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JECRC UNIVERSITY School of Management (B Tech Integrated) Dual Degree

School of Management

Course Structure and Syllabi

for

B. Tech. Integrated (Dual degree)

Academic Programmes

July, 2013


Course Structure

Sub Code Sub Name Contact hours L-T-P

C

Semester I

M11001 Principles and Practices of management 3-0-0 3

M11004 Organizational Behaviour 3-0-0 3 Total 6-0-0 6 Semester II

M12001 Information Technology for Management 2-0-0 2

M12006 Business Communication and Personality

Developments 3-0-0 3

Total 5-0-0 5 Semester III M11003 Managerial Accounting in Management 4-0-0 4 M11005 Marketing Management 3-0-0 3 Total 7-0-0 7 Semester IV

M12004 Management Research Methodology 3-0-0 3

M12005 Human Resource Management 3-0-0 3 Total 6-0-0 6 Semester V M11006 Quantitative Methods in Management 4-0-0 4 Total 4-0-0 4 Semester VI

M12002 Advanced Financial Management 4-0-0 4

M12003 Production & Operations Management 3-0-0 3 Total 7-0-0 7 Semester VII

M11002 Managerial Economics 4-0-0 4

M11009 Empirical studies 0-0-4 2

Total 4-0-4 6

Semester VIII

M11008 Business environment 3-0-0 3

M12007 Contemporary issues and viva voce 0-0-4 2 Total 3-0-4 5


Teaching Scheme

Semester IX


C

M13001 Strategic Management and Social Capital 3-0-0 3

M13002 Business Laws 3-0-0 3

M13003 Summer Training Project Report 0-0-6 3

Elective-I 3-0-0 3

Elective-II 3-0-0 3

Elective-III 3-0-0 3

Elective-IV 3-0-0 3

Elective-V 3-0-0 3

Elective-VI 3-0-0 3

TOTAL 24-0-6 27

NINTH SEMESTER (ELECTIVES)

Sub Code FINANCE

M13101 Security Analysis and Portfolio Management

M13102 Indian Financial System

M13103 Financial Decision Making

M13104 International Financial Management

MARKETING

M13105 Sales and Distribution management

M13106 Product Management and Brand Building

M13107 Advertising Management

M13108 International Marketing

HUMAN RESOURCE

M13109 Organizational Development and Management of Change

M13110 Sourcing , Training and Development

M13111 Performance Management and Retention Strategies

M13112 Strategic Human Resource Management

INFORMATION SYSTEMS

M13113 Data Base Management System

M13114 System Analysis and Design

M13115 ERP

M13116 Business Process Re-engineering

PRODUCTION AND OPERATIONS

M13117 Materials Management

M13118 Total Quality Management

M13119 Operations Research

M13120 Supply Chain Management

JECRC UNIVERSITY School of Management (B Tech Integrated) Dual Degree Teaching Scheme

Semester X


C

M14001 Managerial Ethics 3-0-0 3

M14002 Project Management 3-0-0 3

Elective-I 3-0-0 3

Elective-II 3-0-0 3

Elective-III 3-0-0 3

Project study 0-0-4 2

TOTAL 15-0-4 17

TENTH SEMESTER (ELECTIVES)

Sub Code FINANCE M14101 Working Capital Management

M14102 Financial Derivatives

M14103 Actuarial Sciences

MARKETING

M14104 Rural Marketing

M14105 Retail Marketing

M14106 Consumer Behaviour and Market Research

HUMAN RESOURCE

M14107 Industrial Relations and Labour Laws

M14108 Knowledge Management

M14109 Compensation Management

INFORMATION SYSTEMS

M14110 Business Intelligence and Data Mining

M14111 IT strategy and E-Business

M14112 Information System Audit

PRODUCTION AND OPERATIONS

M14113 Production Planning and Control

M14114 Logistics Management

M14115 Service Operations Management


SEMESTER I

M11001 Principles and Practices of Management Unit-I: Management an Overview, Management Defined, Functions of Management, Managerial Roles

and responsibilities, System and Contingency Approach for understanding organizations.

Management Thought-Classical Perspective, Scientific Management, Administrative

Management, Bureaucratic Management, Behavioral Perspective. Managerial processes,

functions, skills and rules in an organization, social responsibilities of Business.

Unit-II: Fundamentals of Planning - Objectives, Strategies, Policies, Decision making, Strategic

organizing design, line and staff authority and decentralization

Fundamentals of Organizing- Nature and purpose, departmentation, Span of Management.

Unit-III:

Direction-concept, Leadership- Meaning and Importance, transitions in leadership theories, trait

theories, behavioral theories, contingency theories, leadership styles and skills, managerial

culture and leadership. Coordination. Control- concept, nature and purpose, control technique,

control of overall performance, span of control.


SEMESTER I

M11004 Organisational Behavior

Unit I:

The nature and functions of an organization; meaning and systematic study of O.B; contribution

of behavioral sciences to O.B.; developing contingency model of O.B; OB in a global

perspective; Challenges and opportunities in OB. Nature of human behavior; Personality;

meaning; theories and determinants;

Unit II: Values, attitudes and job satisfaction; Perception – Meaning and definition, Perceptual

process, perceptual errors. Motivation, early theories of motivation; contemporary theories of

motivation; an integrative model of motivation; Motivational techniques for Indian managers.

Unit III:

Formation, classification, stages and group dynamics; Group decision making; teams and team

work; transactional analysis; Conflict and stress management: meaning, process, functional and

dysfunctional conflict, conflict handling, nature causes and consequences of stress. Management

of change: concept, Lewin‘s stages of change, forces of change, resistance to change, and

managing planned change.


SEMESTER II

M12001 Information Technology for Management

Unit I:

Information & System Concepts-Introduction --Concepts, Classification of Information, Methods

of Data & Information Collection, Value of Information, Organization and Information, System:

A Definition. Types of Systems, System Decomposition, Integration of Sub Systems, Elements

of a System, Human as an Information Processing System. International Business and IT.

Management Information System-MIS: Definition, Nature & Scope, MIS Characteristics,

Unit II:

Functions, Structure of MIS, Role of MIS, MIS as a Control System, Process of Management,

Application of MIS, ERP & IT‘s Benefits. Internet-Introduction to Internet, Why We Need

Internet, Internet Tools & Services, www, Internet in India, Security, Web Browser, Future of

Internet, E-Comm. an Introduction, E Business Fundamentals. New Information Technology:

Interconnection and networking, Multimedia, Neural Networks,

Unit III:

Artificial Intelligence, Executive Information System, Decision Support System (DSS) and

Expert Systems. Issues for Senior Management: Management Control, Management Issues,

Security Issues: Viruses, Worms and other creatures, I T issues for Management, Management in

a Technological Environment, the changing world of Information.


SEMESTER II

M12006 Business Communication and Personality Developments

Unit I:

Communication -Meaning, importance, process, types, effective and efficient communication,

barriers in communication, Communication effectiveness, Formal and informal communication.

Interpersonal skills and rapport. The art of listening. Role expectation/role ambiguity and

conflict.

Unit II:

Organisational strategies for effective communication, written communication. Presentations,

use of audio visual aids. Managerial report writing.

Unit III:

What Makes A Winning Personality, Building Self – Esteem and Self – Confidence, Indicators

of a Positive & negative Self – Image, Looking Great and Attractive, Eye Contact and body

Language, Dressing and Make – up, Physical Fitness, Social Graces and Table, Manners in

Conversations , Developing a Win – Win Attitude , Positive Strokes, The Magic of

Affirmations, Becoming a Pro – Active and Responsible Adult, Ego States and Personality,

Difference Between Reactive and Pro – active Response, Discipline in Problem Solving

JECRC UNIVERSITY School of Management (B Tech Integrated) Dual Degree SEMESTER III

M11003 Managerial Accounting in Management

Unit-I:

Financial Accounting – Concept, Importance and Scope. Generally accepted accounting

principles, Preparation of Financial Statements with special reference to analysis of a Balance

Sheet and Measurement of Business Income. Management Accounting – concept, need,

importance and scope. Cases and Problems

Unit-II:

Financial Statement Analysis- Concept, objectives and types. Ratio analysis- study of liquidity,

solvency and profitability ratios. Funds Flow Analysis – uses and preparation of funds flow

statement. Cash Flow Analysis – uses and preparation of cash flow statement. Cases and

Problems

Unit-III:

Cost Accounting – Records and Processes, Preparation of cost sheet. Marginal costing and

absorption costing. Marginal costing equation, Managerial application of marginal costing.

