PowerPoint Presentation

Esti Berkowitz, Primetimeparenting.com

5 Things @Social Media
Your Should Know

5 Things @socialmedia

What Is Social MediaWhy Schools Use Social MediaWho Has SucceededHow To Ensure Privacy Where To Begin

What Is Social Media

Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial.Source http://en.wikipedia.org/wiki/Social_media

What Is Social Media

Social Media and the internet is used as the main source of sharing and retrieving information by moms 36.5 million US women are moms with children at homeAccording to CafeMom Moms Spend8.1 hours of social networking an average at CafeMom

What Is Social Media

Why Schools Use Social Media

Communicate about school activitiesBuild community and school spiritMotivate people to donate time and moneySupport school admission goals and open housesStay connected with alumniStay current on how technology is changing the way we communicateMonitor what is being said about the school

What Is Social Media

What Is Social Media
The Old PTA Meeting

What Is Social Media
The New PTA Meeting

Why Schools Use Social Media

Just like small businesses, schools also have major objectives and goals to achieve. Social Media is an easy and economical way that can enable a school to achieve these goals and much more. Just like small businesses that want to build relationships, schools use social media to reach out to past, present, and future students.

Who Has Succeeded

DesignEase of useCopywriting

*Best school Websites are selected by judges who review the entered websites using the seven criteria above http://www.webaward.org

InteractivityUse of technologyInnovationContent

Who Has Succeeded

We have received a lot of positive feedback about our use of Twitter and Facebook. Parents, alumni and prospective families all enjoy visiting our Facebook Fan Page as it provides them with a way to learn more about our community and school activities. It is an easy and hassle free way for us to share information about school activities and build awareness of our unique academic programs. Bridget OToole, PR and communications coordinator, Denver Academy

Who Has Succeeded

Adding functionality to the website so parents can use a a password to access online information, photo albums, links to homework, and contact teachers via email.Mireille Allen, Director of Communications and Marketing, Akiba Academy

How To Ensure Privacy

A Fan Page is not the same as an individual profile page. It is simply a page where an organization (company or nonprofit) can post information, applications, photos or videos.Also, contrary to an individual profile which limits you to 5,000 friends, a Fan Page allows for an unlimited amount of fans.The bigger the fan base, the more the page will be viewed. When people become a fan of a page, it shows up on their personal wall and is visible to their friends. Friends can then click on the alert and immediately be taken to the Fan Page.Fan Pages also allow you to place a varied amount of security settings. This gives you the freedom to make your posts as public or private as you want. We actively monitor our Facebook page and delete any comments we deem inappropriate. Thus far, the benefits of the page have far outweighed the risks.Bridget OToole, PR and communications coordinator, Denver Academy

Where To Begin

Tip #1: Designate The Admin

Tip #2: Discovery
Whos Talking About Educational Issues?

Tip #3: Listen, Listen and Listen More

Tip #4: Monitor And Respond

And this is just the beginning

5 Things You Can Do Today

Identify two or three goalsUse the summer break to implement those goalsAssign the marketing department to take charge Website updatesAssign Alumni member to monitor and update facebook and twitterRemember, content is King

Thank You!

I Get It

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