Schools4Life South West Launch Presentation final
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Transcript of Schools4Life South West Launch Presentation final
South West
Launch
Today’s programme
10.25 am Welcome and housekeeping - Sarah Young
10.30 am Healthy Schools Plus and Schools4Life– a sustainable way forward – Gabriel Scally
10. 50 am Background of the Exchange Foundation and Schools4Life – Stuart Jackson
11.10 am Key points summary- Sarah Young
11.20 am Refreshment Break
11.40 am STELa Model and its evidence base – Prof. Jeff French
12.00 noon Support for your local programme - Sarah Young
12.30 pm Close- Sarah Young
WelcomeSarah Young
Building on success
Gabriel Scally
Healthy Schools Plus and Schools4Life
A sustainable way forward
Stuart Jackson
Background
“The best way
to predict the
future is to
make it”Alan Kay
NEWSFLASH
Public Service changing shape
A need to support “Change Makers”
Aspiration & Empowerment
Key to the future
A co-operative movement
Committed to the South West
Locally Lead – Nationally Shared
Low Group High Group
High Grid ‘Fatalism’:
‘randomness/uncertainty’
‘Hierarchy’:
‘bureaucracy’
Low Grid ‘Individualism’:
‘market-based’
‘Egalitarianism’:
’mutuality’
The Grid-Group Matrix (Douglas, 1970; 1992)
social regulation
social integration
Harvard 1999
Progression of value
The report of the
Independent review
on poverty and
Life Chances
Frank Field
The Foundation Years:Preventing poor children
Becoming poor adults
PeopleShaped
Mind
Body
Soul
2011 a new
co-operative movement
• Robert Owen
• William King
• The Rochdale Pioneers
• CWS
• Co-operatives Today
We have a shared purpose, we have a need,
we have a massive set of skills and experience
In a nutshel
• Well being foundation
• STELa behaviour change tool
• Leadership & organisational
transformation
• A network of change makers
working along side
Healthy Schools plus
• Support to complete cohort 3
• Migrate with HSplus tools
• Sharing resource and support
• Locally lead
• Sharing resource
• Reinvesting in the South West
shared legacy
• Launched for you and for
us, this has to be
sustainable and create a
legacy for all involved
• Investment made by a
team of people who
believe in you
• Demand lead, Wanted
& Needed. Driven on
co-operative principles
a simple request
Changemakers
for a stronger
tomorrow
Predictable
Future
To sign up email [email protected]
Add school
logo here
(optional)
Key
Points
Summary
Sarah Young
Science, evidence,
data and insight driven
cross sector programmes
Short term disconnected
campaigns and projectsLESS
MORE
1. Clear measurable objectives
2. Informed by evidence reviews
3. Informed by target audience
insight and issue data
4. Coordinated sustained programmes
5. Systematic & transparent planning
6. Congruent evaluation
Planning is an unnatural
process; it is much more fun
to just do something.
The nicest thing about not
planning is that failure comes
as a complete surprise rather
than being preceded by a
period of worry and
depression."
Sir John Harvey-Jones (1924 - 2008)
• PROCEED
• CDCYNEGY
• DH Marketing & Evaluation template
• TPPT (NSMC)
Selection of supportive referencesChanging Behaviour a public policy perspective. (2009)Australian Public service Commission. Barton, ACT:
Australian Government Publishers Ltd.
Cabinet Office Research Project (2002) OPM. The effectiveness of different mechanisms for spreading
Good Practice. London: Cabinet Office
COI a. (2009) Payback and return on marketing investment (ROMI) in the public sector. GNC. London
COI b. (2009)Communications and behaviour change. COI GCN. London.
CDCYNEGY planning tool for social marketing (2005), CDC. Atlanta, GA: Centres for Disease Control.Department of Health and Human Services (2003) Making Health Communication programmes work.
Washington, DC: National Institute of health National Cancer Institute.
Donovan R and Henely N (2003) Social Marketing: Principles and Practice. East Hawthorn, VIC: IP Communications
Elliot B (1988) The development and assessment of successful campaigns’. Education co-ordinators’ workshop on media skills. Brisbane: Public
Opinion Quarterly, vol.37, pp.50-61
French J and Mayo E (2006) It’s Our Health! London: National Consumer Council
French J. Blair- Stevens C. Merritt R. McVey D. Social Marketing and Public health, theory and practice. Oxford University Press 2010.
French J, Merritt R and Reynolds L: Social Marketing Casebook. Sage 2011.
Government Social Research Unit (2008) Knowledge review. Practical guide: An overview of behaviour change models and their uses. London:
Government Social Research Unit. HM Treasury
Halpen D, et al. (2004) Personal Responsibility and Changing Behaviour: the state of knowledge and its implications for public policy. London: Prime
Minister’s Strategy UnitHerron DB (1999) Marketing nonprofits programs and services: Proven and practical strategies to get more customers, members, and donors. San
Francisco: Jossey-Bass
Hills D (2004) Evaluation of community – level interventions for health improvement: a review of experience in the UK. London: Health Development
Agency.