Break even analysis – Computation of breakeven point, margin of safety. Profit graphs. Cases

and Problems

Unit-IV:

Budgetary control-meaning, need, objectives, essentials of budgeting, different types of budgets;

Variance Analysis- Classification of variances, Material cost, Labour cost, Overhead cost

variances. Causes and Disposition of variances. Cases and Problems

JECRC UNIVERSITY School of Management (B Tech Integrated) Dual Degree SEMESTER III

M11005 Marketing Management

Unit I:

Introduction to Marketing function; genesis, the marketing concept. Marketing Management

System: objectives, its interfaces with other functions in the organisation. Environment of

Marketing- Economic Environment, Market: market segmentation. Consumer-buyer behaviour

models. Socio- cultural environment. Legal Environment. Ethical issues in marketing.

Unit II:

Marketing Strategy- Marketing planning and Marketing programming. The concept of marketing

mix, Product policy; the concept of product life cycle. New product decisions. Test marketing-

Pricing Management of distribution: channels of distribution. Advertising and production. The

concept of Unique Selling Proposition.

Unit III:

Implementation and Control. The marketing organization- alternative organization structures; the

concept of product management. Administration of the marketing programme: sales forecasting;

marketing and sales budgeting; sales management; management of sales force. Evaluation of

marketing performance; sales analysis; control of marketing effort; marketing audit.


SEMESTER IV

M12004 Management Research Methodology

Unit I:

Concept of Scientific Enquiry - Formulation of Research Problem Hypothesis Building. Review

of Literature, Research Design-Exploratory, Descriptive and Experimental research Design.

Qualitative Research Design. Data Collection -Sources, Constructing a questionnaire. The

Interview, Observation and Survey.

Unit II:

Sampling Decisions, Probability and Sampling. Introduction to probability theory; Measures of

central tendency and dispersion. Testing hypotheses, Parametric one sample test and two sample

tests, Level of Significance, Tables and Graphs, and using software for analysis Grouping and

displaying data to convey meaning.

Unit III:

Non-Parametric methods - the sign test for paired data, the rank sums test. The mann-whittney U

test,chi-square test and analysis of variance, Simple regression and correlation, the one sample

Runs test, rank correlation. Attitude Measurement- Motivational Research, Focus Group;

Scaling Techniques- Socio Metric and Rating Scale, Scalograms, Internal Consistency Scales.

Report Writing Organization. Presentation, Bibliography and References.


SEMESTER IV

M12005 Human Resources Management

Unit I:

Management of human resources- historical evolution of the field. Influences on the approach of

management of human resources. Line and staff components of human resource management.

Role of Human Resource management in a competitive business environment. Interpersonal

dynamics.

Unit II:

Building a task-person fit. Determining Human Resource requirements. Recruitment and

selection process. Training and Development. Job Evaluation, Team Building, Leadership.

Appraising employee performance. Wage and Salary Administration. Collective bargaining and

industrial relations, Quality of work life. Cost-Benefit analysis of HR functions. Safety, Health

and employee assistance programmes.

Unit III:

Grievances & Discipline, Unions & Associations, Collective bargaining, Participation, Job stress

counselling and mentoring, Human Resource accounting & Information system, Global reference

points of Human Resources Management.


SEMESTER V

M11006 Quantitative Methods in Management

Unit I

Role of quantitative methods and operations research for managerial decision making and

support. Role of mathematical models in problem formulation and solving. Structure of

decisions, statistical decision theory; decision making under uncertainty, risk, certainty. Decision

Trees; method, Game theory applications.

Unit II

Simplex technique; transportation, assignment. Mathematical Programming models formulation

and applications. Linear Programming- graphical problems.

Unit III

PERT and CPM. Queuing theory- M/M/1 and M/M/n model. Monte Carlo System Simulation

concepts and applications. Case Study applications and use of OR software packages.


SEMESTER VI

M12002 Advanced Financial Management

Unit I:

Aims and objectives of Financial Decisions. Time value of money, Integrated approach to

Corporate Financial Decisions. Effect of Taxes on Financial Decisions. Techniques of capital

budgeting decisions, Capital Budgeting Decisions under conditions of Risk and Uncertainty.

Unequal expected lives and investment outlays. Capital Asset Pricing Model: meaning,

Systematic and Unsystematic risk, calculation of Beta, CAPM and Cost of Equity Capital.

Business Valuation Cases and Problems.

Unit II:

Capital Structure Decisions, Operating and Financial Leverage, Optimum Capital Structure and

Capital Structure Theories, EBIT/EPS Analysis, Designing Capital Structure in practice. Cases

and Problems.

Unit III:

Divided Decisions: Dividend and Valuation- Walter‘s Model, Gordon‘s Model, Theory of

Irrelevance of Dividends (MM Approach). Types and Determinants of Dividend Policy. Internal

Financing and Dividend Policy. Stock Dividend (Bonus Shares) and Stock (Share) Splits.

Mergers Acquisition and corporate restructuring Cases and Problems.


SEMESTER VI

M12003 Production and Operations Management Unit I:

Operation Management-Introduction. Operation Research and operation strategy, forecasting

demand and linear regression, allocation of resources. Nature and Scope of Production

Management- process planning and design Facility Location; Types Manufacturing Systems &

Layouts; Layout Planning and Analysis Material Handling- Principals-Equipments, Line

Balancing-Problems Operations decisions-Production Planning and Control -In Mass Production

in Batch/Job Order Manufacturing. Capacity Planning -Models, Process Planning-Aggregate

Planning-Scheduling

Unit II:

Maintenance Management Concepts-Work Study, Method Study, Work Measurement, Work

Sampling Work Environment-Industrial Safety; Computer aided Manufacturing (CAM),

Artificial Intelligence & expert systems. Material Management -an Overview, production

control, storage and retrieval System. Inventory Control- JIT.

Unit III:

Concept of total Quality (TQ). International Quality Certification and other standards and their

applicability in design manufacturing Humanistic and Marketing Aspects of TQ. Total Quality of

services. Total Quality and safety. ERP and Business process engineering maintenance

Management, project management.


SEMESTER VII

M11002 Managerial Economics Unit-I:

Role of Economic Analysis in managerial decisions. Basic concepts; Objectives of Business

Firms and profit policies. Theories of Profit; Demand analysis and Demand Management w.r.t.

domestic and world markets. Determinants, estimation and managerial uses of elasticities of

demand. Demand forecasting. Supply function and market equilibrium analysis.

Unit-II: Cost concepts; cost function; Break-Even Analysis; Equilibrium Analysis of firm in an open

economy. Pricing and output under different market situations. Recent advances in Pricing

theory and practices. Production analysis and Input. Demand Functions. Project appraisal

techniques. Social cost benefit analysis. Investment decisions under risk and uncertainty.

Unit-III:

National Income concepts, their interrelationships. Inflation analysis; (Indian) Monetary System

and Banking Structure. Monetary policy analysis and its implications to industry. Issues of

economic development and planning. Managerial analysis of Indian Five Year Plans. Industrial

development planning and strategy. Regulation of industry and business. Industrial sickness.

Fiscal policy and its managerial implications. Business cycles and economic stabilisation.

Balance of payments, Exchange Rate. Analysis of Economic Survey and Government Budget.

M11009 Empirical studies

In this paper, the student with the help of corporate mentors will identify some problem of a

specific industry and will work out research methodology and analysis of that problem with the

help of faculty mentors. The student will prepare a report under guidance of faculty members.

There will be regular internal assessments by the concerned faculty members. The student will

submit written report and make an oral presentation before a panel of internal examiners (Dean,

Management of the university or his or her nominee and faculty members).


SEMESTER VIII

M11008 Business Environment

Unit I:

Business Environment – Nature, Concept and Significance of Internal environment. Management

of organisational resources for developing effective internal organizational environment,

introducing organisational change when this equilibrium is found. External Environment-nature

and significance - Economic, Socio- Cultural, Political and Technological factors influencing

Unit II:

Business Environment - Changing role of Government - Structure of Indian Economy.

Economic environment-types of economic systems, impact of liberalization and privatization on

Indian economy. Critical evaluation of latest economic policies of India, role of Indian business

houses in the world. Multinational Corporations - Foreign Collaborations Political environment-

Types of political systems, role of political organisation of India to development of economy.

