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Student Spotlight:Ariel ChurninAriel Churnin majored in Landscape Development in the Department of Urban Horticulture and Design, and was a member of the Horticulture club. At the recent FSC winter commencement ceremony, Ariel was confered her AAS degree in Landscape Development. Ariel was the proud recipient of two National Scholarships through the American Floral Endowment. The Carlson-Johnson Scholarship for Nontraditional Students is awarded to students re-entering school after a minimum five-year absence who have an interest in bedding and floral crops.

Ariel graduated from Dartmouth College (2005) with a B.A. and earned an MFA from the New York Studio School (2009). Her career path changed though, and she enrolled in Farmingdale State College in August 2014, deciding to pursue a career in Landscape Development.

In This Issue:

Alumni Spotlight .....................1

Student Spotlight ...................1

Student Clubs ....................... 2

AACSB Accreditation ............ 2

NYSEA Conference ............... 3

Social Media Marketing ....... 3

World Is Open For Business .. 4

Workshops ............................. 4

Scholarly Actvities ................. 5

Calendar of Events ............... 7

If you are a School of Business faculty or staff member, or an alumni, and have something you would like to have considered for publication, please contact our newsletter coordinator, Natalie Walsh: natalie.walsh@farmingdale.edu

SPRING 2017

Farmingdale State College School of BusinessDr. Richard M. Vogel, Dean

Dr. Nanda Viswanathan, Assistant Dean

Prof. Bill Steedle, Acting Assistant Dean

Get Social with the School of Business

Farmingdale State College School of Business

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Alumni Spotlight: Samuel Clarke Samuel Clarke graduated from the Sport Management Department in May, 2015. He is currently employed with the New York Yankees as an Account Executive in the Season ticket sales and service department. Sam was always hoping he would get that one-on-one college experience. Within his first few weeks at Farmingdale State College he was reassured he would be given that personal attention he craved. He found that his professors were not only willing, but eager to answer questions he had. His professors made themselves available for life inquiries as well as academic inquiries. Sam’s post-graduate career has been fruitful due in large part to the direction and advice of his mentors at Farmingdale State College.

Chairperson Ira Stolzenberg and Professor Sarbjit Singh of the Sport Management Department encouraged him to intern for both the Super Bowl XLVIII and the New York Yankees (2014). His first manager with the Yankees, Joseph Leva influenced him to expand his horizons. Sam was offered a full-time position with the Yankees about a month prior to graduation.

Since graduation, Sam has been promoted twice. “While securing a career within your intended field of study is a feat in its own right, the exposure and experiences I have had since being employed with the Yankees is truly second to none,” said Sam. In order to push ourselves and go out of our comfort zone, it’s important to explore internship experiences as much as possible.

“Our concept of the career we intended to pursue is often shaped by those closest to us; our parents, classmates, friends,

etc... and we often simply accept their experiences as reality. The biggest mistake we can make, however, is to not explore our interests and potential career paths in order to form our own perception and consequently make the best decision for ourselves.”

Additionally, he has a saying at work that the camera is “always on” and you never know whose watching. Sam isn’t afraid to take risks, because he’s confident they will pay off in the long run.

Sam is thrilled to have his parents as role models in his life who he emulates every day. Each of them instill wisdom, and compassion that he carries with him. n

School of Business Newsletter • Spring 2017 • Page 2

After beginning the program she knew she found her niche. In the beginning Ariel had a basic understanding of Urban Horticulture, but each time she applied to a scholarship she gained more experience and perspective on her career, as well as more interest.

The LIFGA scholarship is intended for students in the Long Island/New York area studying ornamental horticulture at a community college or a four-year institution. Ariel is no stranger to internships. She’s received a summer garden internship in Farmingdale State College’s garden two years consecutively. Ariel has received the Home Depot Scholarship at Farmingdale State College, and the James and Mary Lee Fuller Scholarship, Long Island Horticultural Society, Long Island, New York, just to name two. “Applying for scholarships takes some organization and discipline. You have to keep track of due dates, ask professors to write you recommendation letters, update your résumé, and write small essays describing yourself and your goals,” Ariel says. As a thirty-three-year-old, she considers her role models to be those she looks to for career advice, like her professors, and women designers.

