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Table of Contents

Executive Summary………………………………………………………………………………..…………2Situation Analysis

Client Assessment………………………………………………………………………………..…3

Consumer Assessment…………………………………………………………………………….4

Competitive

Analysis………………………………………………………………………………..5Objectives and Positioning

Objectives……………………………………………………………………………………………...6

Positioning Strategy………………………………………………………………………………..6

Budget……………………………………………………………………………………………….….7

Evaluation Procedure……………………………………………………………………………...9Creative Strategy

Overall Strategy/ Creative Concept…………………………………………………………….9

Choice of Appeals………………………………………………………………………………….10Promotions and Media Strategy………………………………………………………………………..10

Science Sprouts Print Advertisements………………………..….…………………………11

Radio Advertisements…………………………………………………………………………....14

Nontraditional Advertisement…………………..……….…………………………………….16

Commercial……………………….……………………………..………………………………….17Science Sprouts Media Choice Rationales……………………………………………………….….18

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Promotion Print Advertisement………………………………………………………….……19

Promotion Radio Advertisement………………………………………………..…………….20

Direct Mail Postcard………………………………………………..…………………………...21

Flyer……………………….……………………………………………..…………………………..22Promotion Event Media Choice Rationales………………………………………………………....23Cost Per Thousand and Cost per Rating Point…………………………………………………....24Promotion Event…………………………………………………………………………………………….24Conclusion…………………………………………………………………………………………………...25Appendix………………………………………………………………………………………………………26

Primary Research Survey………………………………………………………………………26

Survey Results……………………………………………………………………………………. 27

Executive Summary

Objectives of Campaign To increase the percentage of Springfield area (Greene County) pre-school parents

who are aware of the existence of Science Sprout Museum Days To increase the percentage of Springfield area (Greene County) pre-school

parents who understand that Science Sprouts is an educational science program for pre-school aged children

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To increase the average number of special Science Day participants from 2009-2010 average of 133 to an average of 266 for the 2010-2011 level.

Target AudienceOur target audience will be the pre-school aged children and parents/ guardians of pre-school aged children in the Springfield area (Greene county) for the Science Sprout Museum Days. For the Science Day, our target audience will be Springfield area (Greene County) children of all ages and other family members.

Total CostThe total cost will be approximately $9,500 for the Science Sprout Museum Days and the Whole Health Science Day event we have planned.

Creative Theme“Planting the seed and watch it grow” is our creative theme. Through this campaign, we will promote education, social interaction, and potential involvement in the Springfield area (Greene County).

Media RecommendedFor the Science Sprouts Museum Days, we recommend the continuation of the Discovery Center Newsletter. According to primary research, the newsletter and print advertisements are how the majority of parents became aware of Science Sprouts. We would like the print advertisements to be printed in some of the past magazines/ newspapers used by the Discovery Center, but also change to some other magazines/ newspapers. Some new media we recommend includes television, radio, and billboards.

We would like to use a continuous print advertisement, radio advertisement, direct mail campaign, and flyers for the Whole Health Science Day.

Time PeriodThe time period we could like to run the Science Sprouts Museum Days would be from September to late February, approximately six months. The Science Day event would take place sometime during the spring/ early summer (we recommend May 14th, 2011), so we suggest that campaign begin in late March.

Situation Analysis Client Assessment The Discovery Center of Springfield is an interactive museum suitable for all ages. No matter the visitors’ age, there is always something to interest everyone. Though science may have a boring to some, the Discovery Center allows it to be more exciting with exhibits on culture, technology, health, social sciences, and the environment.

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Some of the exhibits include Wonderland, Explore, World-Wise Gallery, and the Body-Works Theater. Wonderland is for children ages five and under and takes a deeper look at machinery skills and construction type activities. Explore is about dinosaurs and building your own aircraft that you can fly. World-Wise Gallery is a unique look at different cultures of the world all in one area. The exhibit specifically looks at countries such as Peru, China, and Mexico. Finally, Body-Works Theater gives the Discovery Center visitors the opportunity to look at different parts of the human body as well as health and wellness. These are just a few of many exhibits one can see when he or she visits the Discovery Center.