Unit III:

Social Responsibilities of Business - Business Ethics - Developing Ethical Business Habits -

Work Ethos in Indian Perspective - Indian Heritage - Relevance of values in Management.

Government of India‘s Commercial Banking, Exim and Technology policy, Approach to Foreign

direct Investment. Government policy regarding small sector enterprises.

M12007 Contemporary issues and viva voce

In this paper, the faculty members will assign contemporary issues concerning with Indian

Corporate sector like, merger & acquisition, current economic issues, global interface, stock

market developments, new HR initiatives, recent trends in marketing trends etc, to the students.

The student will prepare seminar under guidance of faculty members. There will be regular

internal assessments by the concerned faculty members. The student will submit written report

and make an oral presentation before a panel of internal examiners (Dean, Management of the

university or his or her nominee and faculty members).

JECRC UNIVERSITY School of Management (B Tech Integrated) Dual Degree SEMESTER IX

M13001 Strategic Management and Social Capital

Unit I:

Introduction: Business policy-evolution of the concept. Difference between business policy and

strategic management. Corporate governance- concept, issues, models, evolution and

significance. Introduction to Strategic Management-Concept importance of strategic

Management, Strategy & Competitive Advantage, Strategy Planning & Decisions, strategic

Management Process. Top management perspective: Establishing company direction-developing

strategic vision, setting objectives and crafting a strategy-Internal & External Environment,

Formulating Long Term objective & Strategy, Strategic Analysis & Choice. Analyzing business

environment: Analysis of Business environment at 3 levels-Macro external environment

analysis, external environment analysis (Industry analysis and competitor analysis) porter‘s five

forces and competitor analysis framework, and firm level internal analysis. Identifying

alternative strategies: Grand strategies: stability, growth, retrenchment & combination strategies,

Generic strategies. Organization structures and strategy.

Unit II:

Competitive strategy and competitive advantage: Industry and competitive analysis, strategy and

competitive advantage, Principles of Competitive Advantage-Identifying Value Activities,

Competitive Scope and the Value Chain.

Unit III:

Social Capital-Social theory and social structure , Concept and characteristics ,concept of

bonding-bridging & linking : Putnam‘s theory ,A paradigm for social capital, Leveraging social

capital in Business set-up & NGO's ,Social capital in the organisation, Social capital outside the

organisation , Social capital, exchange and contribution, Social capital, intellectual capital and

the organizational advantage.


SEMESTER IX

M13002 Business Law

Unit I:

Nature of Business law, Sources of Business law and their classification. Mercantile law, Statute

I Case law, Customs and Usage. Agreement and their legal obligations. Essential elements of a

valid contract, types of contact, Void and voidable contract. Unenforceable and illegal

agreements. Offer and acceptance over the telephone. Law of Arbitration-Definition of

Arbitration, Effect of an arbitration. Arbitration without Intervention of Court. Powers and duties

of Arbitrators.

Unit II:

Sale of Goods Act. Definition and essentials of a contract of sale, Distinction between sale and

agreement to sell, sale and hire purchase, sale distinguished from contract for work and labour.

Kinds of goods, perishable goods. Document to the title of goods. Rules regarding transfer of

property, Transfer of Title on sale. Rules regarding delivery of goods. Buyers rights against

seller, and unpaid seller's rights. Consumer protection act. Consumers rights, consumer's disputes

redressal agencies, consumer protection council.

Unit III:

Negotiable Instruments act. Definition and characteristic of Negotiable instrument. Liabilities of

Parties to Negotiable Instruments. Brief exposure to Company Law including incorporation of a

company - objects, registration, article of association, raising capital from public, company

management and reconstruction, amalgamation and winding up.


SEMESTER IX

M13003 Summer Training Project

The summer training project report Evaluation and presentation will be done by internal and

external examiners. There will be no internal assessment. The student will submit written report

and make an oral presentation before a panel of internal examiner (Dean, management of the

university or his or her nominee) and external examiner (to be appointed by the Dean,

Management of the university). The assessment of the report and its presentation will be jointly

done by the internal and external examiner.


SEMESTER IX

ELECTIVES Finance

M13101 Security Analysis and Portfolio Management

Unit I:

Investment Environment. Saving and Financial flows, Financial Intermediation, Investment in

Corporate Securities and other Investment Outlets, New Issue market and Secondary Markets,

Markets and Brokers. Sources of investment information. Tax incentives. Theoretical framework

for investment Decision. Forecasting of future earnings, Concepts of Sustainable Earnings,

Rating, Index. Interest Rate Structure and Yield to Maturity Curve. Regulatory Framework of

Securities Markets in India. Practical Problems.

Unit II:

Valuation of Securities. Valuation of Variable Income Securities (Equity Shares): Theory of

Valuation- Management Studies .Earnings and Dividend Model: Aggregate Economic Analysis,

Industry Analysis, Fundamental Analysis, Technical Analysis, Growth Shares, Under and

Overvalued Shares. Analysis of Fixed Income Securities like Preference Shares,

Debentures/Bonds and other Financial Instruments Convertible Bonds: Warrants and Options,

Practical Problems.

Unit III:

Portfolio Management. General principles. Measures of Risk and Return, Required Rate of

Return and CAPM Markkowitz Portfolio Theory. Efficient Capital Market Theory. Alternative

Efficient Market Hypotheses. Constructing the Optimum Portfolio. Practical Problems.


SEMESTER IX

M13102 Indian Financial System

Unit I:

Overview of Indian Financial System. Role of Financial Markets in capital formation and

economic development; Indian Financial system- An overview. Commercial Banks and

Industrial Finance- evolving role. Reserve Bank of India as a Regulator of Banking System and

its other functions. Basel –I and Basel-II norms.

Unit II:

Markets. Money Market Organization in India nature, constituents and instruments. Industries

Securities Market in India: New Issue Market and Stock Exchange. Differences and similarities,

functions, methods of New Issues, Regulatory Framework and SEBI.

Unit III:

Mutual Funds, Insurance and others. Investment Policy and performance appraisal of Unit Trust

of India, Insurance Industry , IRDA Insurance Regulator . New Developments such as financial

instruments, Private foreign investments, case studies and problems.


SEMESTER IX

M13103 Financial Decision Making

Unit I:

An Overview of the Financial System- Saving and Investment, Money, Inflation & Interest,

Banking and Non Banking Financial Intermediaries. Financial institutions and economic

development: nature and role of financial system: financial system and financial markets,

efficiency, stability, technology, government intervention in the financial system. Financial

Markets and Instruments- Money market and Capital Markets, Financial Instruments: REPO,

TBs, Equities, Bonds, Derivatives etc.

Unit II:

Characteristics of Financial Instruments: Liquidity, Maturity, Safety & Yield. Concept of

strategic decisions-changing global economic environment. Valuation of strategic options-

merger and acquisition. Pricing & Planning, Strategy, Diversification & Merger-The Indian

Cases.

Unit III:

Strategic decisions regarding financial services- Valuation of exchange rate mechanism, strategic

decisions regarding securitization factoring and forfeiting, value creation and value based

financial strategy. Analysis of enterprise – concept of valuation EVA, MVA, enterprise value.

Analysis of corporate financial models.

JECRC UNIVERSITY School of Management (B Tech Integrated) Dual Degree SEMESTER IX

M13104 International Financial Management

Unit I:

Foreign Exchange Market and Risk Management: Environment of International Financial

Management: Balance of Payments. Means of International Payments, Foreign Exchange

Market, Currency Futures and Options Markets, Foreign Exchange Risk Management, Exchange

Risk, Political Risk, Interest Rate Risk, Measuring and Managing Foreign Exchange Exposure,

Practical Problems.

Unit II:

Financing of International Operations : Determination of Exchange Rate, Exchange Market and

Arbitrage, Exchange Rate Control, Financing of Exports and International Investments,

International Monetary Systems, European Monetary System, International monetary and

Financial Institutions, Practical Problems.

Unit III:

Financial Management of MNCs: Multinational Financial Management: Capital Budgeting

Decisions for Multinational Corporation, Financing Decisions- Cost of Capital and Financial

Structure, Working Capital Management and Control International Banking, International

Transfer Pricing, Cases and Problems.