One course in particular, the History of Garden Design, taught by Dr. Joseph Inguanti had a positive effect on her. “It was the women designers we learned about such as Gertrude Jekyll, Vita Sackville-West and Beatrix Farrand, who made the greatest impression on me,” she said. Ariel lives in Brooklyn, and often tells people in the City about the program. A lot of people aren’t aware that Farmingdale has a horticulture program, or teaching gardens. Success comes in different forms for different people. For some it may be following a passion, and for others it may be income and security. Ariel offered advice for Farmingdale students: “I would tell students to find the definition for yourself and go for it. We each have a different path. Overall, I feel it is essential to live an authentic life and be true to yourself whenever possible.” n

School of Business Student Clubs

3D Print Club – Dr. Jill O’Sullivan (osullija@farmingdale.edu)

Design Club – Professor Jack Harris (harrisj@farmingdale.edu)

Economics Club – Dr. Richard Weber (weberr@farmingdale.edu)

Horticulture Club – Debbie Cassidy (cassidd@farmingdale.edu) and Dr. Nicholas Menchyk (menchyn@farmingdale.edu)

International Business Club Dr. Jing Betty Feng (fengj@farmingdale.edu)

Sport Management Club – Professor Sarbjit Singh (singhs@farmingdale.edu)

Women in Business Club – Dr. Kristin Sotak (sotakkl@farmingdale.edu)

Women in Computing Club – Dr. Ilknur Aydin (aydini@farmingdale.edu)

Business Programs Achieve Candidacy Status for AACSB International AccreditationWe are happy to report that the Business Management department has now successfully crossed the first stage and entered candidacy status in the AACSB International accreditation process thanks to the hard work of the faculty, staff, and administration.

AACSB International is the longest standing and a leading accreditation agency for business programs worldwide. Accreditation is a two-step process. In the first step, business programs file what is known as an eligibility application. If the eligibility application is approved by AACSB, the business programs enter what is known as candidacy status and final accreditation is received after an evaluation of the business program based on fifteen different standards. Typically the accreditation process is a multiyear process.

A formal plan to achieve accreditation was outlined and initiated in 2013 and since then, the department has been substantially transformed with the hiring of many new faculty, a large expansion of the internship program, introduction of many extracurricular activities such as the business forum series, the professional development series, and the launch of a new program in Global Business Management.

In the last three years, many new courses have been developed and successfully offered by departmental faculty including; cross cultural negotiations, real estate law, deviance and counterproductive behavior in organizations, cross-cultural teamwork and management, and social media marketing. In addition, the department is also in the process of developing an undergraduate program in Business Analytics.

All of these changes have been taking place even as the enrollment in business programs has grown from 1,170 students in 2013 to 1,450 students in the Fall semester of 2016. The Business Management program is currently the largest program in terms of student enrollment at Farmingdale State College, and the largest undergraduate program in business on Long Island.

While much has been achieved, we do not expect to have much time to rest on our laurels as we focus on continuous improvement and move toward further transformation. Stay tuned! n

School of Business Newsletter • Spring 2017 • Page 3

Social Media Marketing Partners With HFHNCDuring the Fall semester, students in Professor Conte’s Social Media Marketing class had the opportunity to partner with Habitat for Humanity Nassau County (HFHNC) on their social media marketing efforts. This was a brand new class. The class started the semester with a Q&A session with Mike Pfeiffer, Executive Director for Habitat for Humanity Nassau County, to learn about various aspects of the organization. Afterwards, the class conducted a SWOT Analysis and developed three objectives for the social media marketing partnership. SWOT is a study undertaken by an organization to identify its internal strengths and weaknesses. The class then divided up into crews based on areas of focus including Content, Competition, Analytics and Communication & Conversation, to carry out the semester’s social media objectives.

In addition, HFHNC’s Director of Construction Tom Baccarella, expressed interest in working with the class to help him develop a Blog so readers can learn about the construction of a Habitat for Humanity home. Two students from the class worked with Tom to set up and launch https://habitatnassau.wordpress.com, which is now live. Tom will continue to serve as the main writer for the Blog after the semester ends.

Most students are active on social media sites, but developing materials for a company is a whole different ball field. It’s important for students to learn how to incorporate social media in a work related setting. Professor Conte reflects on what she hopes students will learn from the class. “I try to teach students so when they leave the classroom and sit across from a prospective employer in an interview, they will be able to draw upon what they learned in my classroom when social media marketing is discussed. My goal is to provide students with a social media marketing framework and tool box they can apply to their own businesses or future place of employment.”