Something quite interesting about the Discovery Center is that it was the first LEED Gold Certified Building in South West Missouri. In other words, the Discovery Center is acting to save our environment by “going green.” One of the many unique designs the Discovery Center has adopted are lighting sensors, which are used throughout the building and only turn on lights when enough daylight doesn’t come in.

Another interesting fact about the Discovery Center is its ability to educate even when a person is not there. The Discovery Center offers Distant Learning for people who might be interested in taking a class about science via video conferencing. It also offers virtual field trips to places like NASA or the Museum of Modern Art with the help of video conferencing. Even when the budget might be tight, there is still a way the Discovery Center helps kids and adults get the education they need with the help of technology.

There is a membership program with the Discovery Center that allows members free admission as well as other benefits. Otherwise, it is $9.00 for adults, $8.00 for seniors (60 and up), and $7.00 for children (3-15). It’s free for kids under 3. The price isn’t bad at all for something to do outside of the house, plus offers the opportunity to learn something new.

The Discovery Center also has a lot more to offer to patrons other than just simply a science museum. It can also be used as a place for birthday parties, business meetings, field trips, and office parties. Furthermore, there are special programs the Discovery Center holds in honor of science such as Robot Workshops, DNA Day (celebrating the anniversary of DNA), and in the past they have done something for the Chinese New Year. The prolongation of these events is very important because they remind people of the milestones in science and culture. They do have events that are continuous, like summer camp programs or even the Science Sprout Museum Days.

The Science Sprout Museum Days run from September thru February every third Friday of those months. It is a program for children up to age 6 that allows those kids the time to see the Discovery Center and parents to spend quality time with their child. Some activities they have during Science Sprouts are science story time and science presentations all included with your general admission.

An effective marketing communication campaign could definitely be something to achieve all our objectives. The objectives include increasing the awareness of parents with preschool age children as to the existence of Science Sprout Museum days,

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increasing the amount of people who know that Science Sprout Museum Days is a science education program for preschoolers, and overall doubling the average number of people who attend science days (like DNA day or Chinese New Year). Currently, the average number is 133 and we wish to increase it to 266 with this campaign. A strong marketing campaign can generate awareness and interest in the Discovery Center a person might not have had without the campaign, thus increasing sales. We want to see more people come to the Discovery Center, and with this campaign, we will reach our target audience and motivate them to come to the science center for Science Sprout Museum Days and Science Days.

Consumer Assessment

The primary consumer for the Discovery Center Science Sprouts program includes parents from the greater Greene County area with early aged learners up to age 6. These parents have an unmet need for their children to have social interaction and to learn science. Parents are mainly motivated to bring their children to Science Sprouts to spend quality time with their children, for entertainment, to enable their children to have social interaction, to foster a love of learning, and so that their children can learn science interactively. Our consumer perceives Science Sprouts mainly as a channel for fun and an opportunity for them to spend time with their children in an interactive and educational environment. Other supporting reasoning for attending includes learning about the theme and story time. The key outlets our consumer reported for hearing about Science Sprouts were newsletters and bulletins. The majority of the consumer’s surveyed were multiple attendees of Science Sprouts. However, approximately half of all patrons surveyed were members of the Discovery Center.