SEMESTER IX

Marketing

M13105 Sales and Distribution Management Unit I:

The Sales Management - Introduction to sales management and sales organization, Sales

function & policies, Personal selling - nature, scope & objectives, Formulating Personal selling

strategy. Planning the Sales Effort - Sales planning and Budgeting, Estimating Market Potential

and Sales forecasting, Setting the sales territory & quotas, Sales and cost Analysis.

Unit II:

Organizing and Directing the sales Force - Recurring and training sales personnel, Designing &

compensating sales Personnel, Motivating and Leading the sales force, Evaluating sales force

performance. Distribution Management - Managing marketing logistics & channels,

Unit III:

Channel Integration - VMS, HMS, Channel Management, and Marketing channel Policies &

legal issue. Channel Institutions & control, Wholesaling &- Retailing, Channel Information

systems, Managing & Evaluating Channel Performance Case & future trends in sales &

distribution Management.


SEMESTER IX

M13106 Product Management and Brand Building

Unit I:

The product in corporate life, Corporate and product objective, product management role,

responsibility, scope and functions, product strategy and policy, optimum product pattern/line

range.

Unit II:

New product development and launching. Challenge of change opportunity and risk-product

innovation, modification, addition and elimination product proposals-sources, generation,

processing and selection. Establishing techno-economic feasibility product testing and test

marketing. Developing the strategy and the plan. Implementing the plan, coordination and

control. Brand identity, Image, Equity, Brand Plan and Management, New Product Development

Process.

Unit III:

Organization for Product Management, Marketing manager product manager-brand manager

concept, approaches and organizational role, product manager- functions and tasks-tools and

techniques. Brand extensions, acquisitions, Brand value, Consumer insight.


SEMESTER IX

M13107 Advertising Management

Unit I:

Mass communication theory and practices, marketing and promotion mix interrelationship and

interdependence advertising. Sales Promotion, Publicity and Public Relations- Scope,

Objectives, activities and creative role. Advertising, objectives tasks and process, market

segmentation and target audience- Message and copy development. Mass media, selection,

planning, budgeting and scheduling. Integrated programme and budget planning. Implementing

the programme, coordination and control.

Unit II:

Advertising Agencies in India, their services and terms, advertisement campaign development,

Agency selection and appointment; Agency Organization and operation, Getting the best of the

agency services. Analysis of effectiveness of advertisement and promotional campaign.

Unit III:

Why and when sales promotion support, Sales promotion activities; Consumer Oriented-Sales

channel Oriented-Sales staff oriented, Planning, budgeting, implementing and controlling

campaigns. Module III: Valuation and measurement of advertising and sales promotion

effectiveness, Company organization for advertising: sales manager, Sales Promotion Manager,

Market Development Manager- Role of Tasks, advertising ethics, economics and social

relevance. The Public Relations Activities, Public relations and mass media.


SEMESTER IX

M13108 International Marketing

Unit I:

International marketing-its scope and tasks- world economy prospects and Challenges; India‘s

external trade. Analysis of export performance. Why all organizations cannot go global Shipping

terms and international trade terms. Information needs of exports. Costing and pricing in

international trade. Advantages and disadvantages of globalization.

Unit II:

Strategic export planning. Handling an export transaction. Export marketing Checklist; Selection

of Markets: Choosing Markets; Export pricing; Management of export logistics. Documentation

for export; processing of an export trade. Sales forecasting in international trade, Identifying

geographical territories for expansion. Cultural factors affecting business in global market.

Unit III:

Export credit system pre shipment and post- shipment, finance, medium and long term credit

financing; ECGC; Transportation and shipment of cargo; Marine insurance of cargo; procedure

for claiming rebate of excise duty. Import replenishment licensing procedures. Generalized

scheme of preferences. Sourcing and Transfer pricing mechanism. WTO related issues and IPR

related issues impacting global trade.


SEMESTER IX

Human resource

M13109 Organizational Development and Management of Change

Unit I:

Process of Organization Development, Human process interventions, Techno-structural

Interventions, HRM interventions, Competitive and Collaborative Strategies, Organization

Transformation.

Unit II:

Process of change and organization theory and practice. Elements of change. Achieving

Systematic change. Domains of systematic change-strategy, technology, structure and people.

Planning for change.

Unit III:

Change and the use of power. Nature and sources of power. Leadership and change-

Transactional vs. Transformational change. Change cycle including participative and coerced

change. Resistance to change, change through behavior modification. Positive and negative

reinforcement. Training for change. Managing resistance. Implementing change. Adjustment to

change and organising for growth. Prerequisites and consequence of change. The change

Dynamics.


SEMESTER IX

M13110 Sourcing, Training and Development Unit I:

HRP concepts, importance, objective, type of HR plan, HRP approaches, Process, HR

Forecasting: Concepts: Demand & Supply of manpower & methods of Forecasting. Recruitment:

Concept, Sources & Techniques, Selection: Concept & Process HRD, Concept system, HRD

matrixes climate, elements, Interventions. Career planning: concept, objective, process, Career

planning and Career development, Career planning Vs Succession planning., Career Anchors,

Succession Planning : concept & Process, Management Development Program . Job analysis:

meaning and definition, job analysis process, techniques of job analysis, methods and practice of

job analysis, competency based approach. Job Analysis in Human Resource Planning,

Recruitment and Selection.

Unit II:

Learning: Principles Of Learning, Theories of Learning, learning process; learning styles,

Andragogy .Training – concept and rationale; training process of stakeholders in training

programme; Organization and Management of training function; Training needs assessment-

organization analysis, operational analysis, person analysis; competency mapping. Designing the

training programme: process of learning in training programme- attributed and factors

influencing; training climate and pedagogy; developing training modules;

Unit III:

Training aids. Training methods and techniques, Trainers. Budgeting Of Training, Evaluation of

training-need for evaluation, principles of evaluation, criteria and approaches; return on

investment in training, process of calculating ROI in training; emerging trends in training and

development; new perspectives on training –cross culture training, e-learning


SEMESTER IX

M13111 Performance Management and Retention Strategies

Unit I:

Performance Appraisal – A Conceptual Framework, Concept & Definitions of performance

appraisal, Objectives of performance appraisal: Process of performance appraisal, Performance

Appraisal vs Performance Management System, Concept of performance management, Process

& elements 0f performance management. Behavioral Performance Management - Learning

Theories; Principles of Learning: Reinforcement and Punishment, Role of Organizational

Reward Systems, Behavioral

Unit II:

Performance Management or OB Mod. Potential Appraisal & HRD - Meaning & objectives of

Potential Appraisal, Potential Appraisal & Performance Appraisal, Concept of HRD; Objectives

and challenges of HRD, D Mechanisms and HRD outcomes.

Performance Planning & Measuring Performance - Meaning & need or Performance Planning,

Planning Individual Performance, Principles of Measurement.; Classification of Performance

Measures, Measurement issues; Approaches &: tools to measure organizational performance,

Traditional and modern performance appraisal methods.

Unit III:

Competency Analysis and Competency Mapping - Meaning of competency, Competency

Analysis and Approaches to competency Analysis, Competency mapping ; Need development

and assessment of competency models, Competency and performance, Tools to identify the

competencies of the employees.


SEMESTER IX

M13112 Strategic Human Resource Management

Unit I:

Understanding Strategic HRM: Traditional vs. strategic HR, Typology of HR activities, ―best fit‖

approach vs. ―best practice‖ approach, HR strategy and the role of national context, sectoral

context, and organizational context on HR strategy and practices, investment perspective of

human resources. Aligning HR systems with business strategy:

Unit II:

Sustained competitive advantage - how HR adds

value to the firm - HR as scarce resource – non-substitutable resource, linking HRM practices to

organizational outcomes – assessing and reducing costs – behavioral impact of HR practices –

marginal utility models – auditing HR practices and department, linking strategy to HRM

practices – corporate HR philosophy and company wide HR standards – HRM leading strategy

formulation, alternative HR systems – universalistic – contingency – on figurational, congruence

and integrated HR systems.