The three social media channels the students focused on were Facebook, Instagram and Twitter and supported these channels through posts (images, text, videos) they developed based on various events and themes. At the end of the semester the class was joined by Dr. Nanda Viswanathan from the Business Management Department and Natalie Walsh from the Dean’s Office. The class presented Mike Pfeiffer with a social media marketing recap which highlighted what the students learned and what they accomplished together. Special thanks to the thirty-one students who helped build the social media community Habitat for Humanity Nassau County’s this semester. n

NYSEA Conference

The New York State Economics Association held its annual conference at Farmingdale State College in October, 2016. The NYSEA publishes a peer-review journal New York Economic Review and a conference proceedings. The annual conference of the organization, was held on campus of Farmingdale State College in 2012 when Dr. Richard Vogel was President of the Association. Since then faculty members at Farmingdale State College have been heavily involved with the organization. Dr. Xu Zhang, current President of NYSEA for year 2016 and 2017, brought the conference back to our campus in October 2016 and will be hosting the event again in October 2017. Every year, the association brings together scholars from across the state to present their research. It is the third year that the conference has been held at Farmingdale State College.

In addition, the keynote address was given by Dr. Solomon Polachek, entitled “Big Data — A New Approach to Address Heterogeneity (Applied to Estimating Cognitive Ability).” He received a warm welcome from the large audience. Dr. Polachek is a Distinguished Professor at the State University of New York at Binghamton (Binghamton University) where he has taught since 1983. From 1996-2000 he served as Dean of the Arts and Sciences College. Polachek received his Ph.D. from Columbia University and has held post-doctoral fellowships at the University of Chicago, Stanford, and Princeton. He coauthored “The Economics of Earnings” (Cambridge University Press) with W. Stanley Siebert, has published over one hundred articles and book chapters, and presented seminars and workshops at over sixty universities.

This year there were about eighty presentations at the conference. At least fifteen Farmingdale faculty members participated in this year’s conference, and students from applied economics majors helping out with and participating in the conference as well. Four students from Applied Economics Program presented their research paper at the conference as part of the Undergraduate Student Paper Competition sector.

The conference this year exposed the campus to around one hundred on and off-campus visitors including scholars and students from Farmingdale, Old Westbury, Stony Brook, C.W. Post, Fordham, Columbia, Oxford, and many others across the region, and even internationally. Besides topics such as Labor and Demographic Economics, Sports Economics, Financial Economics, Urban and Regional Economics, 2016 NYSEA annual conference also sponsored several panel discussions, such as “Accreditation and Curricular Issues in Business Management” and “Teaching Sports Economics for Sports Management Major. We are looking forward to another great conference in 2017! n

School of Business Newsletter • Spring 2017 • Page 4

The World is Open for Business

This past October, two speakers from the U.S. Commercial Service provided a one hour presentation - “World is Open for Business”. Ms. Susan Sadocha, Director of Long Island U.S. Export Assistance Center first provided an overview of exporting activities out of New York State and Long Island. Mr. Philip Hammerstein, a Commercial Specialist from the US Embassy in the Netherlands, then discussed the Europe Union (EU) as one of largest exporting markets for Long Island companies. He highlighted the similarity and differences within Europe Union in terms of laws, regulations, cultures, and languages. Mr. Hammerstein highlighted opportunities, such as Renewable Energy and Clean Technology, Healthcare Technology/Medical Devices, and Computer Software. The speakers emphasized the competitiveness of U.S. products and services in the world and how the government provides various services to assist SBE (Small Business Enterprise) to be successful in international markets.

In Long Island, the primary exporting sectors are Chemicals, Computer and electronic products, and transportation equipment, but there is also a growth of service exports such as education and tourism. More than one hundred students attended the event, with the majority of attendance enrolled in the course of BUS280 International Business.