* Primary research is located in appendix

Competitive Assessment

Springfield Discovery Center: Admission: Adults $9.00, Senior Citizens $8.00, Children ages 3-15 $7.00Exhibits: 50,000 sq. feet of exhibit spaceAreas of Learning: Science, Environment, Culture, Health, Technology, DNA and Cell Biology, and Social Sciences

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Direct Competitors (Educational Recreation)Direct competitors to the Discovery Center would be other family recreation centers/opportunities that are directed toward learning or stimulating interest in educational areas. These were some of the more popular ones in the Springfield metro area:

Dickerson Park ZooAdmission: Adults and teens $8.00, Senior Citizens $5.00, Children under 12 $5.00Exhibits: 5 Exhibits featuring over 150 species of animalsAreas of learning: Science, Environment, Culture, and Biology

Wonders of Wildlife MuseumAdmission: Yet to be determined upon grand re-openingExhibits: 200+ sq. feet of exhibit spaceAreas of learning: Science, Environment, Conservation, Culture, Biology

Springfield Family YMCAAdmission: $8.00Recreational Area: 70,000 sq. feetAreas of learning: Physical Education, Exercise

Indirect Competitors (Non-Educational Recreation)Indirect Competitors are places that cater to family recreation, but are not geared towards being educational or learning experiences. There are numerous examples of these. Here are a few to illustrate the difference:

Springfield Cardinals GameAdmission: General Admission $6 all agesRecreation: Baseball Game

Springfield Nature CenterAdmission: Free for all agesRecreation: Wildlife and Exercise

Chucky CheeseAdmission: Free for all ages but games take tokensRecreation: Pizza and various games intended for children (also fun for some adults)

Objectives & Positioning

Objective Strategy

The objectives of this campaign are to increase the parents of preschool aged children’s awareness of Science Sprout Museum Days by 50%, increase the awareness of parents with preschool aged children that Science Sprout Museum Days is an educational

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program by 50%, and increase the average number of Science Day participants from 133 to 266, or by 50% of all Springfield area Discovery Center visitors. Our Science Sprouts campaign will run from September 1, 2010 to February 27, 2011, approximately six months. The Whole Health Science Day event will take place on Saturday, May 14, 2011. That campaign run approximately from early March to late May (depending on dates of availability), so about three months.

Positioning Strategy

When the target market thinks of the Discovery Center and Science Sprout Museum Days, they think of a place where they can spend time with their child having fun and learning science interactively. Our position is focused on parents and their children spending quality time together. The Discovery Center is not a place where parents drop their kids off and go on their merry way, but some place parents can assist in teaching their children science interactively, while enjoying it. We want to focus on parent’s role in their child’s education, with the help of the Discovery Center and Science Sprouts.

For the Whole Health Science Day event, we want entire families to come to the Discovery Center to learn something about their health and have fun. Our position is focused on the benefits of ways to maintain and improve health for all ages. Again, this is a big event not just for the kids, but adults as well, so this is encouraged to be a family outing where everyone can spend quality time together.

Budget

Page 7Science Sprout Museum Days

Science Sprout Museum Days Budget

Total Magazine/ Newspaper Budget $3,587

Total Radio Budget $1,908 Total Non-traditional Budget $1,685

Total Television Budget $1,182

TOTAL $8,362

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43%

23%

20%

14%

Total Magazine/ Newspaper BudgetTotal Radio Budget Total Nontradional BudgetTotal Television Budget

20%

36%

34%

10%

Newleader (Main News- 13 weeks in a row on Wednesday) Health Day

KTOZ-FM 95.5 (M-F, 7-10am) 3 times a week for 1 month-- Health Day event

Direct Mail- 4x6 Postcards, Double SidedFlyers 8.5x 11(1000 of them Color Front, Blank Back)

Whole Health Day BudgetNews-Leader (Main News- 13 weeks in a row on Wednesday) $225.81

KTOZ-FM 95.5 (M-F, 7-10am)3 times a week for 1 month-($35) $420

Direct Mail- 4x6 Postcards, Double Sided $114.95 (1000 postcards)+ $280 (postage) $395

Flyers 8.5x 11 $110.77

TOTAL: $ 1151.58

Whole Health Day

Science Sprout Museum Day BudgetTelevision- CableGray (Off Prime) 3 times a week for 3 months

$9 $324

Yellow (Off Prime) 3 times a week for the remainder

$18 $648

OPT Children’s- Program Specific Advertising- 6 times in total campaign- Thursday Prior to Sprouts Days