International Union for health promotion and education (2000) The evidence of health promotion effectiveness. International Union for health
promotion and education. Brussels: European Commission. 2nd Ed.
Kotler P, Roberto W and Lee N, Second Ed (2002) Social Marketing - Improving the quality of life. Thousand Oaks, CA: Sage Publications.
Moodie R (2000) Infrastructures to promote health: the art of the possible. Victoria: Health Promotion Foundation.
National Institute for Health and Clinical Excellence (2007) Behaviour change at population, community and individual levels. Reference Guide.
London: NICENational Social Marketing Centre. (2008) The total process planning framework for social marketing. London: National Social Marketing Centre
NESTA (2001) Selling Sustainability. Seven lessons from advertising and marketing to sell low-carbon living . Report Supplement 01 London: NESTA
Schorr LB (2003) Determining “What works” in social programs and social policies: Towards a more inclusive knowledge base. The Brookings
Institution
Snyder, L. B., Hamilton, M. A., Mitchell, E. W., Kiwanuka-Tondo, J., Fleming-Milici, F., Proctor, D. A meta-analysis of the effect of mediated health
communication campaigns on behavior change in the United States. J Health Communication 2004 9 Suppl 1
Turning Point. (2004).The managers Guide to Social Marketing. The National Social Marketing Excellence Collaborative. Seattle, CA: Turning Point.
PR
EC
ED
E-P
RO
CEED
MO
DEL*
Quality of
life
Phase 1Social
assessment
Health
Phase 2Epidemiological
assessment
Health
education
Policy
regulation
organization
HealthProgram
Phase 5Administrative &
policy assessment
Phase 6Implementation
Phase 7Process evaluation
Phase 8Impact evaluation
Phase 9Outcome evaluation
Predisposing
Reinforcing
Enabling
Phase 4Educational &
ecological
assessment
Behavior
Environment
Phase 3Behavioral &
environmentalassessment
Scope Develop Implement Evaluate Follow-up
A deliberately simple and straight-forward process
to help “managing the complexity” within each stage & keep the process ‘on-track’
• Scope
• Test
• Enact
• Learn and Act
A systematic and staged process
Scope Test EnactLearn
&
ActScope Test Enact Learn
Act
“Everything should be made
as simple as
possible,
but not simpler.”
Scope Test EnactLearn
&
ActScope Test Enact Learn
Act
Features1. Simple to use and complete
2. Based on best practice principles
3. Guides & formats a formal plan and record
4. Capacity to update and share
5. Lots of tools to assist with analysis,
and recoding.
Benefits for schools1. Step by step process
2. Results in a systematic plan
3. Increases the probability of positive impact
4. Facilitates learning & improvement
5. Assists in feedback to managers, governors
and commissioners
Smoking prevention project
The smoking prevention project is targeted at 12 – 14 year
olds in the school and will aim to both reduce the number of
children who smoke and also prevent children form taking up
smoking .
The project will be integrated with all other programmes
within the Schools for life programme.
The project will be evaluated using a combination of impact
and outcome measures
„VERB, It‟s what you do‟U.S. Department of Health and Human Services
Centres for Disease Control and Prevention
2002 to present
social marketing campaign to
increase physical activity
among tweens age 9-13
•32% decline in the number of sedentary 9 – 10 year olds
•Girls demonstrated a 37% decline in sedentary activity
•lower middle households, 25% more physical activity
•38% decline in sedentary children from low-income homes
www.cdc.gov/youthcampaign
Supporting your
local programme
Sarah
Young
Get Involved with The Exchange
Foundation.
It is a fun, diverse community of people
from around the UK. You don't have to be
a Change guru (or even know what that
means!) to get involved. You just have to
love People.
www.schools4life.org.uk
Area of Interest• You can build a better community by getting involved with Schools4life. You don’t have
to be a Change guru (or even know what that means!) and you don’t need to spend lots of time. Take a look at the opportunities below and feel free to ask if you have any questions.
• Helping UsersInterested in helping others get the most out of using behaviour change
• LocalisationGet involved with the exchange foundation by making Schools4life and other projects
available in your local area. Also help us tell the world about how Schools4life is building
a better future for our Children and young people and schools communities.
• Testing and Quality AssuranceQA is one of the easiest ways to get started with Schools4life and is a great way to get
familiar with our methods and tools. Help us hunt best practice and learn more about latest change techniques
• ResourcesDevelopers can help Schools4life by adding new features, new tools and making our
technology and tools more appropriate and effective.
• Marketing and EvangelismHelp us spread the word about how The Exchange Foundation and Schools4life are building
a better future. There are opportunities to promote to schools, Government and other
Countries
Join us now.
Your journey towards
healthier, happier futures
for our children and young
people starts here...
www.schools4life.org.uk