The students of BUS280 completed an exporting project. For the project, the students conducted an in-depth country analysis of the culture, political, legal, and economic environments in order to make a successful business proposal. The organizer of the event and instructor of BUS280, Dr. Jing B. Feng, said: “The presentation from the U.S. Commercial Service helped students to connect their learning from the classroom to the real world. It can potentially expand their career options by engaging in international business. For example, many of our students just learned that they can obtain financial and information support from the government to grow their local business to the global market place.” n

The School of Business Workshops The School of Business Workshops including the Professional Development Series and the Business Forum Series had a very successful Fall 2016 semester.

The Business Forum Series included panels on Non-Profits, Marketing, Women in Business, and Entrepreneurship. Panelists from these areas of industry presented informative and engaging discussions. For example, at the Non-Profit Panel students learned about the challenges, benefits, government and non-profit positions, how to start a non-profit, and more. During the Marketing Panel, discussions focused on the shift of marketing to data and digital efforts, paid search advertisements, and google analytics. Student participation was strong, and students had opportunities in each of the panel discussions to ask questions and gain valuable advice. Advice given by employers in various industries gave valuable insight towards students’ future career decisions.

Those who attended the Professional Development Workshops gained time management, communication, critical thinking, problem solving, and goal setting skills which increases their employability and can be reflected on their resumes.

Student Brianca Mazo states that “Farmingdale’s Business Workshops prove their value each and every time I attend.”

Once again we will offer panels that are of value to all School of Business students and we expect a strong student response. If students attend a minimum of three workshops they will receive a Certificate of Recognition from the School of Business. Twenty-three students received certificates for the Fall 2016 semester. Reservations are required and all workshops are presented in the School of Business during the campus activity hour 11:00am to 12 noon. Flyers and emails will be sent throughout the semester. n

Schedule of Upcoming Business Workshops:

Business Forum Series

2/23/17 Business/Human Resources Management Panel3/30/17 Operations Management/Supply Chain Panel4/20/17 Fashion Industry Panel5/4/17 Finance/Accounting panel

Professional Development Series4/6/17 Dress for Success 4/13/17 Communication Skills

School of Business Newsletter • Spring 2017 • Page 5

Scholarly ActivitiesPublications, Presentations & Creative Works:

Chiou, A. Y., “Which Cultural Group I Love Depends on How I Feel About My Identities: The Moderating Effect of Blendedness on the Priming of Cultural In-Group Love in Undergraduate Asian-American Biculturals”, International Journal of Intercultural Relations. September, 2016.

Chiou, A. Y., “Bamboo Ceiling or Steeper Stairs? Are Asian-Americans Held to a Higher Standard?” Society for Personality and Social Psychology Annual Meeting, San Diego, CA. January, 2016

Clifford, M.C., “Going to Pot – Operating a Marijuana Business and Navigating the Law is No Easy Task in Colorado.” Presented at the 69th Annual Conference of the New York State Economics Association, Farmingdale State College, October, 2016.

Dodge, W., The 36th Setauket Artist Exhibit – Best in Show: Juried Exhibition. October, 2016.

Dodge, W., East End Arts’ 2016 National Show – Honorable Mention: Juried Exhibition. August, 2016.

Dodge, W., Long Island Museum of Stony Brook – Artist of the Month: Juried Exhibition. July, 2016.

Dodge, W., Hudson Valley Art Association’s 83rd Annual Juried Exhibition – Frank and Marjorie Van Steen Memorial Award for Oil Painting. March, 2016

Feng, J.B., & Liu, L.A., “Innovation Norms: A New Explanation of How National Culture Shapes Innovation.” Paper presented to the 2016 the Academy of International Business – Northeast Conference, Philadelphia, PA on October, 2016.

Feng, J.B., Viswanathan, N. Greenwald, L., “Peer-to-Peer Mentorship: Building Intercultural Competencies of College Students.” Paper presented to the 2016 Mentoring Conference, Albuquerque, NM on October, 2016.

Fraina, M., “Motivation in Youth Sport: Examination of the Antecedents and Importance.” Poster presented at the North American Society of Sport Management Conference, Orlando, FL. June, 2016.

Fraina, M., “A Model for Improved Sport Programming in Underprivileged Communities.” Paper presented at the New York State Economics Association Conference, Farmingdale, NY. October, 2016

Gonzalez, C-A., Exhibit-Plainview/Old Bethpage Library, New York, NY. November, 2016.

Gonzalez, C-A., Exhibit - Bowieween, Islip Art Museum, Islip, NY. October, 2016.