$35 $210

Total Television Budget $1,182

Nontraditional- Billboard- 4 weeks in the middle of campaign (probably December)

LocationSpringfield $1,285

Ozark $400 Total Non-traditional Budget $1,685 RadioKGBX-FM 105.9(M-F 3PM- 7PM, 3months, 3 times per week)

$40 $1,440

KSMU (M-F, 6-10am) 3 months, 3 times a week)

$15 $540

Total Radio Budget $1,908

Magazine/ Newspaper417 Magazine- 6 months, 6 times, Full Page

$1,964

Momslikeme Magazine- 6 months, 6 issues, Full page and color $839 Ozarks Farm and Neighbor Newspaper (19 times Full Page) $784 Total Magazine/ Newspaper Budget $3,587

Whole Health Day EventNews-leader (Main News- 13 weeks in a row on Wednesday) Whole Health Day

$225.81

KTOZ-FM 95.5 (M-F, 7-10am) 3 times a week for 1 month-- Health Day event

$35 $420

Direct Mail- 4x6 Postcards, Double Sided (1000 postcards)+ $280 (postage)

$114.95 $395

Flyers 8.5x 11(1000 of them Color Front, Blank Back) $110.77

$1,152 TOTAL: $9,514

Evaluative Procedure

Through register tracking and audience response, we can measure our objectives. Since there are no current statistics on Springfield (Greene County) area’s awareness of Science Sprout Museum Days existence or its science centered activities, we will send out random direct mailings and emails to Discovery Center members and other random members of our community before and after our campaign. Comparing answers from before and after using direct mail and email questionnaires, we will find if there was our targeted 50% increase of awareness of Science Sprouts and knowledge of its scientific centered program. For the Whole Health Science event, we will measure tickets sold at the event. At the end of the 2010-2011 season, we will average the number of attendees at the Whole Health Day with those of the other Science Day events held by the Discovery Center to see if we achieved our goal of a 50% increase in attendance.

Creative Strategy

Overall Strategy/Creative Concept

With our creative concept and overall strategy, our audience will have a clear image of the purpose and intentions of Science Sprout Museum Days. The most important aspect that our target audience needs to remember is that Science Sprout Museum Days are fun, hands-on, educational programs promoting learning of science for preschool aged children and their families and friends. Our tagline, “Plant the Seed”, takes on the meaning of planting the seed of knowledge into the youth of our community. When parents take initiative to activate their child’s learning habits early on in life, they are giving them an extra opportunity to excel and find something fun and entertaining at the same time. The images of seeds and plants are also incorporated with “sprouts” in the museum day’s title. It encourages growth and presents the image of beginning a journey to a fuller education. Our campaign logo is a sprout up reaching and springing from a beaker. A beaker is an easy recognizable scientific tool to help relay our message that Science Sprout Museum Days are centered on scientific activities. The sprout growing out of the beaker is a literal reference, but also a figurative symbol for children and their learning as it advances with the Science Sprouts program. In our advertisements, we will use vocabulary that consistently makes our audience think of growth. We will have three ads that are centered on the headlines, “Enrooting Enrichment,” “Blossoming into Brilliance,” and “Seed your Success”. Our cohesive, creative campaign will prove successful in catching the audience’s eye, but more importantly, enable an emotional connection with the Discovery Center and their Science Sprout Museum Days program.

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Choice of Appeals

With our choice of appeals, we decided to target emotional and rational appeals. Based on the research we found that parents who participate in Science Sprouts enjoyed spending time with their children in a learning environment. Parents have an emotional attachment to children and it is rational they would want their children to enjoy learning. Therefore, we found an emotional and rational approach in advertising would be the best way to reach our target audience.

Promotions and Media Strategy Our "Plant the Seed” media plan for the Science Sprouts campaign includes three print advertisements, two radio advertisements, one billboard and one television commercial.

As part of our promotional Whole Health Day our media plan includes one print advertisement, one radio advertisement, one direct mailing post card, and one flyer.

