Schweid and Sons Burger Trends Report 2016

SCHWEID & SONS 2016 BURGERTRENDS

REPORT

H ow do you create the Very Best Burger? We know it all starts with high-quality beef and then from there,

the sky is the limit. Buns, condiments, veggies, sauces, sizes, preparations, price and customer service all factor into what makes a successful Burger menu and restaurant.

That is why year after year, we bring you our annual Burger Trends Report. Meticulously compiled by gathering intel from our valued customers across the country about their Burgers, menus and marketing, it gives you unprecedented insight into what’s trending and what is never going out of style (spoiler alert: American cheese is still the king.)

This year, we’ve made it even more data-rich. New questions provide details about side items, restaurant size and marketing; the report now not only tells you what is a classic, but also what’s on trend, while also providing context in the overall business. In addition, it also sheds light on what social marketing channels are working to help drive in customers and raise customer satisfaction.

Ultimately, this is intended to be a source of inspiration that paves the way for thoughtful creativity and calculated experimentation. We want to help you stay ahead and on top of trends in the restaurant business, give you that little edge over your competition, and separate you from the pack. Sure, you could trailblaze and just try to figure things out, but we get it, for the busy and overwhelmed operator, that takes a lot of time and can be financially risky.

Instead, we did all the work and gathered the intel so you can make informed creative choices. So, how will you differentiate yourself in 2016?

Smoke the Burger Joint

2016 Burger Trends Report

What is the average Burger patty size being served in restaurants?

0%

8 oz. 5 oz. 7 oz. 4 oz. 6 oz. 3 oz.

10%

20%

30%

40%

50% 45%

13% 11% 11%6% 4%

Uncooked Weight


Photo Courtesy George Motz

What type of bun is used on your highest selling Burger?

0%

Brioche PlainWhite

PotatoRolls

Sesame CiabattaKaiser

10%

20%

30%

40%

50% 45%

17% 14%6% 4% 3%


Beer Army Burger Company, NC

What are the most popular types of cheese served on Burgers?

0%

American Cheddar Swiss Jack Blue Provolone

20%

40%

60%

80% 71% 67%

21%8% 8% 4%


The Ainsworth, NYC

What are the most popular sauces being served on Burgers?

0%

Ketchup Mayo BBQ Sauce

Chipotle Mayo/Aioli

AioliSignature Sauce

10%

20%

30%

40%

50% 46%

31%21%

27%

13% 12%


Smoke The Burger Joint, OH

What are the most popular vegetable toppings being served on Burgers?

0%

Tomato Lettuce Avocado PicklesMushroom OnionRings

RedOnion

JalapeñoWhiteOnion

20%

10%

30%

40%

50% 46% 45%

23%16% 15% 13% 11% 11% 6%



What are the most popular additional proteins being served on Burgers?

0%

Bacon Chili PulledPork

Egg Canadian Bacon

Ham

20%

40%

60%

80%

100% 95%

17% 16% 6% 5% 3%


Black Iron Burger, NYC

What is the average price of Burgers on restaurant menus?

8% 6%10% 9%

6%

18%

5%

14%

0%

20%

10%

$5–5.99

$6–6.99

$7–7.99

$8–8.99

$9–9.99

$10–10.99

$11–11.99

$12–12.99


Bad Daddy’s Burger Bar, NC

What are the most popular types of Burger patties?

Pre-formed Hand Patty Smashed

62%

27%

7%0%

20%

10%

30%

40%

50%

60%



What are the most popular types of ground beef being used to make Burgers?

60%

31% 30%19%23%

14% 9% 7% 5%Chuck All-Natural

(No Antibiotics, No Hormones)

Brisket Angus USDA Prime CertifiedHumane

Grass-Fed0%

20%

10%

30%

40%

50%

60%

SirloinCertified Angus Beef®



What temperature are customers asking for their Burger to be served at?

52%42%

13%6%

Medium MediumWell

MediumRare

Well0%

20%

10%

30%

40%

50%

60%


Which ratings and review sites do you check regularly?

0%

Yelp Trip Advisor

Google MyBusiness

Foursquare OpenTable

Zomato/UrbanSpoon

Facebook Zagat

20%

40%

60%

80%

100%

82%

57%

30%18% 13% 12% 10% 7%


Photo Courtesy Jody Fellows

How often do you reply to ratings and reviews on websites?

