Schiphol Media_Infographic_ENG

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Connecting brands to the world 41-50 0-20 51-60 21-30 >60 31-40 33 67 84% 147 min 34 66 21 9 16 22 12 20 The airport has what we call a single-terminal concept: all the facilities are to be found under the same roof. This gives Schiphol its cosmopolitan, dynamic atmosphere in which passengers and brands happily make contact. Connect your brand to the world at Schiphol! Arriving passengers Departing passengers 29.2 million 29.1 million Dutch Foreign Age % Nationality % A major part thinks advertising fits the airport Travel motive % Leisure Business 58 .3 million passengers Average time spent at Schiphol (Local boarding passengers)

Transcript of Schiphol Media_Infographic_ENG

Connecting brands to the world

41-500-20 51-6021-30 >6031-40

33 67

84% 147 min34 66

21

9

16

22

12

20

The airport has what we call a single-terminal

concept: all the facilities are to be found under

the same roof. This gives Schiphol its cosmopolitan,

dynamic atmosphere in which passengers and

brands happily make contact.

Connect your brand to the world

at Schiphol!

Arriving passengers Departing passengers

29.2 million29.1 million

Dutch Foreign

Age%

Nationality%

A major part thinks advertising fits the airport

Travel motive%

LeisureBusiness

58.3

million passengers

Average time spent at Schiphol(Local boarding passengers)

Connecting brands to the world

SPECIALS & CONCEPTS

LIGHTBOXES

GIANT BANNERS

PROMOTIONS

DIGITAL MEDIA

Airports are one of the few settings throughout the world where consumers consider that advertising actually

belongs. At Schiphol, people are in a shopping mood. They’re actively on the lookout for ways to amuse themselves.

They’re also receptive to interaction. Do you want to benefit from this unique oppor tunity? If so, take a look

at our media options, which are divided into 5 categories.

Media Products

Specials & Concepts are unique forms of exposure – which may be airport-related – and special-experience concepts that are made to measure for individual clients.

Sometimes they make passengers literally stop and stare.

Like to use the power of repetition? Employ it in one of our digital networks. Want to immediately achieve an overwhelming effect? Go for the enormous Astrovision,

the Lounge 1 Giant Digital Screen or the video walls on the piers. With nearly 1,100 screens available, you can choose which way you go.

Like to stand out amidst the hustle and bustle of the airport? The Lightboxes at Schiphol offer a great opportunity to do this. Many are located within

the shopping area, where they are strategically positioned to create maximum impact at the Point Of Sale. Highly attractive to consumers, they stimulate product awareness and purchase.

Need extra space to get your message across? How about one that’s 25 meters wide? Or nearly 8 meters high? With a Giant Banner, you can leave an enormous impression on people.

Would you like to tell your brand’s story by using an original eye-catcher? Or activate your target group through individual interaction? A Promotion is

the most personal way to come into contact with your target audience.

The Schiphol Media Airpitch helps you with your media choice. Take a look at Airpitch.schipholmedia.com for an overview of all our media options,their characteristics and the relevant tariffs.

AIRPITCH