Explanations on why we designed and included each advertisement in our campaign will be provided.

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Science Sprouts Advertisements

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Print Advertisements

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Radio Advertisements

Ad 1

:30

SFX:   Backpack hitting the ground (03 SECONDS).

CHILD:   (EXCITED) Mom! Mom! I got this in my backpack at daycare today! Can We Go?

MOM:      (INTERESTED)What is it sweetie?

CHILD:   (EXCITED) Science Sprouts, MOM!

MOM:    Well, what is Science Sprouts?

CHILD:   It’s a program at the Discovery Center for little kids like me. Ms. Amanda said it was really interactive and educational too… whatever that means. But can we PLEASE go?

MOM:    (Reading the flyer) Well, this looks like a lot of fun and a great chance for us to spend time together. (WHISPER TO SELF) and a great way to spark Riley’s interest in science. (To Child) Yes, we will go I will get online and register us for next week!

CHILD:    YES! I can’t wait

ANNCR:    Plant the seed in your child and watch their desire to learn grow through Science Sprouts. Science Sprouts is designed for Early Childhood Learners (up to age 6).  Includes special free science presentations and science story time geared to young learners.  For Kindergarten or 1st grade classes, MOPS groups, day care providers, preschools, playgroups and families.  Explore the fun of science and science of fun. Check out discoverycenter.org for more information

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Ad 2

:30

 

SFX:  Door slamming and car starting (03 SECONDS).

CHILD:   (EXCITED) THAT WAS AWESOME MOM! Science Sprouts at the Discovery Center is my favorite thing to do!

MOM:      I’m glad you had a good time sweetie. Science Sprouts is a lot of fun! Did you learn anything?

CHILD:   (EXCITED) Yeah! Science is so cool. Can we go back next week? They are teaching about insects!

MOM:    I already signed us up! (To self) If only getting her to learn science at Science Sprouts was as easy as getting her to eat her vegetables, I would have all my battles won!

CHILD:   (Reading the flyer) Well, this looks like a lot of fun and a great chance for us to spend time together. (WHISPER TO SELF) and a great way to spark Riley’s interest in science. (To Child) Yes, we will go I will get online and register us for next week!

   ANNCR:    Plant the seed in your child and watch their desire to

learn grow through Science Sprouts. Science Sprouts is designed for Early Childhood Learners (up to age 6).  Includes special free science presentations and science story time geared to young learners.  For Kindergarten or 1st grade classes, MOPS groups, day care providers, preschools, playgroups and families.  Explore the fun of science and science of fun. Check out discoverycenter.org for more information

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Non-Traditional Media

Billboard

Commercial

Script (Pictures going across)(Soft Background Music)Girl- “Boy, am I going to be busy at Science Sprouts today”Girl- “First, I have to stop by the grocery and pick a few things up”

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Girl- “Maybe listen to a story a little later”Girl- “Then, I’ll take a ride”Girl- “Unless my Mom decides she wants to ride first”Voiceover of Daughter- “Join us for Science Sprouts Museum Days every third Friday of the month starting in September. Age 6 and under. For more information, visit our website DiscoveryCenter.org or call (417) - 862-9910”

Science Sprouts Media Choice Rationales Print AdvertisementsEnrooting EnrichmentOzark Farm and Neighbor Newspaper is a popular publication for people in the rural areas surrounding Springfield and much of the Ozarks. This makes it a perfect fit for the Science Sprouts advertising campaign. It is read by many mothers and fathers in this region who are interested not only in educating their children, but also in a fun family outing or activity. Many children in smaller towns and schools don’t have as many educational opportunities, so reaching these people is a great way to increase the awareness and the number of visitors to the Discovery Center and Science Sprouts. We chose the enrooting enrichment because parents want to help their child with educational success. By advertising to the Ozark Farm and Neighbor readers, we are able to communicate to those parents.