Gonzalez, C-A., Exhibit - The BIG Potato, RIPE Art Gallery, Huntington, NY. October, 2016

Gonzalez, C-A., Exhibit - Nexus of 12, SIA Gallery, New York, NY. May, 2016.

Gonzalez, C-A., Exhibit - Nexus of 12, The Steinberg Museum of Art, Brookville, NY. May, 2016.

Gonzalez, C-A., Exhibit - Women by Women, Terracom Unica, Terni, Italy. November, 2016.

Gonzalez, C-A., Exhibit - Woman’s Annual, Patchogue Arts Gallery, Patchogue, NY. March, 2016.

Gonzalez, C-A., Exhibit - New Voices, Patchogue Art Gallery, Patchogue, NY. January, 2016

Harris, J., Winner - Merit award for the design of the PortfolioFest 2016 promotional poster in the 53rd Annual American Graphic Design Awards, given by Graphic Design USA. December, 2016.

Horowitz, S., “The Healing Muse, A Journal of Literary and Visual Arts”, SUNY Upstate Medical University, Volume 16 Number 1. Reproduction of infrared black and white image “Jones Beach” and “Alex at Pine lawn Station.” Fall, 2016.

Horowitz, S., Chicago Quarterly Review, Volume 23. Evanston, Illinois. Reproduction of two infrared black & white images, “Adrienne and Alex on the Nissequogue” and “Moving.” Fall, 2016.

Horowitz, S., November Plainview Old Bethpage Library, Plainview, New York “When I Served, That’s What I Did” Curated exhibition of Farmingdale Student Veterans at Plainview Old Bethpage Library, November, 2016.

Horowitz, S., Long Island Art League, Dix Hills, New York “Top of The Stretch” (Group exhibition) Fall, 2016.

Hoskey, C., Hoskey, A., “Cultivating Sprightly Students: Using Agile Development in an Information Systems Capstone Course”. Information Systems Education Conference, Pittsburgh, PA, October, 2016.

Hoskey, A., Zhang, S., “Computational Thinking: What Does it Really Mean for the K-16 Computer Science Education Community". 32nd Annual Regional Conference (CCSCE) In Cooperation with ACM SIGCSE, Frostburg State University, Frostburg, MD, October, 2016.

Hoskey, A., Zhang, S., Reed, H. and Marcello, C., (2016). “Sharing The Preliminary Outcomes of Designing a Semi-Standardized Accessible Concept-Based Introduction to Computing Course Curriculum.” Journal of Computing Sciences in Colleges, v. 31, n. 3, January, 2016.

Jaramillo J., Putzer, G., “Comparing US State Health Efficiencies Employing Data Envelopement Analysis.” Journal of Socialomics Vol 5, No. 4. doi: 10.4172/2167-0358.1000183 October, 2016.

Jaramillo, J., “A Path Relinking Memetic Algorithm for the Capacitated Vehicle Routing Problem,” FSC Celebration of Scholarship, November, 2016.

Jaramillo, J. & Putzer, G., “State Health Care Efficiencies: A Comparison Using Data Envelopment Analysis”, New York State Economics Association Annual Conference. Farmingdale, NY, October, 2016

Jaramillo, J., “A Methodology to Locate a Dry Port in the Rionegro Region in Colombia.” INFORMS Conference on Business Analytics & Operations Research. Orlando, FL. April, 2016.

O’Sullivan, J., New York University Magazine, FRN, Improve Learning Through Activities Outside of the Classroom, The 3D Printing Design To Print Project at Farmingdale State College. Fall, 2016.

School of Business Newsletter • Spring 2017 • Page 6

Sepulveda, C., “A Note On Time Discretion and the Welfare Cost of Lump-Sum Taxation” in the 86th Southern Economic Association conference, Washington DC, November 20, 2016.

Sepulveda, C., Mussa, A., “Determinants of Students’ Performance in Principles of Economics”, at the annual Celebration of Scholarship, Farmingdale State College, November 10, 2016.

Singh, S., New York Cosmos: Twice in a Lifetime; A New Business Look at a Legendary Sports Franchise. Sport Journal. May, 2016.