Unit III:

HR Strategy in work force utilization: Efficient utilization of human resource – cross training

and flexible work assignment – work teams – non unionization, strategies for employee

shortages, strategies for employee surpluses. Strategies for performance and development:

Typology of performance types – marginal performers – under achievers – stars – solid citizens,

managing employee ability – recruitment and selection strategy typology, incentive alignment,

psychological contracting. Evaluating HR Function : Overview of evaluation – scope – strategic

impact – level of analysis – criteria – level of constituents – ethical dimensions, approaches to

evaluation – audit approach – analytical approach – quantitative and qualitative measures – out

come and process criteria, balanced score card perspective, bench marking,

Unit IV:

Accounting for HRM – purpose of measuring cost and benefits of HRM – approaches to HRM

performances – employee wastage and turnover rates – cost of absenteeism – measuring human

resource cost.HR Score card: HR as a strategic partner and measurement challenge, seven step

model for implementing HR strategic role, creating an HR score card, measuring HR alignment –

two dimensions of alignment – assessing internal and external alignment – systems alignment

map.


SEMESTER IX

Information Technology

M13113 Database Management System

Unit-I

Introduction to Database: Organization of Database; Components of Database Management

Systems; Database & Database Users, Database Concepts & Architecture , Data Modeling Using

the Entity- Relationship Approach , Record Storage & Primary File Organizations , Index

Structures for Files.

Data Base Models: Entity-Relationship Model: Components of ER Model. ER Modeling

Symbols, Super Class and Sub class types; Network Data Model; Hierarchy Data Model;

Relational Data Model; Semantic Data Model; Advantages of DBMS.

Unit-II

Database Normalization: Keys, Relationships, First Normal Form., Functional dependencies,

Second Normal form, Third Normal Form, Boyce-Coded Normal form, Case study

Database Design: Normalization for Relational Databases, Decomposition of Relation Schemes,

Introduction to Data Mining & Data Warehousing, Knowledge Extraction through Data Mining.

Unit-III

System Implementation Techniques: Query Processing & Optimization, Transaction Processing

Concepts Structured Query Language, PL/SQL structure, Cursor, Triggers, Procedures, and

Functions & Package.

Introduction to SQL: SQL data types and literals, Types of SQL commands. SQL Operators and

their precedence, Tables-Create, Alter, Rename, Drop, Insert, Update, Delete, Queries and Sub-

queries, Arithmetic Operators, Range Searching, Pattern Matching, Viewing sorted Data, Joins,

Unions, Intersection, Minus. Aggregate functions, Group Functions, String Functions,

Conversion Functions, Security Management using grant, revoke and views

Advanced Data Models & Emerging Trends: Advanced Data Modeling Concepts, Object -

Oriented Databases, Distributed Databases & Client Server Architecture, XML.


SEMESTER IX

M13114 System Analysis and Design

Unit-I

Introduction: System Definition and concepts, System Environments and Boundaries. Real-time

and distributed systems, Basic principles of successful systems, Structured System Analysis and

Design

Systems Analyst: Role and Need of Systems Analyst. Qualifications and responsibilities, System

Analysis as a Profession

System Development Life Cycle: Introduction to Systems Development Life Cycle

(SDLC),Various phases of SDLC: Study, Analysis, Design, Development, Implementation,

Maintenance

Unit-II

System Planning: Information gathering techniques: Interviews, Group Communication

Questionnaires, Presentations& Site Visits. Assessing Project Feasibility: Technical, Operational,

Economic, Cost Benefits Analysis, Schedule, legal and contractual, Political. Modem Methods

for determining system requirements

System Design and Modeling: Process Modeling, logical and physical design, Conceptual Data

Modeling: Entity Relationship Analysis, Entity-Relationship Modeling, DFDs, Concepts of

Normalization, Process Description: Structured English, Decision Tree, Decision Tables.

Documentation: Data Dictionary,

Input and Output: Classification of forms, Input/output forms design. User-interface design,

Graphical interfaces. Standards and guidelines for GUI design.

Unit-III

System Implementation and Maintenance: Planning considerations, Conversion methods,

procedures and controls, System acceptance criteria, System Evaluation and Performance and

Validation, Preparing User Manual, Maintenance Activities and Issues

System Testing and Quality Assurance: System Testing, The Nature of Test Data, The Test Plan:

Activity Network for System Testing, Quality Assurance, Trends in Testing Role of the Data

Processing Auditor: The Audit Trail.

Security, Disaster/ Recovery, and Ethics in System Development: System Security: Definitions.

Threats to System Security, Control Measure Development: ethics Codes and Standards of

Behavior.


SEMESTER IX

M13115 Enterprise Resource Planning (ERP)

Unit-I

Enterprise Resource Planning An Overview, Enterprise – An Overview, Benefits of ERP, ERP

and Related Technologies, Business Process Reengineering (BPR), Data Warehousing, Data

Mining, OLAP, SCM.

ERP Implementation :ERP Implementation Lifecycle:Implementation Methodology Evaluation

and selection of ERP package, Project planning, Implementation team training & testing, End

user training & Going Live, Post Evaluation & Maintenance

Unit-II

ERP Business Modules : Business modules in an ERP Package, Finance, Manufacturing, Human

Resources, Plant Maintenance, Materials Management, Quality Management, Sales and

Distribution

The ERP Market :ERP Market Place, SAP AG, Peoplesoft, Baan, JD Edwards, Oracle, QAD,

SSA

Unit-III

ERP – Present And Future: Enterprise Application Integration – ERP and E-Business, ERP II –

Total quality management – Future Directions – Trends in ERP. Turbo Charge the ERP System,

EIA, ERP and e-Commerce, ERP and Internet, Future Directions

ERP Case Studies: Post implementation review of ERP Packages in Manufacturing, Services,

and other Organizations


SEMESTER IX

M13116 Business Process Reengineering

Unit-I

Historical background: Nature, significance and rationale of business process reengineering

(BPR), Fundamentals of BPR.

Introduction to Business Process Re-engineering (BPR)-Meaning-Types-Process-Impetrative for

Survival-Strategic Approach-Implementing Business Process Re-engineering-Methodology and

Steps-Indian Scenario of Implementing BPR-Case Studies

Unit-II

Major issues in process redesign: Business vision and process objectives, Processes to be

redesigned, measuring existing processes, Role of information technology (IT) and identifying

IT levers.

Designing and building a prototype of the new process: BPR phases, Relationship between BPR

phases. Typical BPR activities within phases: Change management, Performance management,

and programme management.

Unit-III

BPR and Information Technology Process-People View and Perspectives-Empowering People

through IT-Managing Change in the Global Environment-BPR Rediscovering Indian Paradigm-

Need of Reengineering-Case Studies

BPR and continuous improvement: Co-ordination and complementary efforts, IT capabilities and

their organizational impacts, Implementation of BPR, Stages of implementation and critical

aspects, Case studies on BPR.

Total Quality Management (TQM) - Concept , Systems model of Quality, Deming's approach,

TQM as a business Strategy . BPR vs TQM


SEMESTER IX

Production and operations

M13117 Materials management

Unit I

Introduction – scope of materials management – primary and secondary objectives – integrated

materials management – relation with other functional areas of organization. Organizing for

materials management – basis for forming organizations – conventional and modern approaches

to organizing materials management. Materials identification – classifying of materials –

codification of materials

– standardization – simplification and variety reduction of materials.

Unit II

Inventory control – techniques – FSN, VED, ABC – working capital management with reference

to inventory, Management of stores – location – different types of stores – methods of storing –

safety and security of materials – stores equipment – materials handling equipment – factors

affecting materials handling Stores issues and receipts – procedures – forms and policies in

stores transactions – stores accounting – stores organization – materials safety and security

Management of surplus obsolete and scrap materials – reasons for accumulation of surplus

obsolete and scrap materials – methods of disposal – regulations and procedures.

Unit III

Purchasing – planning purchasing materials – norms of vendor rating – CEI methodology,

Japanese industry – selection and development – purchasing procedures and methods – legal

aspects – insurance of materials – supply management – sources of supply – out sourcing.

Sub contracting – reasons for subcontracting – criteria for selecting sub contractors – rating –

factors affecting subcontract rate fixing – internal and external subcontract.


SEMESTER IX

M13118 Total quality management

Unit I

Definition of Quality, Dimensions of Quality, Quality Planning, Quality costs - Analysis

Techniques for Quality Costs, Basic concepts of Total Quality Management, Historical Review,

Principles of TQM, Leadership – Concepts, Role of Senior Management, Quality Council,

Quality Statements, Strategic Planning, Deming Philosophy, Barriers to TQM Implementation.