33%28% 27%

8%4%

Weekly Never Daily Monthly Quarterly0%

20%

30%

10%


Photo Courtesy Jody Fellows

Which social networks are you using to market your business?

0%

Facebook Instagram Twitter Pinterest Snapchat Foursquare/Swarm

YouTube

20%

40%

60%

80%

100% 98%

61% 58%

13% 12% 9% 9%


Joe’s Bar, NYC

Which dining segment best describes your business?

0%

Casual FastCasual

QuickServe

FamilyDining

FineDining

10%

20%

30%

40% 38%

17%27%

10% 8%


Chops Grille, NY

Do you offer side items with your Burgers or À la carte?

Side Items Come With the Burger

Side Items Are À La Carte

56%44%

0%

20%

10%

30%

40%

50%

60%


Bad Daddy’s Burger Bar, NC

What are your most popular Burger side items?

0%

FrenchFries

Onion Rings

Sweet Potato

Fries

Salad Curly Fries

Chips

20%

40%

60%

80%

100% 93%

31% 28%13% 5% 5%


Rhinebeck Bagel, NY

How many locations does your business have (same brand)?

56%

14%6% 3%4% 5% 5% 5%

0%

20%

10%

30%

40%

50%

60%

1 2 3 4 5 6-10

10-100

100-500


S chweid & Sons is a family-owned fourth generation ground beef purveyor, supplying restaurants, grocers and special events across

the nation. In the late 1800s, Harry Schweid began selling quality meats to butchers and restaurants in New York City’s Lower East Side. By the 1930s, his son Sam Schweid continued in his father’s footsteps and established a successful meat shop in Harlem.

In 1978, Sam’s son David Schweid took his family’s long withstanding heritage in the meat purveyor industry and founded Schweid & Sons, a company that would focus on one product – ground beef. Today, that same passion, commitment and work ethic is carried on here at Schweid & Sons through David and his two sons Jamie and Brad, all with a dedication to producing the best tasting, highest quality Burger.

Located in Carlstadt, New Jersey, our mission is to bring “The Very Best Burger” to customers by offering a range of high quality ground beef blends and products. All our ground beef is inspected or certified before it enters our shop. We have received a Safe Quality Food (SQF) Level 3 Certification, the highest level given by the World Standard for Safety initiative. We use the same suppliers year-round to guarantee consistent quality and flavor with each Burger and ground beef blend. There is no aged steak, no bench trimmings or any artificial coloring in any of our ground beef products.

We carry a full spectrum of Angus, Certified Angus Beef®, All-Natural, Wagyu, USDA Prime®, Hereford, Grassfed, Choice and Custom Blends. A wide selection of pre-formed Burgers in different bulk shapes and sizes. The All Natural blend comes from family farm-raised cattle and is Angus beef without any antibiotics, hormones or steroids; our Katana (Wagyu) blend is a highly-marbled USDA Wagyu® beef with no added hormone or antibiotics; and the Grassfed Standard is humanely handled grass-fed cattle which makes for a healthier Burger without skimping on the flavor. Additionally, our award-winning Butcher’s Blend is made from a proprietary blend of chuck round and sirloin that creates that sought after steak flavor in a juicy Burger.

We are proud to supply our high quality ground beef to Burger fanatics Nationwide for nearly 40 years and we thank you for giving us the opportunity to continue serving you.

Jamie Schweid – President | David Schweid – Chairman | Brad Schweid – EVP


METHODOLOGYThe Schweid & Sons 2016 Burger Trends Report was compiled by surveying a diverse mix of restaurants—from big chain operators to small, local, trend-setting establishments—from coast to coast.

Recipients were invited for many questions to select more than one answer or write in additional suggestions. Responses that received less than 3% selection were not included in the report; all data was also rounded to the nearest whole number.

The data graphs in this report are meant to serve as a topline summary of the total results. They are not a complete representation of all responses.


facebook.com/schweidandsons

twitter.com/schweidandsons

instagram.com/schweidandsons

pinterest.com/schweidandsons

linkedin.com/company/burger-maker-inc-

For retail & supermarket business inquiries, contact Todd Krc [email protected]

For food service business inquiries, contact Bill Schmitt [email protected]

For marketing and public relations business inquiries, contact Rev Ciancio [email protected]

CONTACT

ONLINE

schweidandsons.com

Schweid and Sons Burger Trends Report 2016

Food

Transcript of Schweid and Sons Burger Trends Report 2016