Boston – Hartford – Springfield – Providence - New England

Telemundo Sponsor Package

Telemundo Proposal2010

Attorney’s Sponsorship Opportunities

Develop a tactical media package to establish a leadership position within the Hispanic market viewership population.

Impact the audience through a creative and innovative media and promotions package focusing on the CT Science Center.

Build relationships with viewers and clients through grass-root Telemundo signature events.

As a media partner, support CT Science Center’s advertising strategy in recruiting, branding and relationship building.

Telemundo Hartford/Springfield’s mission is to enrich the lives of Hispanics throughout Connecticut and Western Mass. We inform, empower, inspire and entertain our audience through innovative and culturally-relevant content across multiple platforms.

General Objectives

Our 3 main attributes form the basis for our voice: always working together to create a fresh, dynamic and appealing personality.

Engaging, stimulating, emotional, fun, creative, experimental, powerful, energizing, edgy, sexy,

buzzworthy, thought-provoking, challenging

PROVOCATIVE

SMARTRelevant, contemporary, stylish, clever, elegant, fresh, classy, aspirational, intuitive, entertaining, diverse, unique, witty

TRADITIONAL Respectful, reliable, inspiring, recognized,

habitual, big, credible, trustworthy,accepted, safe, accessible

P. 9

Always strive to include all three attributes in overall efforts.

Telemundo Brand Overview

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Boston – Hartford – Springfield – Providence - New England

Description

Telemundo has joined CT Science Center to promote their educational series and events they have to offer using vignettes and online media to help reach its targeted demographic.

The CT Science Center offers exciting tools to help educators and parents bring textbooks alive. Creating unforgettable experiences with science motivates students and visitors of all ages to enthusiastically embrace science at school, at home, and in their communities. With 150 hands-on exhibits, a state-of-the-art 3D digital theater, four educational labs, plus daily programs and events, the Connecticut Science Center offers endless exploration for children, teens and adults. Every part of science is at the visitor's fingertips, from Physics to Forensics, Geology to Astronomy.

Telemundo Hartford/Springfield will feature CT Science Center using the Telecam de Telemundo and holaciudad!. Through this partnership, CT Science Center will help expand its outreach and message to the Greater Hispanic Community.

Let Telemundo Hartford/Springfield, make your business shine on-line!

holaciudad! will have a special section dedicated to the CT Science Center, featuring a list of resources and events happening at the Science Center, as well as relevant news, videos and much more.

www.holaciudad.com

Advertising Opportunities:

CT Science Center microsite

Banner placement, with click-thru to sponsor’s website

Click-thru video player

At holaciudad! events go digital

Boston – Hartford – Springfield – Providence - New England

Sponsorship Opportunity A

Thanks for making a difference in our community!

Sponsorship Elements :

Online - holaciudad! microsite; specials, coupons, events, etc; includes web banners: 300x250,160x600, 800x100 (a $750 value, yours at a nonprofit special for $400)

On Air - Telecam de Telemundo (34):60 second spots @ $70 each (a $100 value); includes bonus spots on weekends

Trade(25):30 second bank (generic) spots with holaciudad! and CT Science Center website tag

Production cost is included

Investment: $2,500

Sponsorship Opportunity

Boston – Hartford – Springfield – Providence - New England

Sponsorship Opportunity B

Investment: $5,000

Thanks for making a difference in our community!

Sponsorship Elements:

Online - holaciudad! microsite; specials, coupons, events, etc; includes web banners: 300x250,160x600, 800x100 (a $750 value, yours at a nonprofit special for $400)

On Air - Telecam de Telemundo (68):60 second spots @ $70 each (a $100 value); includes bonus spots on weekends

Trade(50):30 second bank (generic) spots with holaciudad! and CT Science Center website tag

Production cost is included