Unit II

Customer satisfaction – Customer Perception of Quality, Customer Complaints, Service Quality,

Customer Retention, Employee Involvement – Motivation, Empowerment, Teams, Recognition

and Reward, Performance Appraisal, Benefits, Continuous Process Improvement – Juran

Trilogy, PDSA Cycle, 5S, Kaizen, Supplier Partnership – Partnering, sourcing, Supplier

Selection, Supplier Rating, Relationship Development, Performance Measures – Basic Concepts,

Strategy, Performance Measure.

UnitIII

The seven tools of quality, Statistical Fundamentals – Measures of central Tendency and

Dispersion, Population and Sample, Normal Curve, Control Charts for variables and attributes,

Process capability, Concept of six sigma, New seven Management tools.


SEMESTER IX

M13119 Operation Research

Unit I

Development – Definition– Characteristics and Phases – Types of models – operation Research

models– applications. ALLOCATION: Linear Programming Problem Formulation – Graphical

solution – Simplex method –Artificial variables techniques -Two–phase method, Big-M method

– Duality Principle. TRANSPORTATION PROBLEM – Formulation – Optimal solution,

unbalanced transportation problem –Degeneracy. Assignment problem – Formulation – Optimal

solution - Variants of Assignment Problem.

Unit II

SEQUENCING – Introduction – Flow –Shop sequencing – n jobs through two machines – n jobs

through three machines – Job shop sequencing – two jobs through ‗m‘ machines.

REPLACEMENT: Introduction – Replacement of items that deteriorate with time – when money

value is not counted and counted – Replacement of items that fail completely, group

replacement.

Unit III

THEORY OF GAMES, Introduction – Minimax (maximin) – Criterion and optimal strategy –

Solution of games with saddle points – Rectangular games without saddle points – 2 X 2 games

– dominance principle – m X 2 & 2 X n games -graphical method. WAITING LINES:

Introduction – Single Channel – Poisson arrivals – exponential service times – with infinite

population and finite population models– Multichannel – Poisson arrivals – exponential service

times with infinite population single channel Poisson arrivals.

Unit IV

INVENTORY : Introduction – Single item – Deterministic models – Purchase inventory models

with one price break and multiple price breaks – shortages are not allowed – Stochastic models –

demand may be discrete variable or continuous variable – Instantaneous production.

Instantaneous demand and continuous demand and no set up cost. SIMULATION: Definition –

Types of simulation models – phases of simulation– applications of simulation – Inventory and

Queuing problems – Advantages and Disadvantages – Simulation Languages.


SEMESTER IX

M13120 Supply chain management

Unit I

Introduction: What is supply chain management – Global optimization – managing uncertainty –

Why supply chain management – key issues in supply chain management – supply chain

performance – achieving strategic fit? Logistics Network Configuration: Introduction – data

collection – data aggregation – Transportation rates – mileage estimation – warehouse costs –

warehouse capacities – potential warehouse locations – service level requirements – future

demand – model and data validation – solution techniques – heuristics and the need for exact

algorithm.

Unit II

Supply Chain Integration: Introduction – push, pull and push–pull systems – push – based supply

chains – pull – based supply chain – push-pull supply chain - identifying the appropriate supply

chain strategy – implementing a push-pull strategy – demand – driven – strategies – the impact

of the internet on supply chain strategies – distribution strategies – direct shipment – cross

docking – trans shipment – centralised versus decentralized control – central versus local

facilities.

Unit III

Customer value and supply chain management: Introduction – the dimensions of customer value

– conformance to requirements – product selection – price and brand – value added services –

relationships and experiences – strategic pricing – revenue management – customer value

measures – information technology and customer value.

Unit IV

Decision-support systems for supply chain management: Introduction – the challenges of

modeling – structure of decision support systems – input data – analytical tools – presentation

tools – supply chain decision – support systems.


SEMESTER X

M14001 Managerial Ethics

Unit I:

Ethics in Business Historical perspective, culture and ethics in India, codes and culture.

Economics and the Environment: green business, Ethics and Competition. The ethical code,

social audit. A framework for analysis and action. The sphere of personal ethics: consequences,

rights and duties, virtue and character. Role of objectivity, practicability, judgement and

balancing acts. The individual and the corporation.

Unit II:

Ethical Responsibilities. Ethical responsibilities of economic agents: role obligations, obligation

to shareholder, rights and, obligations to customers, obligations to pay taxes. Environmental

protection. Corporate accountability, Ethical conflicts, concern for the locality, Attitude to

labour. Ethics and Government policies and laws.

Unit III:

Ethics in Functions. Ethical responsibilities of organizations Management Studies leader: power,

leadership. Obstacles to ethical conduct. Pressures for conformity. Evaluation and rewards. Job

pressures and issues. Organizational change. Ethics in use of Information technology. Intellectual

Property Rights. Ethics in Marketing. Ethics of advertising and sponsorship. Freedom Vs State

Control. Acquisitions and Mergers, Multinational decision making: Reconciling International

norms.


SEMESTER X

M14002 Project Management Unit I

Introduction to Project Management: Definition, functions, evolution of Project Management,

classification of projects, Project management in different environments. The Project

Management Systems, Methodologies & Systems Development Cycle: Systems approach,

systems analysis, systems development, project feasibility, project life cycle, project appraisal,

project contracting, the phases of system development life cycle.

Unit II

Project Feasibility Study: Developing a project plan, market and technical analysis, financial

analysis evaluation of project proposals, risk analysis, sensitivity analysis, and social cost benefit

analysis. Project Planning: Planning fundamentals, project master plan, work breakdown

structure & other tools of project planning, work packages project organization structures &

responsibilities, responsibility matrix.

Unit III

PERT, CPM, Resource allocation: Tools & techniques for scheduling development, crashing of

networks, time-cost relationship, and resource leveling multiple project scheduling. Cost

Estimating Budgeting : Cost estimating process elements of budgeting, project cost accounting

&management information systems, cost schedules & forecasts. Managing Risks in Projects:

Risk concept & identification, risk assessment, risk priority, risk response planning, risk

management methods.

Unit IV

Project Control: Information monitoring, internal & external project control, cost accounting

systems for project control, control process, performance analysis, variance limits, and issues in

project control. Project Management Information System: Computer based tools, features of

PMIS, using project management software, (MS Projects) Project Evaluation, Reporting &

Termination: Project reviews & reporting, closing the contract.


SEMESTER X

M14003 Project Study

The project is real life short term corporate study. The candidate will be allotted the project by

the faculty of the institute in consultation with the Dean of the university. There will be external

examiner to be appointed by the Dean of the university. The student will submit written report

and make an oral presentation before a panel of internal examiner and external examiner. THE

assessment of the report and its presentation will be jointly done by the internal and external

examiner.

The Candidate shall be required to submit a Project Study report based on primary data. The

project will be submitted before, the end of IV Semester. The Project Report will include one

chapter on the Organisation concerning which the research has been selected: The chapter on

Organisation will deal with the brief history of the organization, Organizational structure, the

performance of the organization, products/services and the overall performance and problems of

the organization. Other chapters‘ will be related to the research problem of the project report.

The average size of the project report ordinarily will be - 125 to 150 typed on thesis size paper,

in I.5 space, Arial, and 11 size font. The report should be well documented and supported by

relevant tables, charts, diagrams and bibliography.

(Project study report has to be submitted in two copies-one to the university and one for student,

in a standard format which has been provided on the website ―format of Project study report‖)


SEMESTER X

Electives

Finance

M14101 Working Capital Management

Unit I:

Nature and Financial of Working Capital. Nature of Working Capital, Trade-off between

Profitability and Risk, Determinants of Working Capital. Factoring as a Sources Finance.

Forecasting Working Capital requirements. Sources of financing Working Capital. Factoring as a

source of finance. Bank credit and working capital Finance. Approaches to determine Financing

Mix. Working Capital Leverage. Cases and Practical Problems.

Unit II:

Current Assets Management. Cash Management, Inventory Management, Receivables

Management. Cases and Practical Problems.

Unit III:

Analysis a Tools and New Development. Operating Cycle, Ratio Analysis, Funds flow Analysis

and Cash -Flow Statement as tools of Working Capital Management. Recent changes and new

developments. Practical Problems.


SEMESTER X

M14102 Financial Derivatives

Unit I:

Definition of Derivative Securities- Brief history of derivatives, Evolution of Commodity,

Currency, Stocks and Interest Rate Derivatives, Structure of derivative markets, forwards,

futures, options, swaps etc.Examples of more sophisticated derivatives: barrier options,

compound options, options on futures, swaptions, Underlying assets: equities, currencies,

commodities and interest rates. Reasons for trading: risk management, speculation and arbitrage.