Veracka, M., “Designing and Maintaining a Sustainable Landscape and Garden,” Cornell Cooperative Extension Nassau County, Manhasset, NY. September, 2016

Veracka, M., “Working With Bamboo On Long Island: The Good, the Bad, and New Opportunities,” Long Island Horticultural Society, Oyster Bay, NY. March, 2016

Vitt, D., “Auction Fever: Questionably Rational Bidding Behavior and Reappraising the Deadweight Loss of Christmas” Presented at 69th New York State Economic Association Conference, Farmingdale NY October, 2016.

Vitt, D., & McQuoid A., “Trigger Warning: The Causal Impact of Gun Ownership on Suicide” invited for presentation at 43rd Annual Eastern Economic Association Conference. New York, NY. February, 2016.

Vogel, R. & Viswanathan, N., “Economic Growth and Revitalization on Long Island: The Role of the Recreational Fishing and Marine Economy.” Academy of Economics and Finance Journal. Forthcoming.

Vogel, R., “Pathways to Student Engagement and Success in the Classroom.” Presented at the Faculty Resource Network annual symposium entitled “Teaching a New Generation of Students”, Atlanta, GA, November, 2016.

Vogel, R., Viswanathan, N. & Li, S., “The Economic Impacts of Recreational Fishing and Coastal Tourism in Long Island: A Computable General Equilibrium Analysis.” Presented at the 69th New York State Economics Association annual meeting, Farmingdale, NY, October, 2016.

Vogel, R., “Mathematics, Optimization, and the Skills necessary for Management Education.” Presented at the 10th International Conference on Optimization: Techniques and Applications (ICOTA 10), Ulaanbaatar, Mongolia, July, 2016. n

School of Business Newsletter • Spring 2017 • Page 7

S P R I N G 2 0 1 7 E V E N T S C H E D U L E

Event Details Date Time Location

Research Colloquium

Dr. Martin Lewison will be presenting “Health Care Executives and Incriminating Medical Procedures.” This event is free and open to all

2/14/17 11:00am Campus Center Ballroom C

Research ColloquiumThomas Germano will be presenting “Studio Paintings by Thomas Germano.” This event is free and open to all

3/28/17 11:00am Campus Center Ballroom C

NYS Business Plan Competition Farmingdale Students compete with their Business Ideas. 3/21/17 TBD Campus Center Ballroom

B & C

NYS Business Plan Competition (Long Island Regional Finals)

Coincides with the NYS Business Plan Competition. Farmingdale State College, Hofstra, Stony Brook, and NYIT students compete for funding for their Business. Winners may qualify to compete in Albany at the NYBPC.

4/4/17 TBD Campus Center Ballrooms A, B, & C

FSAG (Farmingdale Student Alumni Grant)

The Farmingdale State College Alumni association has created an annual Farmingdale State College Grant (FSAG) to be awarded to a student for development of an entrepreneurial business plan.

4/18/17 TBD Campus Center Ballroom A

Rock Paper Scissors

Memorial Gallery Event curated by Beth Giacummo, Gallery Director. A solo exhibition of digital photography and mixed media assemblages by artist JoAnne Dumas.

2/21/17 – 4/10/17Lecture and Demo

3/7/17

Lecture: 11:00am-12:00pm

Reception: 5:00pm – 7:00pm

Lecture – Gleeson Room 104Reception – Memorial Gallery

Plant Sale Hosted by the Farmingdale Horticulture Department 5/9/17 – 5/11/17 9:00am-5:00pm each

day. (Rain or shine) Farmingdale State College Greenhouses

Economics Research Seminars

Any faculty wishing to present their research are invited to email weberr@farmingdale.edu for more details

4/4/17, 4/11/17, 4/18/17, 4/25/17 Presenters: TBA

11:00am – 12:00pm BUSC Room 113

S P R I N G 2 0 1 7 B U S I N E SS W O R K S H O P S C H E D U L E

Professional Development Workshop Series

Communication and Interpersonal Skills 4/13/17

11:00am – 12:00pm BUSC Room 124

Time Management Skills 4/6/17

Business Forum Workshops Series

Business Management Panel 2/23/17

11:00am – 12:00pm BUSC Room 124

Operations Management / Supply Chain Panel 3/30/17

Fashion Industry Panel 4/20/17

Finance Panel 5/4/17

School of Business School-Wide MeetingTuesday, February 28

BUSC Room 124