Schrödinger's IA: Learning to Love Ambiguity
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Transcript of Schrödinger's IA: Learning to Love Ambiguity
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Schrödinger’s IALearning to love ambiguity
Kerry-Anne Gilowey | IA Summit | Baltimore | 7 April 2013
#SchrodingersIA | @kerry_anne
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Sowhat’snext?
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Here’s what I’dLIKE to say:
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I’m going to drive home from this meeting.
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Then I’m going to have a little think.
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I’m going to write things on bits on paper.
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I’m going to have another little think.
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I’m going to sleep on it.
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And then it’ll be tomorrow, and we’ll see.
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But then there’s what I actually
say.
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I’m going to...
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Why does this happen?
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Uncertainty is uncomfortable.
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We feel under pressure.
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So we map out a personal methodology.
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And we use it over and over.
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We choose a route.
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And we stick to it.
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We don’t want to beseen as inconsistent.
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So what’s the problem?
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We look for answers
before we understand
the questions.
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We make decisions too early.
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We ignore things wecan’t make fit.
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We keep going throughthe motions.
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We end up solvingthe wrong problem.
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Ambiguity tolerance
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Dead or alive? Who knows?
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Embrace ambiguity.
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A positive leadership
trait.
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“If a man will begin with
certainties, he shall end in
doubts; but if he will be
content to begin with doubts,
he shall end in certainties.”- Francis Bacon
(The Advancement of Learning)
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In practice
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Start fresh with every project.
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Avoid fall-back methodologies.
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Less dogma, more principle.
Principle Dogma>
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Nothing should beset in stone.
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Leave room for changing direction.
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Discovery is not a phase.
X
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Discovery is not a phase.
X
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- Leisa Reichelt
(Strategic User Experience, Confab London
2013)
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But at some point, it allcomes together.
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What about our clients?
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Yes. That’s the tricky
part.
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They have reports to complete.
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They have no idea what to expect.
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They’re concerned about ROI.
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They’re scared.
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1. Be honest.
2. Be confident.
3. Communicate early and often.
4. Stay calm. It’s contagious.
5. Have a healthy fear of commitment.
6. Collaborate.
7. Commit to the work, not the
deliverables.
A few ideas
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“When both the client and dev team
aren't hung up on getting the design
locked down through an early sign-
off, it gives the design a chance to
evolve into something a bit more
prepared to survive in the real
world.” - Dennis Kardys
(A More Flexible Workflow)
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Thank you!Kerry-Anne Gilowey
Independent Content Strategy
Consultant
@kerry_anne
Kerry-Anne Gilowey | IA Summit | Baltimore | 7 April 2013
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• Slide 6: Chris Campbell - http://www.flickr.com/photos/cgc/ (CC-licensed)• Slide 19: quinn.anya - http://www.flickr.com/photos/quinnanya/ (CC-licensed)• Slide 21: Horia Varlan - http://www.flickr.com/photos/horiavarlan/ (CC-licensed)• Slide 22: Ian Kershaw - http://www.flickr.com/photos/moonboots/ (CC-licensed)• Slide 27: Old Shoe Woman - http://www.flickr.com/photos/judybaxter/ (CC-licensed)• Slide 31: baralbion - http://www.flickr.com/photos/baralbion/ (CC-licensed)• Slide 32: Cyol Ternyan. - http://www.flickr.com/photos/cyol/ (CC-licensed)• Slide 43: Leisa Reichelt - http://www.slideshare.net/leisa/ (Used with permission)• Slide 44: RangerRick - http://www.flickr.com/photos/rangerrick/ (CC-licensed)• Slide 47: delphwynd - http://www.flickr.com/photos/delphwynd/ (CC-licensed)• Slide 50: Paolo Margari - http://www.flickr.com/photos/paolomargari/ (CC-licensed)• Slides 5, 7, 13, 16, 17, 23, 38, 39, 48, 49: http://www.capetownstockphotos.com/ (Used by permission)
All other images are either personal photos, or legally purchased stock photography.