Unit II:

Market Characteristics- Futures and Options contract specifications, underlying asset, contract

size, and delivery specifications. Marking to market using margin accounts. Familiarizing with

market quotes. Trading Strategies involving Options and Futures. Interest rate derivatives,

Contractual specification: floating and fixed rate. Valuation of interest rate derivatives.

Derivatives Pricing Theory- Option Pricing: Black-Scholes formula for option pricing: derivation

and properties. Volatility: estimated vs. implied, options on dividend-paying assets, warrants and

convertibles. Binomial models for option prices: definitions and terminology.

Unit III:

Continuous-Time Models. Futures Pricing: Pricing by arbitrage: relationship between futures and

spot price (cost of carry and reverse cost of carry), difference between futures and forward price,

futures on dividend-paying assets. Risk Analysis and Management- Risk Measurement and

Management Framework, Option's delta, gamma, Vega, theta, rho. Hedging with futures.

Derivatives Disclosure: Accounting Issues in Derivatives. Options and Futures Applications in

India- Structure of Indian stock markets and the operational efficiency of options and futures,

determination of the fair value of futures and options prices, Interactions between spot equity

trading and trading in derivatives.


SEMESTER X

Marketing

M14104 Rural Marketing

Unit I

The objective of the course is to provide conceptual understanding on the Rural Marketing with

special reference to Indian context and develop skills required tor planning of Rural Products.

Rural Marketing : Characteristics and Dimensions of Rural Markets - Rural Market Profile -

Rural Market in India - Size and Scope - Environment and Emerging Profile of Rural Markets in

India - Constraints in Rural Marketing and strategy to overcome the constraints.

Unit II

Rural Market Behavior ~ Rural consumer dimensions - Rural Demand Dimension - Tapping the

Rural Markets - Rural Market Segmentation - Basis and Strategies - Consumer Behavior in Rural

Markets - Approach to Rural Markets of India - Marketing Research. Marketing Mix for Rural

Marketing - Product Planning for Rural Products - Pricing Methods and Strategies for Products

of Rural Markets Product Management in Rural Markets.

Unit III

Channels of Distribution : Distribution pattern and methods in rural markets - Special

characteristics of rural channels - Channel management in rural markets - Managing physical

distribution in rural markets - Storage, warehousing and transportation. Marketing

Communication in Rural Markets : Promotion as a component in marketing communication -

Advertising and sales promotion for rural markets - Major challenges in Media planning - Sales

force management in rural markets - Selecting the Media Mix - Evaluation of promotional

activities.


SEMESTER X

M14105 Retail management

Unit I

Introduction to Retail marketing – retail environment – the growing importance of retail industry.

Consumer behavior in the retail context - buying decision process – its implication for retail

management.

Unit II

Store lay out – design – Merchandising – private brands – national brands – merchandising

buying and handling Retail Marketing Mix – 4 Ps – Merchandise Management – Negotiating

Purchase.

Unit III

Consumerism and ethics in retailing – international retail structures – future of retailing


SEMESTER X

M14106 Consumer Behavior and Market Research

Unit I

Identifying and classifying customers, buying behavior, attitude of consumer, consumer

perception. Factors influencing buying behavior; Reference groups, opinion leaders, social

influences. Consumer behavior process; Understanding consumer motivation, personality and

self concept, learning, memory.

Unit II

Research concepts; exploratory , descriptive and conclusive research. The marketing decision

making process and the need of different types of research. Types of marketing problems and

type of marketing research activity. Sources of data; use and appraisal of existing information.

Unit III Information from respondents, sampling design, scaling techniques and questionnaire design,

interviewing, mail surveys. Information from experiment, experimental design for marketing,

Motivational research, Advertising research, Analysis and reporting. Module III: Marketing

Information Systems, Structure and design, its role in planning and control; the place of

marketing research.


SEMESTER X

Human Resource Management

M14107 Industrial Relations and Labor Laws

Unit I:

Introduction of industrial relation and a systematic view of personnel. Labour Relations.

Introduction to Indian Trade Unionism. Industrial relations and conflict in industries.

Introduction of Labour Regulation Act, Factories Act, Trade Union Act, and Safety Act.

Unit II:

Role of Industrial Legislation. Introduction of Industrial Dispute Act. Different jurisdiction of

Labour Court. Issues in recognition of unions. Tribunal and national tribunal. Strategies for

resolving Industrial Conflict, Collective bargaining. Works committee and joint consultative

committee, Negotiation process.

Unit III:

Influence of Government regulations. Third party intervention in industrial disputes. Rules of

grievances. Discipline in Industry. Contribution of tripartite bodies. Labour Welfare Participative

Management. Workman‘s Compensation Act. Productivity in Industry. Healthy industrial

relations and economic development.


SEMESTER X

M14108 Knowledge Management

Unit I Introduction to Knowledge Management: Definition, evolution, need, drivers, scope, approaches in

Organizations, strategies in organizations, components and functions, understanding knowledge - difference between data, information and knowledge, various types of knowledge viz. tacit and explicit,

consequences of knowledge types on managing knowledge; factors Influencing KM, , knowledge sources,

and documentation. Learning organization: Concept. five components of learning organization, Process of building Learning Organization, Importance in current scenario .

Unit II

Essentials Of Knowledge Management, knowledge creation process, knowledge management techniques, Knowledge creation process, systems and tools, organizational knowledge management: architecture and

implementation strategies, building the knowledge corporation and implementing knowledge

management in organization. Designing Strategy that encompasses a Knowledge Advantage, Knowledge management and culture.

Unit III

Knowledge management system life cycle, managing knowledge workers, - knowledge audit,

and knowledge management practices in organizations . KM: the Indian experience : Discussion

of Organization experimenting with KM & Problems Indian organization face with respect to

KM Futuristic KM: Knowledge Engineering, Theory of Computation, Data Structure.


SEMESTER X

M14109 Compensation Management

Unit I

Job Evaluation: Introduction and basic concept, Methods; Labour Market : Concept, Broad

Types of Labour Market ; National Wage Policy : Objectives, Concepts; Wage boards and Pay

Commissions, Laws related to wade administration in brief .ompensation- Concept, Wage

concepts, Wage theories , objectives, nature of compensation, types of compensations,

compensation responsibilities, Compensations Philosophies, compensation approaches, decision

about compensation, Role, Economic and Behavioural issues . Managing Compensation:

Unit II

Corporate Policy: Wage Determination, Pay Grade, and understanding inter and intra-industry

compensation differentials: Concept of Internal Equity, External Equity: Wage Surveys,

Designing pay structure and administrating compensation package; understanding different

components of compensation package like fringe benefits, incentives and retirement plans; Profit

Sharing plans, Stock Options, ESOPs, and pay for performance plans. Dearness Allowance :

Computation of CPI – Exercise; Pay Incentives – Concept; different kinds of wage incentives

plans and their application ; Pay for performance, competency based pay ; Bonus : Profit Bonus,

Evolution of the Concept, Method of Determining Bonus;

Unit III

Fringe Benefits: Underlying Principles, Different Kinds of Fringe Benefits . Concept of human

capital and its implications for compensating human resources, compensation of special group:

Corporate Directors, Chief Executives, Senior Managers; components of executive compensation

package; compensation of professionals and knowledge workers, R&D staff, sales compensation

plan, international compensation. Calculation of Income Tax implications while calculating the

income of an individual - Cost to the Company - Valuation of Perquisites - Taxability of various

components of salary and wages; Fixation of Tax Liability - Tax deduction at source -

Deductions and Tax Rebates to be considered while deciding tax deducted at source - Tax

Deduction Certificates.


SEMESTER X

Information technology

M14110 Business Intelligence and Data Mining

Unit-I

Data Warehousing: Introduction and General Principle, On-line Transaction Processing (OLTP),

Data Warehouse (DW) Architecture Fundamentals, Data Mart, Approaches to Architecture, Top-

down, Centralized, Bottom-up, Architected

Data Warehouse Process: Technical and Business Meta Data, Meta Data Process, Data

Warehouse Design, Star and Snowflake Schemas, Online Analytical Processing (OLAP)

Architecture, Multidimensional Database (MDD), Data Cubes, ROLAP Data Model, MOLAP

Data Model, Logical Models for Multidimensional Information, Data Warehouse and Business

Strategy

Unit-II

Data Mining (DM): Fundamental Concepts, Architectural Aspects of Data Mining, Data Mining

Techniques, Data Mining Issues and Challenges.

