Schimbarea de paradigmă a unui brand prin web analytics
-
Upload
dragos-smeu -
Category
Marketing
-
view
658 -
download
1
Transcript of Schimbarea de paradigmă a unui brand prin web analytics
![Page 1: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/1.jpg)
Schimbarea de paradigmă a unui brand
prin web analytics
![Page 2: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/2.jpg)
J
TU
![Page 3: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/3.jpg)
Nu exiști.
![Page 4: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/4.jpg)
J
TU
![Page 5: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/5.jpg)
Ești insignifiant.
![Page 6: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/6.jpg)
TU… unde ești?
![Page 7: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/7.jpg)
Ești mic.
![Page 8: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/8.jpg)
Ești o cultură mică.
![Page 9: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/9.jpg)
Culturile mici, ce au destin germinal, au întipărit în mintea lor un salt istoric.
![Page 10: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/10.jpg)
NU ESTE O PREZENTARE
PENTRU
![Page 11: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/11.jpg)
NU ESTE O PREZENTARE
PENTRU
pantofionline.ro
birou-traduceri.ro
tricouri-personalizate.ro
parfum-tine-3-zile.ro
![Page 12: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/12.jpg)
ESTE O PREZENTARE
PENTRU
![Page 13: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/13.jpg)
ESTE O PREZENTARE
PENTRU
Rhea Costa
Pegas
Magiun de Topoloveni
eMAG
![Page 14: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/14.jpg)
Dragoș Smeu
![Page 15: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/15.jpg)
Schimbarea de paradigmă a unui brand
prin web analytics
![Page 16: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/16.jpg)
CE
CINE CUM
DE CE
![Page 17: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/17.jpg)
CINE
![Page 18: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/18.jpg)
CINE EȘTI
SUNT
![Page 19: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/19.jpg)
CINE EȘTI
misiune
diferenţiator
obiective
public ţintă
![Page 20: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/20.jpg)
CINE SUNT
vârstă, sex, locaţie
behavior
device
OS, browser
![Page 21: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/21.jpg)
CINE
Compară cele două lumi paralele și vezi unde vă puteţi întâlni.
![Page 22: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/22.jpg)
CINE
Compară cele două lumi paralele și vezi unde vă puteţi întâlni.
![Page 23: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/23.jpg)
CE
CINE CUM
DE CE
![Page 24: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/24.jpg)
CUM CREZI
SE ÎNTÂMPLĂ
![Page 25: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/25.jpg)
CUM CREZI
sunt memorabil
mă cunosc
mă doresc
mă iubesc
![Page 26: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/26.jpg)
CUM SE INTÂMPLĂ
60% plătit
25% organic
10% direct
5% social
![Page 27: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/27.jpg)
CUM
Construiește strategii de creștere a notorietăţii brandului tău.
![Page 28: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/28.jpg)
CUM
Construiește strategii de creștere a notorietăţii brandului tău.
![Page 29: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/29.jpg)
CE
CINE CUM
DE CE
![Page 30: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/30.jpg)
CE VREI
FAC
![Page 31: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/31.jpg)
CE VREI
compare
folosească unelte
finalizeze comanda
reîntoarcă
![Page 32: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/32.jpg)
CE FAC
BR, TOS, P/S
Micro conversii
conversii
LCV
![Page 33: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/33.jpg)
CE FAC
BR, TOS, P/S
micro conversii
conversii
LCV
![Page 34: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/34.jpg)
CE
Identifică și analizează riscurile doar pe date statistice.
![Page 35: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/35.jpg)
CE
Identifică și analizează riscurile doar pe date statistice.
![Page 36: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/36.jpg)
CE
CINE CUM
DE CE
![Page 37: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/37.jpg)
DE CE COMANDĂ DOAR 1%
E AȘA DE COMPLICAT?
![Page 38: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/38.jpg)
DE CE COMANDĂ DOAR 1%
flowless
cât se poate de clar
doar 3 pași
ca pe amazon
![Page 39: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/39.jpg)
DE CE E AȘA COMPLICAT?
CrazyEgg / Hotjar
Marketizator
A/B testing
NPS
![Page 40: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/40.jpg)
DE CE
Analizează calitativ datele și modifică strategia. Reia testul.
![Page 41: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/41.jpg)
DE CE
Analizează calitativ datele și modifică strategia. Reia testul.
![Page 42: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/42.jpg)
CE
CINE CUM
DE CE
awareness meet me half way
research qualitative data
![Page 43: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/43.jpg)
4 întrebări, 5 sfaturi
Construiește-ţi o strategie pe termen mediu și lung
Renunţă la prejudecăţi
Ajustează mereu strategia și paginile de destinaţie
Folosește și tool-uri de monitorizare calitativă
Cel mai important indicator: lifetime customer value
![Page 44: Schimbarea de paradigmă a unui brand prin web analytics](https://reader036.fdocuments.net/reader036/viewer/2022081503/587ecff11a28abdb198b4bf1/html5/thumbnails/44.jpg)
J
mulțumesc.