School Communication in the 21st Century
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Chie Marshall C John David Son ef Information Officer County School District
description
This presentation discusses how technology can transform public relations in school districts. It sites specific examples from my school district. It also discusses the importance of a communication plan while giving advice on human relations.
Transcript of School Communication in the 21st Century
Chief Information Officer Marshall County School District
John David Son Chief Information Officer
Marshall County School District
Biography
� Graduate of Marshall County � Bachelors / Masters from Murray State � High School Teacher for 1.5 years � 5 th year as CIO for the MCSD � 1 st year as Public Relations Director
Graduate of Marshall County Bachelors / Masters from Murray State High School Teacher for 1.5 years
year as CIO for the MCSD year as Public Relations Director
Communication Plan
� Make sure your district has a communication plan –
� What do you do in the event of an emergency?
� How do your key personnel communicate during emergency?
� Using all forms of media to communicate to the public
Communication Plan
Make sure your district has a – CDIP
What do you do in the event of an
How do your key personnel communicate during emergency? Using all forms of media to communicate to the public
Technology 2 Transform PR
� How has technology changed the way we communicate? � Internet � Email � Text Messaging � Instant Messaging � Social Networking ○ Twitter ○ Facebook / Myspace ○ Blogs / Wikis
Technology 2 Transform PR
How has technology changed the way
Technology 2 Transform PR
� How has the Marshall County School District utilized technology to communicate with our stakeholders?
Technology 2 Transform PR
How has the Marshall County School District utilized technology to communicate with our stakeholders?
Technology 2 Transform PR
� District News Email � District Website � Alert Now Notification System � MC Connection � Recruiting Commercial � SAVVY Newsletter � Blogs
Technology 2 Transform PR
Alert Now Notification System
Recruiting Commercial
Global Communication
� During the 20082009 school year the MCSD has published media in the following locations: � You Tube � Kentucky Teacher � Leading and Learning with Technology � Tech & Learning � Infinite Campus Quarterly
Global Communication
2009 school year the MCSD has published media in the
Leading and Learning with Technology
Infinite Campus Quarterly
Challenges For A School District
� Time factor � Multiple platforms of media in play � Traditional Methods (TV, Radio and Newspaper) � Digital Methods (Email, Websites, Phones) � Global Methods (Blogs, Social Networking)
� Budget � Securing information
Challenges For A School District
Multiple platforms of media in play Traditional Methods (TV, Radio and Newspaper) Digital Methods (Email, Websites, Phones) Global Methods (Blogs, Social Networking)
Challenges For Building Leaders
� You are the PR Director for your school � Share information with the district � Academic � Extra Curricular � Athletic � PTO
� Time � Money
Challenges For Building Leaders
You are the PR Director for your school Share information with the district
Advice on Human Relations
� The SIX most important words: � I admit that I was wrong.
� The FIVE most important words: � You did a great job.
� The FOUR most important words: � What do you think?
� The THREE most important words: � Could you, please?
Advice on Human Relations
The SIX most important words: I admit that I was wrong.
The FIVE most important words:
The FOUR most important words:
The THREE most important words:
Advice on Human Relations
� The TWO most important words: � Thank you.
� The MOST important word: � We
� The LEAST important word: � I
Bill Marriott
Advice on Human Relations
The TWO most important words:
The MOST important word:
The LEAST important word:
Questions?
John David Son Chief Information Officer MCSD
2705278628 [email protected] http://ciocorner.blogspot.com
Chief Information Officer
[email protected] corner.blogspot.com