Blossoming into BrillianceWe recommended Momslikeme magazine because 69% of moms receive this in their child’s backpack from schools in the Springfield (Greene County) area. According to our primary research survey as well, a lot of moms heard about Science Sprout Museum Days from Momslikeme. This advertisement will run at the beginning of the month for the six months of Science Sprout Museum Days campaign. It will give our target audience the chance to see the advertisement prior to the Science Sprouts event.

Seed Your Success417-Magazine has high ad impressions and reaches over 20,000 people monthly, with 60% being female. Of the females who view this magazine, 43% are mothers. The 417 Magazine is a great place to promote the Discovery Center’s Science Sprouts Days because it reaches our target audience. We recommend that once a month, for 6 months a full page be printed in the magazine for the Science Sprouts Campaign. (Total Cost= $1,964.00).

RadioWe chose the concept of using a mother and child to demonstrate that Science Sprouts is a family event. Also, we focused on showing the educational and interactive element. Our choice for the media outlets was based on budget and what mothers are listening to in the Greene County area.

Television Commercial For the television advertisement, we recommend a number of different networks to try and maximize our reach. The networks chosen were in cable because the average reach and price of cable is a lot better than network television. The specific television networks we hope to hit were divided into two groups, the gray and yellow. They have networks like Nickelodeon and HGTV to name a few. We chose to advertise on OPT Children’s because they allow us to be program specific with our advertising for one flat rate. We could air the commercial on the Thursdays prior to Science Sprouts during Sesame Street, which is

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viewed by a lot of pre-school aged children.

Promotional Advertisements Print Advertisement

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Radio Whole Health Day

:30

 

SFX:  Light Music

 

ANNCR: 

 

Dance. Music. Gardening. Poetry. Art. Cuisine. Yoga. What piece are you missing from a whole healthier self? Come to the Discovery Center on May 14 from 10am to 3pm for our Whole Health Day that encompasses your body, mind, and spirit. Listen and interact with health experts, watch and join in with yoga and dance instructors, and let your mind free itself with local musical and visual artists. Open yourself to new ideas that will make a happier and healthier lifestyle for yourself and your family. It’s never too late, or too early, to make yourself whole.

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Direct Mail Postcard

Flyer

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Promotional Event Media Choice Rationales

Print AdvertisementAdvertising in the News-Leader is a logical choice for the Whole Health Science Day event. It is one of the most well known newspaper publications in the Springfield Area. With a 2:1 ratio over the nearest other media type, The News-Leader is the number one source of advertising in our local market. Its distribution reaches 32 counties surrounding Greene County, including four in Arkansas. The readership for the News-Leader is high in the Springfield area. 62% of total adults read the newspaper at least once a week. 49% of women and 56% of men between the ages of 18-34 read the News-Leader, while 64% of women and 50% of men between the ages of 35-49 read the newspaper. Most impressively, the News-Leader reaches 72% of women and 71% of men above the age of 50. These demographics target mothers, fathers, and grandparents alike that may have children in their families.

Radio AdvertisementThe Whole Health Day advertisement for the radio would run on KTOZ 95.5 3 times a week from April 14th- May 14th during the hours of 7am-10am. We want to remind people of this event, which is why it is on so much during that one month before the event. This is also a popular commute time for working parents, so it should be heard by them.

Direct MailA direct mailing would work because this is a onetime event and we want to again reach as many as possible. This is an inexpensive way to reach members of the community. We would send out the postcards to members of the Discovery Center and the rest to a random sample who have visited the Discovery Center once before.Flyer We chose the flyer because for a one day event like Whole Health Day, a flyer is very inexpensive and effective. It can be hung at local businesses, churches, and schools. It is also easy to get volunteers to hang these up.

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Cost per thousand and Cost per Rating Point for both Science Sprouts and Whole Health Day

For each advertisement medium, we set out to discover the cost per thousand and cost per rating point, if available.