Data Mining and Business Analytics: Data Mining Process and Methodology, SAS SEMMA

(Sample, Explore, Modify, Model Assess) Process and Methodology for Data Mining, Data

Mining for Process Improvement, Data Mining as a Research Tool, Data Mining for Marketing,

Data Mining for Customer Relationship Management,

Association Rules: Introduction and Overview, Discovering Association Rules, A Priori

Algorithm, Partition Algorithm, Incremental Algorithm, Border Algorithm, Association Rules

with item Constraints

Unit-III

Classification and Clustering: Introduction, Clustering Paradigms, Partitioning Algorithm, K-

means Clustering Algorithm, Hierarchical Clustering, Fuzzy c-means Algorithm, Categorical

Clustering Algorithm

Data Mining methods, tools and techniques: Regression, decision trees, neural networks,

clustering, market basket analysis, association rules, fuzzy inference systems, genetic algorithms,

and rough sets.

Advanced Mining Techniques: Web Mining (Web content Mining, Web usage Mining, Web

Structure Mining) and Mining for e-Business, Text Mining, etc.


DW and DM Applications: Business Intelligence, Customer Relationship Management with

Case Studies.

SEMESTER X

M14111 IT Strategy and E-business Unit-I

Introduction of IT Strategy: Definition of IT Strategy, What is IT Alignment?, Causes of

misalignment, IT Strategy process, Forces that Shape Business Strategy, Analyzing the Impact of

IT on Strategic Decision Making, IT Evolution and its Implications for Business (Business—IT

Alignment)

Building the Networked Economy: Value Chain and Value Creation: The Notion of Value and

Value Creation is Examined in Relation to Value Chains and Business Processes.

E-business: Electronic Business, Electronic Commerce, Electronic Commerce Models, Types of

Electronic Commerce, Value Chains in Electronic Commerce, E-Commerce in India.

Unit-II

E-Business: e-businessArchitecture, Infrastructure, e-Business Design, e-Business Models

E-Strategy: Overview, Strategic Methods for developing E – commerce. Business Models &

Revenue Models over Internet, Emerging Trends in e-Business, e- Governance, Digital

Commerce, Mobile Commerce, Strategies for Business over Web, Internet based Business

Models.

Unit-III

IT Strategy and E-Business: Strategic impact of IT on E-business,

Managing IT Infrastructure for E- Business: IT Infrastructure and Strategic Alignment, Strategies

for Managing Diverse IT Infrastructures, Managing IT Outsourcing: Strategies for Managing

Outsourced Operations

Challenges and Opportunities in Assessing IT Payoff


SEMESTER X

M14112 Information Systems Audit

Unit-I

Introduction: Introduction to IS Audit ,Objectives, Need for control and audit of computers,

Effects of computers on internal controls, Effects of computer on auditing, foundations of

information systems auditing Conventional Auditing versus IS Audit, Responsibilities of IS

Auditor, Information System Audit and Control Association .

Framework of IS Audit: Information Systems Control Objectives, CobiT, ISACA, Indian

Standards in IS Auditing, Steps in IS Audit, Internal control and IS Audit: Control, control

framework IS control procedure.

Unit-II

Data Resource and Security Management Controls: Functions of DA and DBA, Data Repository

Systems, Control over the DA and DBA, Conducting a Security Program, Major security Threats

and remedial measures, Controls of last resort.

Operations Management and Quality assurance Controls: Computer Operations, Network

operations, data preparation and entry, Production control, File library, Management of

outsourced operations. QA functions, organizations considerations.

Unit-III

The Application Control Framework: Boundary Controls: Cryptographic controls, Access controls

and audit, Personal identification numbers, digital signatures, plastic cards, audit trail controls.

Input controls, Communication Controls,

Information security and Risk management: Information security Ethics and legal issues, Risk

Business risk, audit risk, security risk, continuity risk ,Risk Strategies, Risk Identification, Risk

Audit Software: Generalized audit software, industry specific audit software, high level

languages, utility software, expert systems, neural network software, specialized audit software,

control of audit software.


SEMESTER X

Production & operation Management

M14113 Production Planning and Control

Unit I

Objectives and benefits of planning and control-Functions of production control-Types of

production-job- batch and continuous-Product development and design-Marketing aspect -

Functional aspects-Operational aspect-Durability and dependability aspect aesthetic aspect.

Profit consideration-Standardization, Simplification & specialization- Break even analysis-

Economics of a new design.

Unit II

Method study, basic procedure-Selection-Recording of process - Critical analysis, Development -

Implementation - Micro motion and memo motion study – work measurement - Techniques of

work measurement - Time study - Production study - Work sampling - Synthesis from standard

data - Predetermined motion time standards.

Unit III

Product planning-Extending the original product information-Value analysis-Problems in lack of

product planning-Process planning and routing-Pre requisite information needed for process

planning-Steps in process planning-Quantity determination in batch production-Machine

capacity, balancing-Analysis of process capabilities in a multi product system.

Unit IV

Production Control Systems-Loading and scheduling-Master Scheduling-Scheduling rules-Gantt

charts-Perpetual loading-Basic scheduling problems - Line of balance – Flow production

scheduling-Batch production scheduling-Product sequencing – Production Control systems-

Periodic batch control-Material requirement planning kanban – Dispatching-Progress reporting

and expediting-Manufacturing lead time-Techniques for aligning completion times and due

dates.


SEMESTER X

M14114 Logistics Management

Unit I

Definition, concept, customer satisfaction, customer‘s Value Customer value creation

Organizing Logistics function Management of information in logistics functions

Measurement of performance of logistics Functions &functionaries Marketing & Logistics

Mix Marketing of logistics service-client identification, Market survey, customer care services.

Unit II

Development of transport through ages- Necessity of transport in industries and society In

general-types of transport available for carrying: passengers only (b) livestock only (c) Goods

only- (refrigerated/specialized vehicles)-what are the basic differences between these three types

of transports Transport and country‘s economy-transport and Pollution-transport and legal

aspect-transport and Energy consumption. Rail transport-history-all India network-types of

Goods train-Types of wagons vis-à-vis types of Goods carriage Procedure of booking goods-

papers used-freights and freight structure-release of goods at destination

Unit III

Insurance of goods in transit-insurance premium- Joint inspection-transshipment What is

Break-bulk and what are containers? Size-carrying capacity-utility-Concor-CFS and ICDs- Its

advantages-locations-working system-container Yard and container handling equipments. Third

Party Alliance, Activity based Costing & Logistics, Operations Research & Logistics Decision

making. The place of Logistics Management-present & future, Case Studies Multimodal

Transport System-Modal Characteristics Overview, Containerization of transport systems,

Phenomenon of Multimodalism, Multimodalism in India, Legal implications of multimodal

transport

Unit IV

Warehousing-need for knowledge-location of warehouse, Classes of warehouse, Designing of a

warehouse, size of a warehouse, Functions & operations of a warehouse- consolidation,

Breakbulk, Cross docking , Mixing, Assembly- Competitive advantage, production support

warehouse- ERP Definition of Third Party Logistics-Ingredients of Logistics Partnership- 4PL

service providers-Outsourcing-Risks of Outsourcing and risk management, Relationship

Management.


SEMESTER X

M14115 Services Operations Management

Unit I

Importance and role of Services -Nature of services -Service classification Service Package

Service Strategy -Internet strategies - Environmental strategies. New Service Development -

Designing the Service delivery system: Service Blue-printing - Managing Service Experience -

Front-office Back-office Interface - Service scape – Implication for Service Design.

Unit II

Service Quality- SERVQUAL, -Gap Model -Complaint management - Walk-through Audit -

Service Recovery - Service Guarantees - Service Encounter. Service operational planning and

control -Process Analysis - Process Simulation -Service Facility Location -Capacity

Management in Services – Queuing models - Waiting Lines – Simulation - Yield management.

Unit III

Inventory Management in Services – Retail Discounting Model - Newsvendor Model - Vehicle

Routing and Scheduling -Productivity and Performance measurement - Data Envelopment

Analysis (DEA) -Scoring System – Method for customer selection.

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