Week of March 6th, 2017

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The newest gaming console from Nintendo was launched by Nintendo on March 3rd

Designed to be both an at home and on the go entertainment device, Nintendo Switch is a hybrid console that allows gamers to take their favorite games with them anywhere they go

“Freedom to have fun. Wherever. Whenever”

Focused on attracting gamers everywhere, Nintendo released a video that details the new gaming system with one key concept at its core--simplicity

The video was released in October as a way to build excitement around the new device

First Look at Nintendo Switch

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InstantSuccessRather than releasing the new console at the end of 2016, Nintendo chose to wait until March, a decision that many are crediting for the overwhelming success of the product’s launch

Within just two days on the market, the Nintendo Switch outsold any system in the company’s history--including the Wii , which sold 600,000 units in eight days Nintendo hasn’t released the final numbers from this launch, but they are expected to be out in the coming days

People buy Nintendo hardware for Nintendo games: With the Nintendo Switch, users from all ages are once again captivated by Nintendo

Preparation: Just like any tech devices that are new to the market, glitches are expected, Nintendo knew this and prepared for it ahead of time

Brand integrity: Along with the Nintendo Switch came a new “Super Mario,” “Mario Kart,” and “Legend of Zelda” game, all favorites of Nintendo lovers

No Nintendo product has exceeded $400 and the Nintendo Switch is no exception, the gaming system, which includes a docking station, the handheld device and the Joy-Con controllers

What made it a successful launch?

Sourceshttp://www.nintendo.com/switch/buy-now/#nintendo-switch-gray http://www.businessinsider.com/nintendo-switch-price-release-date-january-2017-2016-10 http://www.usatoday.com/story/tech/talkingtech/2017/03/06/dead-pixels-nintendo-switch-glitches/98804402/ http://www.businessinsider.com/nintendo-switch-launch-sales-2017-3 https://smallbiztrends.com/2017/03/launching-new-products.html