Television- Not available

Nontraditional Billboard-Springfield Location- Cost per thousand (CPM)- $2.08Ozark Location- Cost per thousand (CPM)- $2.08

Radio- Cost per rating pointKGBX- Cost=$40, CPP=$40, 1CPRP per commercial, total=36 cost per rating point over duration of Science Sprouts campaignKSMU- Not availableKTOZ- Cost=$35, CPP=$35, 1CPRP per commercial, total=12 cost per rating point over duration of Whole Health Day campaign

Magazine- Cost per thousand (CPM)417 Magazine- $2.73Momslikeme- Not availableOzarks Farm and Neighbor Newspaper- Not availableNews-Leader (for Whole Health Day) - $3.62

Promotion Event

Whole Health Day

Creating and following a healthy lifestyle is imperative for children and adults alike. Childhood and adulthood obesity are huge problems in our society. Many factors in one’s lifestyle contribute to unhealthy living styles. Most believe food is the only aspect, when in reality, exercise and self-perception and self-esteem are just as important. Children and adults need to have an overall well-balanced lifestyle with healthy consumption, exercise, and positive thinking habits. We created a promotional event for the Discovery Center to address the importance of well-rounded lifestyle choices. The event, Whole Health Day, will be held on May 14, 2011 from 10am till 3pm. Exhibits, demonstrations, and hands on activities will teach the importance in developing one’s mind, body, and spirit to create a whole healthier self.

During this daylong event, we will have scheduled activities and demonstrations outside

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and inside the Discovery Center. Other tables of activities and displays will be open for visitors at anytime during the event. A tent that can easily be seen from the road will be outside the Discovery Center. This is where dance demonstrations by local high school, college, and community teams will perform throughout the day. Also, interactive yoga and aerobic lessons will be taught under the tent. Near, a healthy heart station will measure blood pressure and heart rate for visitors. A final attraction that will be placed outside is a cow milking station. Visitors can learn about local farming and the benefits of milk in their diet. Highland Dairy Products will donate a certain amount of milk cartons to be used as prizes for participating in milking the cow.

Inside, local gardening and agriculture experts will have tables with information and examples of fresh vegetables and fruits grown in our area that can contribute to a healthy lifestyle. Along with these experts, other Springfield (Greene County) area dieticians and culinary experts will demonstrate and hand out samples and recipes of easy and healthy treats to visitors. Cooking and eating healthy isn’t the only important part of a healthy meal, meal planning is also a major aspect of healthy eating. In another station, volunteers will help Whole Health Day guests create a crafty menu or recipe book to take home and use. Various tables and displays showing the Food Pyramid, grocery shopping tips, and other healthy eating information will be around the Discovery Center to read and take home.On another level of the Discovery Center, guests can connect and develop a healthy and happy spirit through visual art, written art, and music. Local musicians and visual artists will display and perform their art while volunteers will help guests tap into their creativity through various art activities. Drawing, crafts, and poetry writing are a couple examples of activities that visitors can participate in. Another section will include space to experiment with various musical instruments, and also create crafty musical instruments out of household items. Additionally, to enrich the aspect of creating and enhancing positive character in visitors, area social workers and counselors will have booths about positive thinking and self-image. Informational packets and brochures will be available for visitors to contact other experts if they are interested in helping out their lives in a particular area.

By stressing all the aspects of mind, body, and spirit, guests will understand the importance of keeping their lives in check and balanced. Visitors will find a greater understanding of not only themselves but also their family, friends, and community members through the Whole Health Day at the Discovery Center.

Conclusion

We hoped you enjoyed our ideas and suggestions for this campaign. Through this campaign and promotional event, we are confident an overall increase in awareness and sales will be achieved by the Discovery Center. Additionally, if you have any questions, do not hesitate to contact Diversity Inc. at (314)-348-7281.

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Appendix

A) Survey Results

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B) Survey Results

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Percentage of Ways People Heard about DCS

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3%

6%

19%

23%10%

10%

16%

3% 10%

TV

Flier

Bulletin

Discovery Center Newslet-ter

Kid's Directory

Comm. Calendar

Friend

City Newspaper

Moms Like Me

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