunsuri?